Stats: Spend Projections
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Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing...
IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2
Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report....
Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1
Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released...
AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]
Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end? Well, CPCs are...
Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo
The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition...
Report: PPC Tablet Spending Up 112%, Smartphones Up 113%
The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and...
CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario]
We may have seen the end of CPC stagnation. Covario’s Global Paid Search Spend Analysis for Q1, released today, suggests that the...
Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End
Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called “The State...
Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue
The Google Shopping gamble paid off – for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A report...
Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs
Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both...
Report: Global Paid Search Spending Up 18% In 2012
Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search...
Can Search Queries And Social Data Predict The Presidential Election Outcome?
By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising....
IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending
Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report...
IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011
The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that...
IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a...
Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1
By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector....
Report: Search Ad Spend To Rise 27% In 2012
A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by...
Q4 Reports: Search Advertising Growing In Efficiency
Four reports released this month by paid search giants Efficient Frontier, IgnitionOne, Marin Software and Covario all pointed to an...
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent...
Report: Google Controls 44 Percent Of Global Online Advertising
ZenithOptimedia has issued a report that contains both good news and bad news for Google. The good news is: Google controls 44 percent of global...
