Bing Continues Growth, Ad Impressions & Clicks Way Up: Report

Ad impressions and ad clicks are rising steadily on Bing, while remaining flat or declining on both Google and Yahoo. That's according to the latest quarterly report (available tomorrow) from search marketing agency Efficient Frontier. The report, which covers Q2 of 2010, also offers positive news about the overall growth and recovery of search advertising in general. Efficient Frontier says ad impressions on Bing are up 56% compared to Q2 of 2009, while impressions on both Google and Yahoo have declined slightly compared to one year ago. Ad clicks on Bing are also up substantially f [...]

Forecast: Big Growth Ahead For Search, Online Advertising

The truth of most forecasts lies not in their numeric precision but in their direction and trajectory. For years consumer time with the internet has not brought commensurate ad dollars to the medium. The recession, grudging recognition of consumer behavior and years of evangelizing finally appears to be changing all that. Metrics aggregator eMarketer is forecasting "double-digit" growth for online advertising. The firm sees the paid search market growing almost 16 percent this year to just over $12 billion. The lion's share of that, of course, will go to Google. Online video advertising, ho [...]

Search Marketing Remains Strong For Retailers: Survey

Search engine marketing -- both pay-per-click and SEO -- remains a strong source of traffic and sales for retailers. That's according to an Internet Retailer survey conducted in April of 102 web-only retailers, chain retailers, catalogers and consumer brand manufacturers. According to the survey, 27% of respondents say that search engine marketing is responsible for more than half of their online sales. (See chart at left.) 47% say that more than a quarter of their web sales stem from search engine marketing. That includes both PPC- and SEO-driven sales. As far as traffic is concerned, [...]

Bing Makes Gains In Search Advertising Share: Report

Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually. The Efficient Frontier report says Bing's click share rose to 5.5%, and its spend share rose to 6.5% in Q1 2010, a 45% increase in both from Q1 2009. Travel was very strong for Bing with 9.1% of spend share, up 160% from a year ago. As the charts abo [...]

Report: Digital Marketing Budgets To Increase In 2010

Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and 28% of firms are shifting at least some of their overall marketing budgets from traditional to digital channels. The research was based on a survey of more than 1,000 companies around the world, though the majority were based in the US (45%) or UK (33%). Some key findings include: Just under half (46%) of companies say they are planning to increase their overall marketing budget, and a further 42% say they are planning to keep this budget [...]

Google Gets 75% Of Paid Search Clicks & Dollars: Report

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That's according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750 million in annual digital spending annually. The stats cover Q4 of 2009, and show Google's share of paid search clicks rising from 71% in Q3 to 74.4% in Q4. Yahoo's share of paid clicks, meanwhile, dropped from 24.4% in Q3 to 21% in Q4. Bing's share was down slightly, but remains up 31% year over year. The numbers are similar on the spending si [...]

Report: Yahoo Gains Marketers, Ad Share

SEM tool provider AdGooroo today released a report that explores ad coverage per keyword among the big three engines in Q1 2009; it's a hypothetical proxy for search revenues. The report concludes, among other things, that Yahoo has gained advertiser share and coverage (largely at Microsoft's expense) during the quarter: The biggest surprise this quarter, however, is a possible comeback for Yahoo!, which had been losing ground to Live Search since September. AdGooroo tracked a 10 percent increase in active first-page advertisers during the first quarter, suggesting that Yahoo! may have finall [...]

IAB: PPC And Search Gain In Q4, FY08 Online Ad Revs At $23B

According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion. US online ad revenue in Q4 was $6.1 billion, up from $5.8 billion in the third quarter of last year. Especially noteworthy for the readers of this blog, search ad revenues comprised 46 percent of Q4 online ad revenues, up from 42 percent a year ago. Here are a selection of charts from the report: [...]

SEMPO Report Cuts Search Ads Forecast

SEMPO's new report, due to be released this week, cuts its forecast for search advertising. The results are based on a survey of almost 900 agencies and search marketers. According to the Wall Street Journal, the report scales back previous growth projections considerably: [SEMPO] says North American search marketing spending will increase only 9% to $14.7 billion in 2009 from $13.5 billion a year ago. Its previous estimates, made in early 2008, called for the industry to grow at more than twice that rate this year, from $15.7 billion in 2008 to $18.8 billion in 2009. The new forecasts call f [...]

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

eMarketer's latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies. MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to 20.3% in 2013. At the same time, growth for paid search campaigns will decline from 15.9% in 2009 to 11.3% in 2013. Growth for both SEO and paid search both will decline between 2008 and 2009, due to the economy. Here is a chart with those [...]

Report: Google Leads U.S. Search Advertising Market With 76% Market Share

Efficient Frontier today released the findings of its quarterly analysis of U.S. paid search activity. The report was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers during the fourth quarter of 2008, which includes some of the world’s largest brands. According to the report, Google has maintained its hold on the search advertising market with 76 percent market share, and Yahoo continued to increase its presence, gaining 3 percent market share year-over-year. Despite the economic downturn and reports of the erosion o [...]

Are PPC Budgets Increasing Or Decreasing In These Recessionary Times?

I have been hearing from many people in the search industry that the recession won't impact the search space as much as other industries. In fact, many people feel that search will grow, while we see other industries take huge double-digit declines. I am skeptical about the search industry not taking a hit, in fact a major hit. So when I see search companies release data, I take interest. Alan Rimm-Kaufman, who is incredibly data driven, posted an aggregate data analysis of his client's Q4 2008 versus 2007 search ad spend. Let me bullet point the key metrics for you: PPC Sales: show [...]

SEMPO Wants Your Input

SEMPO is launching its 5th annual State-of-the-SEM Market Survey, and if you're a practicing search marketing professional, they'd like to hear from you, whether you are a member of SEMPO or not. Last year, close to 900 respondents answered the SEMPO survey, and the results always paint a fascinating portrait of our industry. This year, obviously, the focus will be on the economy and how it has (or hasn't) had an impact on the industry. Not sure you want to take the time? As an incentive, SEMPO is offering an iPod Touch and a free pass to SMX West, or one of the SES conferences. Ready to pl [...]

Online Ad Revenues Up Vs. 2007, Down Vs. Q2; Search A Relative Bright Spot

Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion during the same period in 2007, according to the IAB. Search took a bigger share (44 percent) of the pie than it did in the first half of 2007 (41 percent). Otherwise the first six months of 2008 look quite similar in most respects to the first half of 2007. The question now is: [...]

Google Has Over 75% Of US Search Ad Market

New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company's goal to gain approval of its deal with Yahoo on search ads. However, it is interesting how in Japan, it's a much more 50/50 market split with Yahoo, showing that Google does have weaknesses. For the second quarter of 2008, Google had 77.4% of the search advertising spend according to data tracked by Efficient Frontier, which manages ad campaigns for a wide variety of large advertisers. The data covers 23 billion ad impressions a [...]

Internet Ads Grow; Google Sees Slight Decline

IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion. Google saw a dip in its share of the US market for the first time in two years, dropping 0.5 percentage points to 23.7% in the fourth quarter compared to the third quarter of 2007. Despite the dip in share, Google's estimated income for internet ad sales grew by 40% in the fourth quarter of 2007, though "its year-on-year growth rate in the quarter before had been 50%," said IDC. [...]

Day 2: Search Stocks & Is Search Recession Proof?

Let's do the stock thing again. As with yesterday, the chart above shows Google (GOOG), Yahoo (YHOO), and Microsoft (MSFT) against the NASDAQ, over the past month. The key difference is that while the latter three stabilized, Google kept dropping. That leads some to wonder if search is going to be in trouble. A closer look on that, below. This time, I used Yahoo to chart the figures -- and with Yahoo, I can link to the chart so that anyone can play more. So, Google kept going. How bad was the damage? Let's look over the past year: Ouch. But not so bad from another perspective: I bou [...]

Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012

There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search, display (including video), and classifieds are growing at rates faster than overall online ad growth. Recently Borrell Associates put out a new local forecast that offers very impressive local numbers. The company said that "local online advertising," defined as search, "local banners," and video (classifieds are also in there), would reach $12.6 billion in 2008, with "local search" contributing roughly $5 billion to that total. J [...]

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