Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look

Ads On Google Maps Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions. Location extensions are what allow advertisers to include ratings, store hours and the Street View image of the business in their ads. Location extensions also enable businesses to be spotlighted with an in-map ad, or an ad marker. The in-map ad shows an offer or description and can be expanded to show more business information. [...]


Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources

google-hummingbird3-featured As Google's Hummingbird algorithm continues to shape the answers within Google's search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, why is this the proper source for the answer - why not license content versus scrape content from webmasters? I participated in a Google+ Hangout with Google's John Mueller, who was presented some interesting cases of "branded" quick answers [...]


Bing Ads Puts Insertion Order Management Online

bing-ads-600 Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing Ads account manager. Once an IO is approved via the API or the web interface, campaigns will begin to run. It's possible to create overlapping IOs so that there is never an advertising lapse between orders. Here's what the process looks like depending on who originates the insertion order: [...]


Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

google-maps-1920 Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now include elevation profiles to help avoid steep hills One they did not announce is the enhanced "explore nearby" functionality that they've added. Android Police picked up on that, showing they added a new icon to the bottom of the map to quickly access the feature and then when you [...]


Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

us-map-bing-google-yahoo-featured Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers 'internet portals and search engines." With the exception of 2007 Google has won the category every year since 2000, although its scores have fluctuated. The survey asks 70,000 customers about their experiences with products and services. The following are the scores for the major search sites since 2012. However the ACSI has been measuring online business [...]


It Will Take “Act Of God” For Relcy To Win In Mobile Search

mobile-apps-search-featured Last week TechCrunch profiled a "stealth" startup called Relcy, which is seeking to build a "native" search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is developing a "PageRank" style approach to mobile search but fully indexing in-app content. Apparently it goes beyond app-based content and will also provide additional relevant results from a knowledge-graph style index of "entities." Satapathy told the TechCrunch writer that Relcy will offer a mobile search experience "th [...]


Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri

cortana-600px Microsoft's new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it's no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts it well ahead of Apple's own Siri. Welcome, Cortana Microsoft announced that Cortana would be part of Windows Phone 8.1 earlier this year. Developers and others who chose to install the Windows 8.1 preview on their phones have had access to Cortan [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Bing Ads Refines Local Targeting Features

Bing Ads Location Targeting Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, t [...]


Find Cat Pictures Quicker: Imgur Rolls Out A New Look With Advanced Image Search

Imgur The wildly popular image host, Imgur, has new duds and some powerful search tools that can help users identify viral images quicker than ever. Thanks to new image tagging, advanced search, Imgur may become a platform in which users frequent first, rather than find via a social posting. The first thing to notice to the new look  Imgur is the opening filter that allows users to sort by a variety of attributes including virality, time, points and popularity. Images are then displayed as thumbnails with scoring and comments appearing upon a hover. The biggest change that could do wonder [...]


Google Launches A New Google Alerts Interface

google-alerts Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation, following companies and topics you are interested and the like. The new interface makes it much easier for a normal searcher to understand and use. The previous interface was more designed for an advanced user but this new interface really makes it easier to process and use. The new Google Alerts sta [...]


Marin Software Adds Support For Google Shopping Campaigns

Marin Software Supports Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or customer lifetime value, for example. “Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said [...]


Bing Adds School Ratings To Search Results

Bing logo large Microsoft Bing has announced they've added a new feature to the school snapshot boxes on the right hand panel -- the school's rating. They've added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools from elementary to high school to higher education. Bing displays how they rank nationally, within the state and their STEM rating. They also show nearby schools in the area and how they rank compared. Here is a screen shot: [...]


Bing Opens Its Right To Be Forgotten Form

bing-600 Over six weeks after Google launched their form for Europeans who want to make their Right To Be Forgotten request, Microsoft Bing has launched theirs over here. The form does differ from Google's but both Google and Bing, as well as other search engines, have the obligation to follow the mandate and review each request submitted to them. The form gives Microsoft enough details to make a decision on if they will remove content from their search listings or leave it, based on the EU mandate established about two months ago. The form starts off with this message: If you are a European res [...]


Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google

blog-featured A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The post has since been removed but can be viewed here (via TechDirt). The restaurant, Il Giardino, complained to the court that the critical review had hurt its business. The blogger, Caroline Doudet, had something of a following (3,000) for her blog called "Cultur'elle." This is what enabled the review to rank. According to the BBC, citing court documents, "the review appeared fourth in the [...]


Google Launches Free AdWords Express App For iOS And Android Devices In The US

Google Launches AdWords Express App Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google's search advertising platform designed for small business. The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices. Google is also making targeting more flexible. Advertisers can target ads by their own zip code, city, state as well as in other areas around the country, though the extended targeting is available only in English-speaking countries at this time. The app is now [...]


Is Microsoft Blocking Google Search On New Lumia Phones?

microsoft-google-fight-featured According to a story appearing in The Verge yesterday, Microsoft is not allowing users to set Google as the default search engine for mobile web browsing on new Lumia 8.1 devices (630 and 930). As the article points out, the search button on the handset uses Bing and cannot be switched. I reached out to both Google and Microsoft yesterday and didn't receive a response from either. The Verge says that some of the European carriers were giving users the option to change the IE/browser search engine to Google. It's not entirely clear what the reality is. But if Microsoft is in fact not allowi [...]


Google Webmaster Tools Updates Robots.txt Testing Tool

Google Webmaster Tools - Facebook Featured Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) Highlights which line in your robots.txt file is blocking a specific page. (2) Make test changes to the robots.txt tool and test it before you make the file live. (3) Google will also show you older versions of your robots.txt file to see past issues. Here is a screen shot showing off the highlighting feature: [...]


Bing Admits They Need To Do Better With Webmaster Communication

bing-2013-logo-featured In a blog post today on the Bing Webmaster Blog, Bing's Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs "to do a better job of proactively communicating updates" and they realize that now. So going forward, you can expect the Bing Index Quality team to post on the webmaster blog every few weeks. Specifically, they said they would do regular updates on a bi-weekly or monthly basis. They also promised to (1) actively monitor and respond to your qu [...]


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