Report: Yahoo Gains Marketers, Ad Share

Apr 13, 2009 at 12:24pm ET by Greg Sterling

SEM tool provider AdGooroo today released a report that explores ad coverage per keyword among the big three engines in Q1 2009; it's a hypothetical proxy for search revenues. The report concludes, among other things, that Yahoo has gained advertiser share and coverage (largely at Microsoft's expense) during the quarter: The biggest surprise this quarter, however, is a possible comeback for Yahoo!, which had been losing ground to Live Search since September. AdGooroo tracked a 10 percent increase in active first-page advertisers during the first quarter, suggesting that Yahoo! may have finall [...]

Filed in: SEM Industry: Stats, Search Marketing: General, Stats: Spend Projections, Yahoo: Search Ads

IAB: PPC And Search Gain In Q4, FY08 Online Ad Revs At $23B

Mar 31, 2009 at 11:25am ET by Greg Sterling

According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion. US online ad revenue in Q4 was $6.1 billion, up from $5.8 billion in the third quarter of last year. Especially noteworthy for the readers of this blog, search ad revenues comprised 46 percent of Q4 online ad revenues, up from 42 percent a year ago. Here are a selection of charts from the report: [...]

Filed in: SEM Industry: General, SEM Industry: Stats, Search Ads: General, Search Marketing: General, Stats: Size, Stats: Spend Projections

SEMPO Report Cuts Search Ads Forecast

Mar 10, 2009 at 9:06am ET by Greg Sterling

SEMPO's new report, due to be released this week, cuts its forecast for search advertising. The results are based on a survey of almost 900 agencies and search marketers. According to the Wall Street Journal, the report scales back previous growth projections considerably: [SEMPO] says North American search marketing spending will increase only 9% to $14.7 billion in 2009 from $13.5 billion a year ago. Its previous estimates, made in early 2008, called for the industry to grow at more than twice that rate this year, from $15.7 billion in 2008 to $18.8 billion in 2009. The new forecasts call f [...]

Filed in: SEM Industry: General, SEM Industry: Organizations, SEM Industry: Stats, Search Ads: Behavioral Targeting, Search Ads: General, Search Marketing: General, Stats: Spend Projections, Top News

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

Mar 3, 2009 at 2:09pm ET by Barry Schwartz

eMarketer's latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies. MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to 20.3% in 2013. At the same time, growth for paid search campaigns will decline from 15.9% in 2009 to 11.3% in 2013. Growth for both SEO and paid search both will decline between 2008 and 2009, due to the economy. Here is a chart with those [...]

Filed in: SEM Industry: Stats, Stats: Spend Projections, Top News

Report: Google Leads U.S. Search Advertising Market With 76% Market Share

Jan 20, 2009 at 4:27pm ET by Chris Sherman

Efficient Frontier today released the findings of its quarterly analysis of U.S. paid search activity. The report was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers during the fourth quarter of 2008, which includes some of the world’s largest brands. According to the report, Google has maintained its hold on the search advertising market with 76 percent market share, and Yahoo continued to increase its presence, gaining 3 percent market share year-over-year. Despite the economic downturn and reports of the erosion o [...]

Filed in: SEM Industry: Stats, Stats: Spend Projections

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