SMBs Need Most Help With Keyword Selection, Tracking

To promote its Search Manager service (powered by Clickable) American Express has released small business (SMB) survey data about search and social media marketing. The survey was conducted this month and was a collaboration between Amex and SEMPO. The qualifier was that these small business respondents did some sort of online marketing. The sample size was 400. The definition of "small business" was not disclosed. It's no surprise that most SMBs need help with online marketing. Regarding search marketing in particular the biggest challenges discovered were "identifying the right keyword [...]


Google Controls 97 Percent Of Mobile Paid Search: Report

Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace. Using some very rough math that would mean US mobile paid search could be worth approximately $1.1 billion (at least) by the end of 2011. And almost all that money would be Google's. Just as Google dominates mobile search share in the US (with roughly 98 percent), [...]


Research: Bing-Powered Engines Grew 6.5% in January

Searches on Bing-powered engines grew 6.5% in the U.S. from December to January, climbing from 25.77% of total search volume to 27.44%. Google lost 2.5%, dropping from 69.67% to 67.95% of searches. This according to the latest Experian Hitwise Search Engine Analysis report, which looks at U.S. traffic. Bing.com saw the greatest increase in searches in the month, growing 21% over December, though overall volume was still relatively low at 12.81%. Bing-powered Yahoo actually saw a 4% dip in search volume, to 14.62% between December and January. Search success rate, or how often a search [...]


Report: Online Ad Revenues Hit $6.4 Billion, Search Dominant

The IAB reported today that US online ad revenues were $6.4 billion in the third quarter of 2010. That compared with $6.2 billion in Q2 of 2010 and represented 17% growth over the same period a year ago. Through three quarters US online ad revenues totaled $18.1 billion. That would put online ad spending on track to hit almost $25 for the full year 2010 (assuming a good Q4). Google is on pace to reach about $30 billion in revenue globally this year. In the first half of 2010 search had a commanding 47 percent share of all online ad revenues. Display was next with 23 percent. Classifieds, [...]


Why Google Can’t Count Results Properly

It's a long-standing complaint of mine with Google. You can do a search, then repeat the same search and "subtract" a word from your original set, and Google will return more matches -- not less. It shouldn't happen. But does, and here's why. Subtracting Gives You More? Consider a search for cars, which reports that there are 546,000,000 pages that match that word: Now consider a search for cars -used, which should find all the pages that are relevant to the word cars (a set of 546 million) and then subtract any pages that have the word "used" on them. The figure should be less than 5 [...]


IAB: Online Ad Revenues $12.1 billion (1H), Search Is 47 Percent

This morning the IAB announced online ad revenues for the first half of 2010. According to the report, revenues increased 11.3 percent vs. the same period a year ago. Second quarter ad revenues were $6.2 billion, a 4.1 percent increase over last year. Total 2010 ad revenues to date (through June) were $12.1 billion. Search continued to be the single largest category of online advertising, with 47 percent of all online revenues: Most categories, however, were unchanged from last year. It's worth noting that search is double the next largest category: static display. However, all di [...]


And The Winner Is: Search’s Rich List + Most Valuable “Startups”

People love lists. Publishers love lists too because they sell copies of traditional print newspapers and magazines and, online, they generate lots of clicks and page views. For example, the HuffingtonPost has become a veritable archive of slideshows: "the 10 best places to live," the "hottest beach bods of the summer" and so on. US News sells lots copies of its infamous "Best Colleges & Universities" issue. The more venerable but no less cynical Forbes' "Richest People in America" is in the same vein. So without further ado . . . the envelope please (thanks Gary Price). Here are the Ri [...]


Yahoo-Bing Stat Fight: Nielsen Says “Oh Yes They Did,” comScore Responds “Oh No They Didn’t”

How can Nielsen say Bing has overtaken Yahoo while comScore reports that Yahoo grew and leads Bing by more than 6 points? Someone is right and someone is wrong. Here is the Nielsen data from earlier this week, showing Microsoft/Bing overtaking Yahoo: And here is the August comScore data (reported by Citibank): Google: 65.4% (down from 65.8% in July) Yahoo: 17.4% (vs. 17.1% in July) Bing 11.1% (vs. 11% in July) The comScore data show Bing as flat, not growing. The combined share of Bing and Yahoo is 28.5%. Among the firms that track search market share Nielsen is the ou [...]


Facebook Passes Google In “Time Spent,” What Does It Mean?

Yesterday morning Citi analyst Mark Mahaney put out a research note with comScore data that showed Facebook had passed Google in terms of time spent online. Mahaney observed: Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by Google with 39.8B minutes. Yahoo! fell to the 3rd spot with 37.7B minutes. Also, Yahoo!’s share of time spent in Q3 QTD slid to an all-time low of 9.3%. On a separate note, Google’s management noted that its number of global users crossed the 1B mark for the first time. Med [...]


How Many Books Are There On Earth? Google Knows

Much like search marketers may salivate over some new piece of inside SEO info that Matt Cutts (or someone else at Google) shares, some book lovers seem to be fairly excited over an Inside Google Books blog post yesterday that answers the question, How many books are there in the world? The answer: 129,864,880 books. Google is, of course, in the process of digitizing many of the world's books, defending itself in lawsuits related to the scanning, and waiting for a judge's decision about its proposed settlement in a separate lawsuit. If you're really into books, Google's blog post gets [...]


Chitika: Yahoo-Bing Gains For Real

Danny wrote about the latest comScore search share numbers and what they might mean. Have Yahoo and Bing genuinely gained share or has it been gamed or rigged with tricks? Has Google lost share? Danny argued that Google's share might have slipped slightly but that overall query volume had risen so the share numbers don't tell the whole story. Ad network Chitika took a look at the question from the perspective of its network and came to the conclusion that the Yahoo and Bing share gains are not just the result of tricks or slide-show manipulation: [W]e thought we’d take a look at our own [...]


Forecast: Big Growth Ahead For Search, Online Advertising

The truth of most forecasts lies not in their numeric precision but in their direction and trajectory. For years consumer time with the internet has not brought commensurate ad dollars to the medium. The recession, grudging recognition of consumer behavior and years of evangelizing finally appears to be changing all that. Metrics aggregator eMarketer is forecasting "double-digit" growth for online advertising. The firm sees the paid search market growing almost 16 percent this year to just over $12 billion. The lion's share of that, of course, will go to Google. Online video advertising, ho [...]


comScore: Google Breaks 65% Market Share But Did Bing Grow Share?

comScore released its October 2009 search share numbers and Google has passed 65% search market share, holding 65.4% share in October, up 0.5% from the previous month. comScore also claims that Microsoft Bing also gained 0.5% share, reaching 9.9%, while Yahoo dropped 0.8% to 18.0% from the previous month. Nielsen also released its October 2009 stats, showing Google has a 66.1% share, Yahoo has a 15.4% and Microsoft Bing has a 9.7% share. I was unable to find Nielsen's September report (did they publish one?) but I did find their August report which showed Bing had 10.7% share. In this ca [...]


iCrossing: Google’s Share Of Search Almost 77 Percent

We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are "based on a large representative sample of Fortune 1000 companies, across all major verticals," which use its search tracking tools. Accordingly the iCrossing data show US September natural search market share to be the following: Google 76.7 percent Bing (increasingly slightly from Aug to) 8.2 percent Yahoo (decreasing to) 11.1 percent AOL and Ask show "pre [...]


Google Gains Volume, Bing Gains Share In August

Yesterday comScore reported search numbers for August. What they show is growth in overall search volume, including at Google sites (except YouTube). Google has 2.5 times the search volume as Yahoo and Microsoft combined. But Microsoft's Bing also grew its share of the overall US search market from 8.9 percent in July to 9.3 percent in August. Here are the charts: In the "expanded view" of search, what stands out are the following: Search volume declines at eBay, AOL and MySpace Growth at Bing/Microsoft and dramatic growth at Facebook (20 percent vs. July) All the typic [...]


Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week

A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are: Google: .97 percent Yahoo: 1.24 percent Bing: 1.5 percent Bing appears has made some [...]


Taptu Offers Search Engine For iPhone; 40 Percent Of iPhone Users Online More With Mobile

Mobile search engine Taptu has just launched a free iPhone app ("alternative search machine"). It's the first iPhone-specific search engine but Taptu has been doing mobile search for some time. According to the company the engine crawls the web and indexes "iPhone friendly pages" that are optimized for the device. The index is much smaller than a conventional search engine but "growing every day" according to Taptu. It offers "preview cards" that create a very Palm Pre-like experience. You flick or horizontally scroll through preview pages (showing mostly real-time images of the sites) and [...]


Hulu Traffic Controversy Pits comScore Against Nielsen

In the world of competition between and among websites, search engines and online publishers there is also the "behind the scenes" competition between Nielsen and comScore. Both want to be the source of record for traffic data and both are occasionally the subject of controversy. There was the incident early in 2008 where comScore put out a report that Google's paid clicks were down, sending Google shares down. But when Google announced a very strong Q1, comScore shares then took a hit and the company had to go into damage control mode. More recently Nielsen reported that despite Twitter's [...]


IAB: PPC And Search Gain In Q4, FY08 Online Ad Revs At $23B

According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion. US online ad revenue in Q4 was $6.1 billion, up from $5.8 billion in the third quarter of last year. Especially noteworthy for the readers of this blog, search ad revenues comprised 46 percent of Q4 online ad revenues, up from 42 percent a year ago. Here are a selection of charts from the report: [...]


comScore: 63 Million On Mobile Internet, 35 Percent Using It Daily

Metrics firm comScore released mobile internet usage data earlier today. It indicates significant growth in the numbers of people accessing the internet from their mobile phones vs. a year ago. The company says that today there are just over 63 million mobile web users in the US and 35 percent of them are online via their handset daily. The daily mobile internet user population has more than doubled in one year: I've written up the findings in some detail on my LocalMobileSearch blog. While the highest frequency users are on smartphones and the iPhone in particular, comScore says [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide