iCrossing: Google’s Share Of Search Almost 77 Percent

We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are "based on a large representative sample of Fortune 1000 companies, across all major verticals," which use its search tracking tools. Accordingly the iCrossing data show US September natural search market share to be the following: Google 76.7 percent Bing (increasingly slightly from Aug to) 8.2 percent Yahoo (decreasing to) 11.1 percent AOL and Ask show "pre [...]

Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Stats: Size, Stats: comScore, Top News


Google Gains Volume, Bing Gains Share In August

Yesterday comScore reported search numbers for August. What they show is growth in overall search volume, including at Google sites (except YouTube). Google has 2.5 times the search volume as Yahoo and Microsoft combined. But Microsoft's Bing also grew its share of the overall US search market from 8.9 percent in July to 9.3 percent in August. Here are the charts: In the "expanded view" of search, what stands out are the following: Search volume declines at eBay, AOL and MySpace Growth at Bing/Microsoft and dramatic growth at Facebook (20 percent vs. July) All the typic [...]

Filed in: Stats: Compete, Stats: Size


Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week

A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are: Google: .97 percent Yahoo: 1.24 percent Bing: 1.5 percent Bing appears has made some [...]

Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads


Taptu Offers Search Engine For iPhone; 40 Percent Of iPhone Users Online More With Mobile

Mobile search engine Taptu has just launched a free iPhone app ("alternative search machine"). It's the first iPhone-specific search engine but Taptu has been doing mobile search for some time. According to the company the engine crawls the web and indexes "iPhone friendly pages" that are optimized for the device. The index is much smaller than a conventional search engine but "growing every day" according to Taptu. It offers "preview cards" that create a very Palm Pre-like experience. You flick or horizontally scroll through preview pages (showing mostly real-time images of the sites) and [...]

Filed in: SEM Industry: Conferences, Search Engines: Mobile Search Engines, Stats: Popularity, Stats: Search Behavior, Stats: Size


Hulu Traffic Controversy Pits comScore Against Nielsen

In the world of competition between and among websites, search engines and online publishers there is also the "behind the scenes" competition between Nielsen and comScore. Both want to be the source of record for traffic data and both are occasionally the subject of controversy. There was the incident early in 2008 where comScore put out a report that Google's paid clicks were down, sending Google shares down. But when Google announced a very strong Q1, comScore shares then took a hit and the company had to go into damage control mode. More recently Nielsen reported that despite Twitter's [...]

Filed in: Search Engines: Video Search Engines, Stats: General, Stats: NetRatings, Stats: Size, Stats: comScore


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