On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged in. One of the things I have always really loved about StumbleUpon is that unlike many social communities, they listen to their users and always try to move the site forward based on user feedback and testing. After publishing the story, StumbleUpon reached out to me in an effort to explai [...]

Related Topics: Search Headlines | StumbleUpon

Story Update: February 3, 2012 - StumbleUpon Responds To Concerns About Links & Iframing StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically changing everything about the site as a whole. Having recently removed blogs, themes, and groups off the site, the new changes continue to move away from any focus on the site and more towards getting users back into the toolbar, whether iframed or i [...]

Related Topics: Search Headlines | StumbleUpon

Social discovery service StumbleUpon has released a new infographic looking at the "half-life" of content shared via its service versus Twitter and Facebook. Rather than being visible for only a few hours, StumbleUpon's chart argues that content shared on its network gets attention for days. While the infographic comes from StumbleUpon, and so you'd expect it to be favorable to the company, the longevity of content being shared on the service is well known. Below, the half-life stats and related information: Want the infographic for yourself? You'll find it here: Life Cycle Of A Web [...]

Related Topics: Infographics | StumbleUpon

Paid Discovery campaigns on StumbleUpon will be getting smarter as of today.  StumbleUpon has announced the addition of something called "interest optimization" that will help advertisers reach relevant audiences.  Previously advertisers had the option to choose categories manually, or set up automatic campaigns (where StumbleUpon would choose set categories for you.)  With 'interest optimization' campaigns won't be stuck to just the categories that are chosen.  Optimization will occur to find other relevant categories that may have been missed by advertisers. For example, if we submit [...]

Related Topics: Social Media Marketing | StumbleUpon

Social search and discovery site StumbleUpon has announced a new milestone: The site recently surpassed 20 million users. The company's announcement is filled with some interesting stats that show its growth since launching as a Firefox add-on back in 2002: StumbleUpon now serves as many "stumbles" in one hour as it did during its first year. At peak activity, there are more than 1,000 stumbles per second. The user base has doubled from 10 million members in May 2010 to today's announcement of 20 million members. There's also a chart showing many of the site's milestones over th [...]

Related Topics: Stats: General | Stats: Size | StumbleUpon