Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo

RPC Tablet v Computer The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That's according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs Computer "Discrepancy is More Likely to Increase" Much has been made of Google's decision to combine tablets and PCs in enhanced campaigns. The RKG  report is not alone in challenging Google's claim that usage behavior and ad performance among the devices [...]


Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

smartphone-tablet-featured Search continues to shift away from the desktop toward mobile devices. That's one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year's study involves a sample of more than 3,000 U.S. adults that say they use the Internet to search for local businesses. Results aren't available online yet, but we'll add a link here when they are. The total number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012, from 90.1 million to 113.1 million searchers. Search on tablets was u [...]


Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google

microsoft-google-fight-featured Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you're a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the ongoing EU antitrust review against Google. Microsoft's Hired Gun Does Research In a Microsoft blog post today, Susan Athey, a Microsoft consultant and professor of economics at Stanford University's Graduate School of Business, writes about how she worked with those from Microsoft's Bing search engine to c [...]


Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less

mobile-apps-search-featured Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work -- even when there’s a PC nearby and readily available. These people are choosing to search on their smartphones rather than PCs because of speed and convenience. And most of these users take some sort of near-immediate, follow-up action. In fact, the study found, 55 percent of mobile-search influenced conversions take place within one hour. [...]


“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

YP search satisfaction comparison Microsoft continues to run online its Pepsi-Challenge style ads "Bing It On," in which a majority of users prefer Bing in a "blind comparison test" with Google. Despite the commercials and despite Microsoft reporting that after extensive testing users preferred Bing 2:1, people generally express skepticism. People simply don't buy the campaign. Another recent study conducted by Butler University found that Q&A engine ChaCha bested Google in terms of the quality of answers provided (across nearly 4,000 queries). And last week, YP released the results of an extensive study of local sea [...]


These Five Websites Captured 20% Of All Search Result Clicks

search-click-top-news Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. That leaves about 80 percent of search clicks for the rest of us. Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the top 10,000 websites got almost 75 percent of all search clicks. All of this is according to the 2013 Digital Marketer Report from Experian Marketing Services (Hitwise). The company says that those five sites I listed above combined to get 20.07 percent of all clicks from US [...]


Search Engines More Trusted Than Social Media For News & Information [Study]

edelman-trust-2013-logo When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media -- and more in both than they do in social media. But, the numbers don't portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today's information-saturated world. The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from "informed publics" -- college-educated individuals in upper inc [...]


Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union

photo Last night, President Obama gave his State of the Union address. During his address, Google was plotting how his speech impacted the types of search queries done on Google last night. Google was sharing statistics and charts throughout the night on their Google Politics Google+ page. Here are some of the interesting trends we saw last night on Google due to the State of the Union address. During the first 15 minutes of the speech, the top rising terms on Google were Green Ribbon, Eliot Engel, Supreme Court Justices, and Steven Chu. There was a 950% spike in interest on search terms [...]


Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End

mobile-search-featured Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called "The State of Mobile Search Advertising in the World," the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia. Some of the findings, however, will effectively be rendered moot by Google's new Enhanced Campaigns, which lump together PC and tablet targeting and create new default pricing intended, in part, to equalize CPC prices across platforms. Source: Marin Software Marin forecasts in th [...]


Survey: Half Of Small Businesses Never Update Their Listings Online

local-search-featured ConstantContact's SinglePlatform division has released the results of a new survey of small businesses (SMBs). The "headline" finding is that nearly half (49 percent) say they've never updated their listings online. The survey polled "more than 350" SMBs. Most small businesses are overwhelmed and confused by even basic online marketing. This is reflected in some of the seemingly contradictory findings of the survey: 50 percent of SMBs have seen listings for their business that are not accurate 70 percent of SMBs say they don’t have the time to manage listings on all of the sites t [...]


Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens

bing-49ers-ravens If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens. Plus, the 49ers quarterback, Colin Kaepernick, has 50 percent more searches than Raven’s quarterback, Joe Flacco. The Ravens do win when it comes to searchers on the top player. The Raven's linebacker, Ray Lewis, is the most searched on player for Super Bowl XLVII amongst Bing searchers. While Alex Smith is the top [...]


77 Percent Of Online Health Seekers Start At Search Engines [Pew Study]

google-health-computer-featured Although there's long been a debate over the accuracy of health information online, many U.S. Internet users aren't hesitant to use the Web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the Pew Research Center's Internet & American Life Project says that 72 percent of U.S. Internet users have gone online in the past year specifically for health-related information, and 77 percent of that group says their research started at Google, Bing or another [...]


Reports: Tablet Paid-Search Spend Surpasses Smartphones

Annual growth tablets and smartphone paid search spending Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I'm going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows that mobile devices now account for 18 percent of total paid-search budgets. However in Q4 tablet metrics grew dramatically faster than those for smartphones. Right now IgnitionOne says CPCs are lower on tablets, while impressions and clicks are much higher for tab [...]


Survey Shows Americans Confused By How Google, Facebook Make Money

Google & Facebook, Sitting In A Logo A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don't really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search Agency (via Harris) asked whether people agreed with the question "I understand how Facebook makes money." A slight majority (54 percent) said that they strongly or somewhat agreed. On the flip side, 46 percent essentially did not understand. However even among the 54 percent who said they understoo [...]


Facebook Still Top Search Term In 2012 As One-Word Searches Rise 16 Percent [Experian]

facebook-searched-featured For the fourth straight year, "facebook" was the most common search term in the U.S. this year -- part of an increase in navigational searching that saw one-word searches rise 16 percent in 2012. That's according to Experian Marketing Services, which announced its list of 2012's top search terms today. The data covers search activity on more than 60 search engines and website visits between January and November of this year, but doesn't include mobile searches or traffic. Experian says "facebook" accounted for 4.13 percent of all searches, a 33 percent increase over 2011. Other Faceb [...]


6 Holiday Trend Shifts That Heavily Impact SEM

Anyone involved with online retail should be well aware of just how critical holiday revenues are, not only to a strong fourth quarter, but to our success for the entire year. An RKG analysis of 2011 paid-search results shows that, on average, retailers generated 18% of their annual revenues over the 30 day period starting with Thanksgiving Day, with daily sales volume coming in at nearly triple the rate of the rest of the year. But, revenue volume isn't the only metric that shifts significantly during the holiday season, and as we'll see below, the assumptions and strategies that serve us [...]


Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”

Car graphic Earlier today Nielsen, xAd and Telmetrics released the third part of their "mobile path to purchase" study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior from vertical to vertical. The data released today pertain to the automotive category. The study uncovered four types of mobile automotive users: Auto researchers Deal hunters Circumstantial or emergency users Gear head [...]


Study: Google Search Share Slips Below 90% In The UK In October

google-uk-england-featured Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It's the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google's share dropped, other players -- especially Microsoft's Bing -- picked up market share. Bing grew to encompass 4.71% of all searches, which was a 2012 peak for the engine. Experian Hitwise suspects that October's launch of Windows 8 -- which uses Bing as the default search engine -- may have been a factor in Bing's share increase. Yahoo sites an [...]


Can Search Queries And Social Data Predict The Presidential Election Outcome?

Red vs. blue map By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I've also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November spike for the query "Who's running for president?" "Who's Running for President?" If you compare "Obama" to "Romney," Google Trends reflects that Obama comes out just ahead of Romney, the same way many believe this election will turn out later this evening. [...]


94 Percent Of Teachers Say Students Equate “Research” With Using Google

computer-education It's almost unanimous: 94 percent of U.S. teachers say their students equate "research" with using Google or other search engines -- more so than Wikipedia and other online encyclopedias. But teachers are less sure that their students are effective searchers, and they're more skeptical than most adults about the accuracy and trustworthiness of information that's found via search engines. The data comes from a new study by the Pew Research Center’s Internet & American Life Project in conjunction with the College Board and the National Writing Project. Nearly 2,500 middle and high scho [...]


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