Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media's new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million.
Interestingly, though the fourth quarter is typically characterized by an effort to woo holiday gift shoppers, only a few of the top ten spenders on Google were retailers, Kantar found. Aside from Amazon, Target Department Store spent $25 million, and EBay i [...]
Related Topics: Channel: Strategy | Stats: Spend Projections