May 1, 2012 at 11:21am ET by Greg Sterling

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search “looks like much like search advertising did in 2001.” 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traf [...]

Analyst: Mobile To Overtake PC For Local Search By 2015

Apr 20, 2012 at 5:45pm ET by Greg Sterling

Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It's a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on the PC (per Google) it's at least 40 percent of smartphone queries, also according to Google. Mobile vs. PC Local Search Volumes (BIA/Kelsey Forecast) Source: BIA/Kelsey (2012) In some categories such as restaurants and travel, mobile searches represent 15 - 20 percent [...]

Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

Feb 7, 2012 at 9:47am ET by Greg Sterling

This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That's according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance and Health. It doesn't discuss the impact or relative position of Facebook at all, possibly because Facebook is not yet a public company. Mahaney points out that Google's retention of the position of top traffic referrer is an accomplishment in a marketplace t [...]

Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

Jan 27, 2012 at 5:27pm ET by Greg Sterling

Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]

Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights

Jan 27, 2012 at 11:07am ET by Adam Audette

Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google's Q4 earnings report and Yahoo's out, we're getting a chance to compare our own performance to data put out by some of the major agencies and technology platforms. Earlier this month, we released the RKG Digital Marketing Report with this in mind. Our goal is that it serves as a credible benchmark for advertisers who don't enjoy the luxury of viewing results across multiple sites with multi [...]

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