Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year.
IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other online brands.
Next on the list of top spenders according to the report, with $118.5 million, is Amazon.com, which promotes its flagship Amazon online store, as well as products like the Kindle Fire. Amazon's largest ecommerce competitor, eBay, also made the list, droppi [...]
Related Topics: Channel: SEM | Google: AdWords | Stats: Spend Projections | Top News