Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called "The State of Mobile Search Advertising in the World," the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia.
Some of the findings, however, will effectively be rendered moot by Google's new Enhanced Campaigns, which lump together PC and tablet targeting and create new default pricing intended, in part, to equalize CPC prices across platforms.
Source: Marin Software
Marin forecasts in th [...]
Related Topics: Channel: SEM | Google: AdWords | Google: Web Search | SEM Industry: Stats | Stats: Search Behavior | Stats: Size | Stats: Spend Projections | Top News