2010 Planning: 3 Tips To Improve Search Results Next Year
Nov 4, 2009 at 11:23am ET by Michelle Stern
To say that 2009 has been a challenging year for B2B marketers would be an understatement at best. Over the past twelve months, we have seen conversion rates drop as searchers do more and more research, but aren’t quite ready to do business.
While everyone is hopeful for economic improvement next year, there are measures that B2B marketers can take in their search campaigns to increase the chances of success. As you start planning for 2010, consider the following three tips on how to improve your search results.
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Understanding your total revenue or acquisiti [...]
Filed in: Strictly Business
How To Maximize Your Trade Show Investment Via Search Marketing
Oct 28, 2009 at 12:35pm ET by Andy Komack
For B2B companies, exhibiting and participating in trade shows can be a significant expense. TradeShow Handbook estimates that the average cost of exhibiting at a show is $10,000. This might be an underestimate if you bring in a full team of sales and marketing personnel to work the show. You can use this online trade show cost calculator provided by Meetings and Conventions Magazine to estimate your own costs.
That said, trade shows have proven to be a cost-effective method of generating leads and closing sales. Meetings and Conventions Magazine provides a quick summary of findings from [...]
Filed in: Strictly Business
Marketing Insights From Search Funnels
Oct 21, 2009 at 10:55am ET by Patricia Hursh
As explained in my last article — search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats. Today I’ll cover another (free) tool that can help you understand your customers’ entire search process, and the best ways to capitalize on this data to improve marketing results.
Filed in: Strictly Business
3 Lessons Learned From Successful Corporate Blogging
Oct 14, 2009 at 12:07pm ET by Galen DeYoung
I’m just back from speaking at MarketingSherpa’s B2B Summits in San Francisco and Boston, where I was giving a joint presentation with a client on SEO. As part of that presentation, we talked about the role and impact of corporate blogging.
The client is a professional services firm operating solely in the B2B space. Theirs is a complex sale with an average sales cycle of 2-3 months from first contact to the time work begins. There are typically multiple people from different parties involved in or influencing the buying process, and the average engagement is in the low-to-mid five-figu [...]
Filed in: Strictly Business
5 Tips To Boost B2B Lead Gen & Thought Leadership Efforts With Search
Oct 7, 2009 at 8:39am ET by Danielle Sohn
Business development is the life blood of any professional services firm, be it accounting, law, or architecture. Yet fostering new business relationships is far from easy for them. Given that, many often generate leads by positioning themselves as thought leaders. Fortunately, search can help boost these efforts.
Search can enhance your thought leadership efforts by helping you be present at every part of the buying cycle, from generating attention and interest, to capturing desire and creating action. For instance, optimized press releases and keyword rich blog postings are just two examp [...]
Filed in: Strictly Business
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