Move over Yahoo, there's a new display advertising champion in town, as of the first quarter of 2011. You may have heard of the company, as they've also been dominating the search advertising category.
According to a new report from research firm IDC, Google's net U.S. display advertising revenue share grew to 14.7% in the first quarter of this year, from 13.3% in the fourth quarter. Meanwhile, Yahoo!'s declined from 13.6% to 12.3%. Microsoft declined to a 6.5% market share in Q1 and Facebook rose in prominence with 8.8% of the market.
The figures are interesting as we watch Google [...]
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