Bing Ads Is Getting A Slick New Look That Will Feel Familiar

new-bing-ads-interface [caption id="attachment_198226" align="aligncenter" width="600"] Bing Ads' new look will start rolling out the first week of August.[/caption] Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That's by design, of course. The Bing Ads team has been making a point of reducing friction between managing campaigns on Google AdWords and Bing Ads. With the new design will come a Top Mover report and Opportunities Tab, both of whic [...]


Spainish Law To Force Google To Index And Pay For Local News

Google Europe There's a basic feeling among traditional news publishers throughout Europe, and among some in the US, that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic to publishers is unpersuasive to local authorities and most of the publishers themselves. Across Europe various legislative and litigious efforts, in France, Germany, Belgium, Portugal and now Spain have s [...]


Ratings Come To Google Product Listing Ads In The US

Ratings in Google Product Listing Ads Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today -- just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on PLAs on Google search and Google Shopping. Mike Capsambelis, Product Manager of Google Shopping said in the announcement: We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing [...]


Yandex Q2 Revs Up 32 Percent, Queries, Paid Clicks Up Too

Yandex HQ Russia's deteriorating relations with Europe and the US don't appear (so far) to have impacted its leading search engine Yandex, which announced second quarter results this morning. Yandex reported revenues of RUR 12.2 billion ($361.5 million), up 32 percent over last year. Income was RUR 3.6 billion ($1.08 billion), representing a 13 percent increase over Q2 2013. However net income was down 18 percent vs. 2013. Text-based ad revenue (search and network) accounted for 93 percent of Yandex's total revenue in Q2. Display revenue contributed 6 percent of total revenue, which was down 6 [...]


Bing Site Safety Page: Explains Why Sites Are Flagged In Bing’s Search Results

bing-drawing-sketch-featured On the Bing Webmaster Blog they announced a new feature named the Bing Site Safety Page. The Bing Site Safety Page will show up in the search results when Bing has flagged a specific site as having a safety issue. Bing will then show the searcher what the issue is with the site, hoping the webmaster will fix the issue as soon as possible. Here is a screen shot showing the alert and what the user would see on the safety page: The information presented to the searcher on the Bing Site Safety Page includes how long there has been an issue and when the last scan took place. Then t [...]


AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

click-fraud How's this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google's YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run down competitors' daily budgets on Google AdWords. GoodGoogle's offer: “Are you tired of the competition in Google AdWords that take your first position and quality traffic? I will help you get rid once and for all competitors in Go [...]


Google Testing Timeline View In Knowledge Graph

google-knowledge-graph-featured Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google search results. Florian Kiersch spotted this first and captured a video of it, posting the video on Google+. The timeline shows you data elements related to your search query. When you hover your mouse over the timeline, Google will show you tidbits of data. If you click on the element, Google will drill into the timeline of that element. Here are some pictures: Alex Chitu has more screen shots of this feature as well on his blog. [...]


Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

google-yelp-maps-600 As the analysis continues on yesterday's Google local search algorithm changes -- that we're calling the Pigeon update -- one thing appears to be clear: Local directory sites are getting better visibility in Google's search results. More specifically, it looks like Google has fixed its "Yelp problem" and is now showing Yelp pages at the top of search results when queries specifically include the word "Yelp." You might recall Yelp's recent accusations that Google was manipulating its search results to show Google's own local listings and content ahead of Yelp pages even when users spe [...]


“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search

congress-constitution-declaration-600 Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What's their plan? It's the "Let me Google that for you" Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a simple Google search. Started in 1950, the NTIS collects and distributes government-funded scientific, technical, engineering, and business-related information and reports, charging other agencies and the public for copies. Part of the US federal Commerce Department, the agency staffs 150 employees and costs $66 million a y [...]


Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

maps-pigeon-600 Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We've named this update the Pigeon update. The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change. Google told us that the new local search algorithm ties d [...]


Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp Trends Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows users to compare the popularity of up to three keywords or phrases over time. These can also be brands or product names. For example, I've compared the relative mentions of three high-end San Francisco restaurants and further below three vodka brands. According to Yelp's blog post th [...]


Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times

Google Maps3 Google Maps announced a new "Explore"  feature yesterday for its Android and iOS app. The new feature offers a "local guide" that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore button at the bottom right corner of your map to get a quick look at what’s nearby (where available). With Explore as your guide, you’ll see different places and activities that adapt to each area and moment throughout your day. The new feature lists local information, showing nearby locations along [...]


Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage

facebook-graph-search-600 During Facebook's call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company's money and resources in a long-term effort to make searching within the platform a better experience for its users. "Search for Facebook is going to be a multiyear voyage," Zuckerberg said. By getting it right, he said, Facebook will be able to give users information they can't get from other search engines [...]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600 Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013.  Apparel topped the list in overall spend by both brands and retailers. The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied.  Based on impressions, retailers [...]


Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look

Ads On Google Maps Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions. Location extensions are what allow advertisers to include ratings, store hours and the Street View image of the business in their ads. Location extensions also enable businesses to be spotlighted with an in-map ad, or an ad marker. The in-map ad shows an offer or description and can be expanded to show more business information. [...]


Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources

google-hummingbird3-featured As Google's Hummingbird algorithm continues to shape the answers within Google's search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, why is this the proper source for the answer - why not license content versus scrape content from webmasters? I participated in a Google+ Hangout with Google's John Mueller, who was presented some interesting cases of "branded" quick answers [...]


Bing Ads Puts Insertion Order Management Online

bing-ads-600 Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing Ads account manager. Once an IO is approved via the API or the web interface, campaigns will begin to run. It's possible to create overlapping IOs so that there is never an advertising lapse between orders. Here's what the process looks like depending on who originates the insertion order: [...]


Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

google-maps-1920 Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now include elevation profiles to help avoid steep hills One they did not announce is the enhanced "explore nearby" functionality that they've added. Android Police picked up on that, showing they added a new icon to the bottom of the map to quickly access the feature and then when you [...]


Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

us-map-bing-google-yahoo-featured Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers 'internet portals and search engines." With the exception of 2007 Google has won the category every year since 2000, although its scores have fluctuated. The survey asks 70,000 customers about their experiences with products and services. The following are the scores for the major search sites since 2012. However the ACSI has been measuring online business [...]


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