A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominant share of the search ad spend at 77.9%, up from 74.4% share in 2011. By 2014, Google's search ad share is expected to grow to almost 80%. Microsoft is expected to grow from 7% share in 2011 to 8.7% in 2014, while Yahoo is expected to drop from 6.7% share in 2011 to only 3% in 2014. The chart below shows overall search ad spend growth in dollars and as a perc [...]

Related Topics: Stats: General | Stats: Spend Projections | Top News

Four reports released this month by paid search giants Efficient Frontier, IgnitionOne, Marin Software and Covario all pointed to an overwhelmingly successful fourth quarter in 2011 for major search advertisers in a number of verticals. Across the board, overall search spend increased, as advertisers on the whole enjoyed an increase in impressions and click-through rates, while achieving a lower average cost per click. According to Efficient Frontier's report: Search spend increased significantly in Q4 of 2011, bolstered by aggressive spending by retailers. Overall, search spend gre [...]

Related Topics: Enterprise SEM | Stats: Spend Projections

Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other online brands. Next on the list of top spenders according to the report, with $118.5 million, is Amazon.com, which promotes its flagship Amazon online store, as well as products like the Kindle Fire. Amazon's largest ecommerce competitor, eBay, also made the list, droppi [...]

Related Topics: Google: AdWords | Stats: Spend Projections | Top News

ZenithOptimedia has issued a report that contains both good news and bad news for Google. The good news is: Google controls 44 percent of global online ad revenues. The bad news is: Google controls 44 percent of global online ad revenues. At a time when Google is defending against antitrust investigations on two continents this news is most unwelcome. The shares of all the other major US internet companies are tiny by comparison, though together with Google they control 61 percent of the world's digital ad spending. Overall the internet represents only 16 percent of global ad revenue [...]

Related Topics: Google: Web Search | Google: YouTube & Video | Stats: Spend Projections | Top News

Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone's attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm's report also contains a "less aggressive" projection that puts mobile search revenues at roughly 16 percent of the total market. EMarketer has forecast that total US search ad revenues will reach just over $17 billion in 2012. If we do the simple math, and assume that mobile spending doesn't add anyt [...]

Related Topics: Google: Mobile | Stats: Search Behavior | Stats: Spend Projections | Top News