Google, Yahoo, Bing & Others Do 4th Of July Logos

Jul 4, 2009 at 1:13pm ET by Danny Sullivan

It's the 4th Of July! Happy 4th to those celebrating today, and here's a look at how search engines are recognizing the holiday in logos: Google went with a cookout theme for its logo: Yahoo had a small eagle next to its logo, which produced fireworks-stars if you hovered over it: Bing went with fireworks exploding behind the Statue Of Liberty: Ask.com went with a community-style 4th Of July picnic theme, with fireworks in the background: Dogpile went with dogs watching fireworks (rather than running in fear of them, as usual): And from Search Engine Round [...]

Filed in: Top News

US Justice Dept. Formally Confirms Google Books Inquiry

Jul 3, 2009 at 8:34am ET by Greg Sterling

It's not really a surprise or even news that the US Department of Justice (DOJ) confirmed yesterday it was formally investigating the terms of the Google Book Search settlement. This was known as far back as April and essentially confirmed last month by various publications reporting that formal requests (called "civil investigative demands”) had been issued to book publishers by the DOJ. What happened yesterday was that the DOJ provided procedural notification to the court that the US is exploring the potential anti-trust dimensions of the Google settlement. The so-called "fairness heari [...]

Filed in: Features: Analysis, Google: Book Search, Google: Critics, Google: Legal, Legal: Copyright, Legal: Crawling & Indexing, Top News

What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV

Jul 2, 2009 at 11:59am ET by Greg Sterling

Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most "helpful" and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data. Most helpful in making purchase decisions: 37 percent say that television ads are most helpful 17 percent say newspaper ads are most helpful 14 percent say search engine ads are helpful Radio ads (3 percent) and Internet banner ads (1 percent) are not considered helpful by many people 28 per [...]

Filed in: Features: Analysis, SEM Industry: Stats, Search Marketing: General, Stats: General, Stats: Relevancy, Top News

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