Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

internet advertising This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the "internet" is the largest ad medium in the US. (See related Marketing Land story: IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles.) Search advertising in 2013 brought in $18.4 billion, up from $16.9 billion in 2012. Last year search represented 46 percent of total digital ad reve [...]


Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]

Mobile Paid Search Growth Global 2014 Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set -- made up of enterprise technology, consumer electronics, and retail advertisers --increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter. Mobile now accounts for 25 percent of paid search spending, with 60 percent of that spend going to tablets, 40 percent to smartphones. Cost-per-click (CPC) on smartphones rose 9 percent compared to the previous quarter, while tablet CPCs remained flat. Surprisingly, however, Covario h [...]


Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

google-earnings-money-featured A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively discounted their paid mobile clicks on Google enhanced campaigns. Below is the full eMarketer US spending forecast by advertising channel. The forecast notes that in 2013, just over 76 percent of Google's paid search revenues came from the PC. This year that number is expec [...]


Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop

IgnitionOne Tablet Smartphone Performance Q4 2013 IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up a significant 27 percent over 2012. Though overall ad impressions fell 16 percent year-over-year, clicks rose 5 percent and click-through rates jumped 25 percent in Q4.  IgnitionOne posits lower impressions are a result of "top of page innovations" including new ad ext [...]


Retailers Spending Record Levels On Paid Search In 2013 Holiday Season

holiday-shopping-featured An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 percent and spending jumped 34 percent globally, according to Kenshoo's seasonal shopping reporting to date. Global retail click-through rates (CTR) increased 12.8 percent from 2012. Healthy click through rates meant that advertisers realized 27 percent [...]


US Mobile Search Revs To Hit Nearly $4 Billion This Year

Google iOS Search App A new report from Forrester Research projects US mobile paid search will be worth $3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $3 billion according to the IAB for the first six months of 2013. That means, assuming higher mobile spending in the second half, mobile ad revenues should come in around $7 billion for the full year. PC-based paid search was 43 percent of all digital ad revenue in 1H 2013. However paid search is a somewhat larger percentage of mobile ad reve [...]


Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend

black-friday-cash-mouse-featured Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on Thanksgiving Day compared to 2012. Black Friday same seller sales hit a record high, increasing 35 percent Paid search saw big increases in click volume and retailer spend. Retailers spent 27 percent more on paid search [...]


First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing

Screen Shot 2013-10-09 at 8.47.35 AM The IAB has just released Q2 and first half 2013 online and mobile ad revenue figures. Total digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs. $17 billion last year). Mobile represented 15 percent of the total. Search revenues were up 7 percent in real dollars ($8.7 billion) vs. a year ago, though down as a percentage of total revenue. For the first six months of this year, search represented 43 percent of digital revenue vs. 48 percent in 2012. Display ad revenues were also up in real dollars though down in percentage terms. Search remained the strongest ad catego [...]


Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks

google-shopping-featured The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight uptick in growth at 0.2% in August. Both channels grew more slowly than comScore's overall ecommerce growth rate of 16 percent in Q2. In a summary statement, ChannelAdvisor reports, "Google Shopping continues to show strength in this category helping offset headwinds from traditional CSEs." While the average order value (AOV) from Google Shoppi [...]


Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]

Google mobile app logo In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two years ago, mobile made up just 4.8 percent of Google's US ad revenues. By 2015, mobile is expected to account for just over 30 percent of Google's ad revenues in the US. Desktop search revenue share is predicted to fall below 50 percent in that time. It's worth noting that eMarketer counts tablets in its mobile numbers. Google, however, has [...]


72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]

ppc-featured Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search. However, in a year in which enhanced campaigns loomed, just 65 percent said they feel optimistic compared to 2012. Still, there is no sign of shrinking budgets. Seventy percent increased PPC spend this year and nearly three quarters (72 percent) of respondents plan to increase PPC spend in 2014. [...]


Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]

mobile-ipad-click-featured The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The Search Agency has seen tablet CPCs outpace those of desktops on Google. Tablet CPCs rose 26 percent QoQ, coming in 1.7 percent higher than desktops. Overall tablet clicks dropped 8 percent QoQ. Year-over-year, however, tablet clicks were up 62 percent. Bing continued it growth on tablets, i [...]


Infographic: Kenshoo Global Paid Search Trends, Through Q2 2013

Kenshoo-Q2-2013-Global-Search-trends-inforgraphic1 Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA -- the Europe, Middle East and Africa region -- has the highest cost-per-click rate in the world. These stats and more come from Kenshoo, a digital marketing management company that analyzes $4 billion in paid spend that happens through its systems each quarter to spot trends. The highlights: Year-over-year spend has stayed in positive territory for four quarters in a row, with Q2 2013 being 16% above Q2 2012 [...]


Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]

paid-search-ppc-click-mouse Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG's Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG's tracking, Google AdWords has lost spend share for six straight quarters. RKG saw a 58% increase in spending growth YOY on Bing Ads in Q2. CPCs rose 12%, but RKG reports most of the spend increase was driven by 41% click growth. Non-brand activity from Bing Ads rose even more sharply. Spending rose nearly 70 percent YOY as clicks rose 49 percent. Non-brand CP [...]


IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2

mobile-phone-money-featured Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne's latest Digital Marketing Report. That's up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions both rose 5 percent, and CPCs ticked up 2 percent YoY. The retailer category stood out in terms of growth in Q2, both compared to the previous year and to Q1. Impressions rose 24 percent, and paid search spending jumped 18 percent year-over-year. IgnitionOne says Google Product Listing Ads (PLAs) are driving [...]


Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1

Mobile Phone Share Kenshoo Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year.   U.S. ad spend rose 24%, spurring the overall global increase. However, PPC spend fell 4% in the E.U. and 11% in the U.K. CPCs fell in both the U.S. and U.K and remained relatively flat for continental Europe. CPCs in the U.S. continued to be higher, at $0.44, than the U.K. at $0.38 USD. The report highlights th [...]


AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]

Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end?  Well, CPCs are rising, but ROI is still solid. RKG's Q1 Digital Marketing Report finds that as more merchants come on board, product listing ad CPCs are now just 10% lower than comparable text ads. Yet, even with the stiffer competition, RKGs client base saw 22% higher ROI from PLAs than non-brand text ads in Q1. PLAs garnered 33% of their e-commerce clients' Google search spend, a sharp increase from Q4. Product Listing Ads   PLAs helped drive up Google' [...]


Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo

RPC Tablet v Computer The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That's according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs Computer "Discrepancy is More Likely to Increase" Much has been made of Google's decision to combine tablets and PCs in enhanced campaigns. The RKG  report is not alone in challenging Google's claim that usage behavior and ad performance among the devices [...]


Report: PPC Tablet Spending Up 112%, Smartphones Up 113%

smartphone-tablet-featured The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong. Tablet spending rose 112% and smartphone spending jumped 113%. The study suggests that the growth in tablet and mobile is coming from a reallocation from existing budgets for Desktop/PC ads, rather than net new spend.                   While the gap is smaller than when the report last looked in Q3 2012, the report found a clear differentiat [...]


CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario]

paid-search-ppc-featured We may have seen the end of CPC stagnation. Covario's Global Paid Search Spend Analysis for Q1, released today, suggests that the cost-per-click trends of the last six quarters have reversed with CPC prices rising 7% from the previous quarter and 23% year-over-year. Overall paid search spend grew 9% quarter-over-quarter and 33% year-over-year. The following chart shows global paid search activity for Q1 ‘13:                   Google CPCs Rise 39% Year-Over-Year The study suggests that rising CPCs on Google a [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide