Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

internet advertising This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the "internet" is the largest ad medium in the US. (See related Marketing Land story: IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles.) Search advertising in 2013 brought in $18.4 billion, up from $16.9 billion in 2012. Last year search represented 46 percent of total digital ad reve [...]


October Search Market Share: Bing Continues To Grow At Yahoo’s Expense

google-bing-yahoo-logos Preliminary October search market share data from comScore are being exposed by financial analysts. We'll have to wait for the official numbers either later today or tomorrow. However, it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and Yahoo lost two-tenths of a percent. More broadly, however, the numbers reflect a long-term trend toward Bing and away from Yahoo. Google remains largely untouched. Below are the October figures we've seen: Google -- October: 66.9 percent; September: 66.9 percent; August: 66.9 percent Bing -- Octobe [...]


September Search Market: Flat As A Pancake

google-bing-yahoo-logos The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always, these numbers aren't official until comScore releases them tomorrow. Here are the figures as we received them: Google -- September: 66.9 percent; August: 66.9 percent Bing -- September: 18 percent; August: 17.8 percent Yahoo -- September: 11.3 percent; August: 11.4 percent Ask -- September:  2.5 percent; August: 2.6 percent AOL -- September:  1.3 percent; August: 1.3 percent Compared with last month the market is pretty flat. Bing took a fraction [...]


August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

google-bing-yahoo-logos Today comScore released US search market share figures for August. I'm tempted to say, "Nothing to see here folks, move on." All the numbers are basically flat compared with July. There was almost no movement across sites; everybody's in the same position as last month. A year ago Google's share of the US search market was 66.4 percent. Microsoft controlled 15.9 percent and Yahoo had a 12.8 percent share. Yahoo essentially gave up share to partner Microsoft while Google has grown its share. Overall search volume is down slightly from July. However it's up about 2 billion queries i [...]


Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]

paid-search-ppc-click-mouse eMarketer has issued a major revision to its predictions for Microsoft's U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based on eMarketer's assessment of Microsoft's likely traffic acquisition costs (TAC), which appear to be substantially higher than previously estimated. The new revenue projections slice Microsoft's U.S. market share in half, from 9.3% to just 4.6%, due to th [...]


Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End

mobile-search-featured Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called "The State of Mobile Search Advertising in the World," the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia. Some of the findings, however, will effectively be rendered moot by Google's new Enhanced Campaigns, which lump together PC and tablet targeting and create new default pricing intended, in part, to equalize CPC prices across platforms. Source: Marin Software Marin forecasts in th [...]


Has Google Overtaken Naver In South Korea?

Mary Leakey Korea Since roughly 2006 Naver has been the leading search site in South Korea. Consistently Google has been unable to break through and -- according to various traffic estimates -- has less than 5 percent of the market there. That's as recently as Q4 of last year according to data I've seen. Mysteriously, however, StatCounter is now showing Google soundly defeating Naver, and having done so since February of last year. I'm not in the habit of checking the status of the Korean search market often so this is the first time I've seen the StatCounter chart. Everything I've seen and read shows [...]


Report: 25 Percent Of Search Clicks Now From Mobile Devices

mobile-tablet-click-search-featured The Search Agency has released its "State of Paid Search Report" for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns. Overall The Search Agency observed that paid search is experiencing a "healthy growth rate." Impressions, CPCs and paid clicks all grew in Q4. But, consistent with findings in other reports, the share of searches generated by smartphones and tablets grew significantly in Q4. Unlike some other reports The Search Agency says these did not come at the expense of the PC: Desktops [...]


Study: Google Search Share Slips Below 90% In The UK In October

google-uk-england-featured Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It's the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google's share dropped, other players -- especially Microsoft's Bing -- picked up market share. Bing grew to encompass 4.71% of all searches, which was a 2012 peak for the engine. Experian Hitwise suspects that October's launch of Windows 8 -- which uses Bing as the default search engine -- may have been a factor in Bing's share increase. Yahoo sites an [...]


Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads

ipad-featured Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets such as Samsung Galaxy Tab 8.9 and the Archos 9 had the second highest click through rates with the second lowest rate of Web usage rates. Apple's iPad is the leader on click through rate when it comes to measuring a single tablet device despite size. The iPad lead the 9.7" tablet [...]


IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

Google-Mobile The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that total mobile ad revenues, on a global basis, were $5.3 billion last year. (See our related Marketing Land coverage.) One of the most striking things about the report is how much paid-search dominates all other ad categories -- even more than on the PC. According to the IAB mobile paid search revenue was just under $3.3 billion in 2011. In North America (mostly US) it was a little over $800 million. If these numbers are accurate we know a great [...]


DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in "offer driven" search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search "looks like much like search advertising did in 2001." 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traffic is n [...]


Analyst: Mobile To Overtake PC For Local Search By 2015

Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs  in the US. It's a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on the PC (per Google) it's at least 40 percent of smartphone queries, also according to Google. Mobile vs. PC Local Search Volumes (BIA/Kelsey Forecast) Source: BIA/Kelsey (2012) In some categories such as restaurants and travel, mobile searches represent 15 - 20 percent [...]


Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

Screen shot 2012-02-07 at 6.21.46 AM This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That's according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance and Health. It doesn't discuss the impact or relative position of Facebook at all, possibly because Facebook is not yet a public company. Mahaney points out that Google's retention of the position of top traffic referrer is an accomplishment in a marketplace t [...]


Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

bing-germany-featured Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]


Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights

Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google's Q4 earnings report and Yahoo's out, we're getting a chance to compare our own performance to data put out by some of the major agencies and technology platforms. Earlier this month, we released the RKG Digital Marketing Report with this in mind. Our goal is that it serves as a credible benchmark for advertisers who don't enjoy the luxury of viewing results across multiple sites with multi [...]


Reports: Mobile Search Impressions Explode, CTRs Beat PC

A couple of Q4 2011 reports released this week from Marin Software and IgnitionOne show, among other things, the dramatic growth of mobile paid search advertising. According to the IgnitionOne document, the "mobile [paid] search ad spend is up 269% YoY and impressions are up 317%." IgnitionOne said that among its retail clients, "Mobile search [  ] accounted for 24% of retailers’ total paid search budgets on Black Friday, compared to 14.2% of the total during all of Q4. This represents enormous growth compared to Q4 2010, when mobile search spend accounted for only 5.2% of total retail p [...]


More People Now Using Mobile Apps Than Browser — comScore

mobile-apps-featured Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground. Android handsets now represent nearly 47 percent of the US smartphone market, while the iPhone is just under 30 percent. The comScore data doesn't reflect iPod Touch or iPad devices. The firm also said that 39 percent of the US mobile population owned smartphones. This stands in contrast to Nielsen's 44 pe [...]


Smartphones Now Over 50 Percent For Under 44 Crowd

Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore's official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who own iPhones. These numbers are almost identical to comScore's. We'll see if holiday sales of the iPhone 4S change that in any way.   What's most interesting about the data from Nielsen is the age-based segmenta [...]


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