Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End

mobile-search-featured Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called "The State of Mobile Search Advertising in the World," the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia. Some of the findings, however, will effectively be rendered moot by Google's new Enhanced Campaigns, which lump together PC and tablet targeting and create new default pricing intended, in part, to equalize CPC prices across platforms. Source: Marin Software Marin forecasts in th [...]


Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue

google-shopping-featured The Google Shopping gamble paid off – for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A  report from Adobe and a study by RKG each highlighted consumer interest and advertiser opportunity in Google product listing ads. Today, Marin Software released findings showing that, after the transition of Google Shopping to an entirely paid model in October, advertisers increased their share of search budgets directed toward product listing ads by nearly 600%. Those advertisers were rewarded with higher click through rates and lower cost per click than [...]


Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs

paid-search-ppc-featured Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there's a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid search spend across more than 2 billion impressions by its clients in the fourth quarter. Adobe's Media Optimizer unit came from the company's acquisition of paid-search-specific company Efficient Frontier. Paid search as a whole had [...]


Report: Global Paid Search Spending Up 18% In 2012

Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded 86.5% of global paid search spend and a whopping 93% of impressions.  Advertisers spent 13% more on search spending with Google than they did a year ago.  Spending on the Yahoo Bing Network increased 23% over the past year, however spend fell 6% from Q3. Source: Covario Regional Outloo [...]


Can Search Queries And Social Data Predict The Presidential Election Outcome?

Red vs. blue map By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I've also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November spike for the query "Who's running for president?" "Who's Running for President?" If you compare "Obama" to "Romney," Google Trends reflects that Obama comes out just ahead of Romney, the same way many believe this election will turn out later this evening. [...]


IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending

Adformats-IAB-1H-2012 Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Search ads represented 48% of the overall interactive advertising market in the first six months of 2012, bringing in $8.1 billion. The 2012 revenue figure is 19% higher than what was recorded during the same period of 2011, when search represented 46% of the market. The report also showed that performance (often cost-per-click) pricing, which is [...]


IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

Google-Mobile The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that total mobile ad revenues, on a global basis, were $5.3 billion last year. (See our related Marketing Land coverage.) One of the most striking things about the report is how much paid-search dominates all other ad categories -- even more than on the PC. According to the IAB mobile paid search revenue was just under $3.3 billion in 2011. In North America (mostly US) it was a little over $800 million. If these numbers are accurate we know a great [...]


IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

AdFormatShare Through online advertising's ups and downs, search -- because of its orientation toward performance -- has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion's share of online advertising revenues (46.5%) in 2011 and its share grew from 2010 numbers (44.8%), when it experienced a bit of a dip. That's according to the latest report on interactive advertising revenues put out by the Interactive Advertising Bureau (IAB) in partnership with Pricewaterhouse Coopers (PwC), which looked at full-year 2011 revenues [...]


Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1

paid-search-ppc-click-mouse By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector. Covario, which serves mostly high-tech clients, says paid search in the Americas grew 15% in the first quarter, while Adobe's Efficient Frontier, which serves clients in a variety of verticals, says it saw a 16% year-over-year increase in the U.S.. Meanwhile, the retail-heavy and U.S.-focused Rimm Kaufman Group (RKG) says search spend rose 30 percent as compared to the 2011 period. All three companies recently released reports that give insight [...]


Report: Search Ad Spend To Rise 27% In 2012

136187 A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominant share of the search ad spend at 77.9%, up from 74.4% share in 2011. By 2014, Google's search ad share is expected to grow to almost 80%. Microsoft is expected to grow from 7% share in 2011 to 8.7% in 2014, while Yahoo is expected to drop from 6.7% share in 2011 to only 3% in 2014. The chart below shows overall search ad spend growth in dollars and as a perc [...]


Q4 Reports: Search Advertising Growing In Efficiency

Four reports released this month by paid search giants Efficient Frontier, IgnitionOne, Marin Software and Covario all pointed to an overwhelmingly successful fourth quarter in 2011 for major search advertisers in a number of verticals. Across the board, overall search spend increased, as advertisers on the whole enjoyed an increase in impressions and click-through rates, while achieving a lower average cost per click. According to Efficient Frontier's report: Search spend increased significantly in Q4 of 2011, bolstered by aggressive spending by retailers. Overall, search spend gre [...]


Report: IAC Is Google’s Biggest Ad Spender, According to Kantar

iac-money-featured Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other online brands. Next on the list of top spenders according to the report, with $118.5 million, is Amazon.com, which promotes its flagship Amazon online store, as well as products like the Kindle Fire. Amazon's largest ecommerce competitor, eBay, also made the list, droppi [...]


Report: Google Controls 44 Percent Of Global Online Advertising

google-g-logo-96x100 ZenithOptimedia has issued a report that contains both good news and bad news for Google. The good news is: Google controls 44 percent of global online ad revenues. The bad news is: Google controls 44 percent of global online ad revenues. At a time when Google is defending against antitrust investigations on two continents this news is most unwelcome. The shares of all the other major US internet companies are tiny by comparison, though together with Google they control 61 percent of the world's digital ad spending. Overall the internet represents only 16 percent of global ad revenue [...]


Mobile Will Be 22 Percent Of Search Revs Next Year — Report

Screen-shot-2011-06-17-at-6.59.57-AM Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone's attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm's report also contains a "less aggressive" projection that puts mobile search revenues at roughly 16 percent of the total market. EMarketer has forecast that total US search ad revenues will reach just over $17 billion in 2012. If we do the simple math, and assume that mobile spending doesn't add anyt [...]


Infographic: Digital Marketer Views On SEO, PPC & Social Media

Digital Marketing from Search Engine Land Media Library What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with many more -- such as which social media platforms see the most use by marketers (hint: Facebook) -- were compiled into the infographic below by the people at Webmarketing123, which backed the survey: Want the infographic for yourself? It was sent to us as part of press materials to [...]


SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says

chart SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Whether [...]


Report: Paid Search Rebounded In Q3 2011

Paid search advertising grew 24% in the third quarter of 2011 as compared to the year-ago period, according to a new report by interactive marketing agency Covario. A second report on the quarter conducted by Marin Software finds that click volume increased by 22% year-over-year while cost-per-click prices were lower, indicating marketers achieved increased efficiency. The Covario figures represent a rebound from a lull in Q2 of 2011. The agency attributes the comeback to strong back to school spending to market consumer technologies and strong growth in the Asia-Pacific region. Covario exp [...]


Report: Google Dominates Paid Search, Yahoo-Bing Offers Better ROI

Screen shot 2011-10-11 at 5.36.14 AM Efficient Frontier released its Q3 Digital Marketing Performance Report this morning. The document covers a range of trends from search marketing to Facebook and display advertising to mobile and tablets. However the report is primarily focused on paid search trends. Here are some of the bullets from the report: Search spend increased 20 percent year over year in the US and 16 percent in the UK Google regained market share "for the first time" since the Yahoo-Bing search alliance (see today's comScore numbers) Facebook CPC increased by 54 percent vs. Q2 with further increases antici [...]


Report: Search To Dominate Mobile Advertising By 2015

Screen shot 2011-10-04 at 9.48.53 AM Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB's recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 billion threshold and reach $1.2 billion this year. Of that SMS-based marketing contributes 44 percent and search represents 28.5 percent or $349.4 million. According to eMarketer paid search will assume the lead in 2013. By 2015 mobile paid search [...]


IAB And PWC: Search Doubled Previous Year’s Growth Rate In First Half Of 2011

HistoricalRevShares In their regular analysis of revenues generated by the online advertising industry, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers say search unsurprisingly accounted for the most spending of any category (49%) in the first half of the year. Display was next with 37 percent of interactive spend in 1H 2011. Total spending on Search came in a $7.3 billion during the period. "Strong online advertising growth has continued into the first half of 2011," said David Silverman, a partner at PricewaterhouseCoopers, in a statement. "Fueling this growth is the ability of adver [...]


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