Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set -- made up of enterprise technology, consumer electronics, and retail advertisers --increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter.
Mobile now accounts for 25 percent of paid search spending, with 60 percent of that spend going to tablets, 40 percent to smartphones. Cost-per-click (CPC) on smartphones rose 9 percent compared to the previous quarter, while tablet CPCs remained flat.
Surprisingly, however, Covario h [...]
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