Stats: Search Behavior
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PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry
Study finds rates of brand bidding highest on Bing desktop/tablet, but lowest on Bing Mobile....
The Growth Of Mobile: Do We Need Some Perspective?
Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine...
Study: Forget About Average Organic CTRs, They Mean Nothing
Averages mislead because click-through rates vary widely by site and...
Google Says “Near Me” Searches Have Doubled This Year
Users are increasingly turning to their phones to find local...
Research Reveals The Distinct Ways Users Search
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about...
Survey: Consumers Prefer Mobile Browser To Apps For Local Information
In the larger context of Google and now Bing’s Mobile Friendly algorithm updates comes a new consumer survey from SEO firm BrightLocal....
YouTube “How To” Video Searches Up 70%, With Over 100 Million Hours Watched In 2015
Google says most popular "how-to" searches include home-improvement, beauty and cooking related...
Study: Searchers Use Question Formats 27% Of The Time
A new study analyzes how searchers type in queries by looking at the query format and query...
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don't line up with overall usage trends....
Yahoo Loses Market Share As Some Firefox Users Return To Google
Yahoo gives Google back some of the gains won after Firefox deal....
Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What's in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with...
Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user...
Yahoo Gains Share And Query Volume In Latest comScore Search Report
Firefox deal powers second straight month of growth for Yahoo search....
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift...
Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a "blind spot" for search marketers....
Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done
Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and...
PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing's product ads, doubling from...
Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin's recently released...
Search Is Number One Content Discovery Tool For Mobile Users
Yesterday, the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile...
Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop's influence, while still dominant, continued to wane in the fourth quarter....
