Now Link Google My Business And AdWords, Get Account-Level Location Extensions

Account level adwords local extensions Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings to display on Google Maps, Google Search and Google+. Once you've added all of your locations to Google My Business and link to AdWords, you choose "upgraded" (i.e. account-level) location extensions from the Extensions tab to have them show aut [...]


Google’s Quality Rating Guide Leaked Again; Here Is Version Five

google-quality-spam Google's Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page guidelines on scribd.com. I am actually surprised the document has not yet been pulled down yet. Jennifer explained the new guidelines put "a high emphasis on sites that are considered to have a high level of expertise, authoritativeness or trustworthiness." This is known as the acronym, EAT: expertise, [...]


Google Making Maps App More Competitive With Yelp

google-maps-ios-iphone-featured Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy switching between map and list view of results Reservations via Gmail indicated on map (and list view) Improved Explore browsing experience (based on nearby locations) This is not mentioned among the official upgrades (maybe I missed it previously) but I just noticed the capacity to filter search results in various categories su [...]


Apple Maps To Offer Choice Of Google, Others For Directions

Apple Maps with Third Party apps According to Cult of Mac, Apple is doing something very interesting with iOS 8 Maps. It's giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app installed on their iPhones: Starting in iOS 8, users will be able to run a search for locations in Apple Maps and use either Apple’s own driving and walking directions, or switch directly to another app already installed on your device via a simplified menu.  It also shows users other mapping apps ava [...]


New Google AdWords PLA Test Groups Products By Price

Google AdWords PLAs pricing groups This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks -- one  for "Up to $30" and a second for "Over $30." The products in the first group are shown in order by price. Oddly, there is one outlier in the second group -- the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen. This test could obviously have a big impact on prici [...]


Google Solicits Feedback On Right To Be Forgotten

google-advisory-council Google, which has explained that implementing the EU's new Right To Be Forgotten mandate has been difficult, has opened up a new form allowing the general public to offer it advice. Google's new form invites Google users to submit their thoughts and feedback on the Court of Justice of the European Union mandate for the Right To Be Forgotten. The question posed by Google is: How should one person’s right to be forgotten be balanced with the public’s right to know? Google then explains in more detail: A recent ruling by the Court of Justice of the European Union found that European [...]


Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%

google-bing-new-logos Looking for the next showing of "Jersey Boys"? If you're searching for movie times, chances are you'll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary "America: Imagine the World Without Her" accused Google of keeping the film's showtimes out of Google's search results, we conducted our own test to see how accurate Google and Bing were when it came to finding movie showtimes. For movie title searches, both Google and Bing aim to display showtimes at the top of their search results, like this when searching "Tammy" on Goo [...]


Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten

Right To Be Forgotten [caption id="attachment_196385" align="alignright" width="275"] David Drummond[/caption] Writing today in the Guardian, Google's chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU's new Right To Be Forgotten mandate, as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal Process "Work In Progress" From his opinion piece, about the restoration of some removals last week, Drummond wrote: Only two months in our process is still very [...]


YP’s “Mybook” Makes Local Search More Social

YP app demo Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn't have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched in 2013 and formally announced earlier this year. It's a cross-platform list-making and favorites tool. When signed in users can save business listings and make lists in different categories. That personalized content can be accessed from any device. Now it can [...]


Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google

yelp-logo-featured Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that's been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite -- or at least, that it's certainly not as damning as it sounds. Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google is the story over at TechCrunch out today with the study. I've taken my own headline from that to do this contrarian view. Let me say from the start that Google does a lot of things that I think puts it in conflict with publishers. How Google We [...]


Google’s EU Censorship Removes Links For More Than Just Names On Their Own

eu-forgotten-forget-600 It turns out that those in the European Union asking Google to "forget" links they don't like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn't clear that Google was removing links for more than just names on their own. But the company has confirmed to me that this is the situation. Filtering For More Than Just The Name To understand, let's assume there's someone named "Emily White" who doesn't like that a search for her name on Google brings [...]


Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”

movies-ticket-popcorn-600 Filmmakers behind "America: Imagine the World Without Her" have accused Google of keeping their movie's showtimes and locations from appearing in search results. As it turns out, "America" isn't the only film not getting fair play from the search engine. Based on our research, if there is a conspiracy theory at work -- it's not exclusive to D'Souza's "America." Google doesn't appear to be a fan of The Four Seasons or evil, either. That's because after searching the top ten box office movie titles from last weekend, neither "Jersey Boys" nor "Deliver Us from Evil" returned movie showtim [...]


Yelp Joins Effort To Undo Current Google-EU Antitrust Settlement

yelp-600 Yelp has been an increasingly vocal critic of Google for several years. Now it has joined a group of companies opposing the European Commission's current antitrust settlement proposal with Google. Originally Google and Yelp were partners. Google unsuccessfully tried to buy Yelp for a rumored $500 million a year or so before the company went public. Later Yelp complained that Google was including Yelp reviews in its own local product without permission. According to Yelp, Google said it couldn't remove those reviews without removing Yelp from the index entirely. The dispute was ultimately res [...]


Survey Says Yelp The Most Influential Local Review Site

yelp-logo-featured Yelp says it's the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company's official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie's List Citysearch OpenTable TripAdvisor YP Zagat The survey was commissioned by Yelp and conducted by Nielsen using a sample of just over 1,000 US users of review sites. The survey featured 22 questions in all. Only a few of the results were released. The sample was weighted for [...]


Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation

bing-ads-600 [caption id="attachment_193329" align="alignright" width="259"] David Pann, General Manager for the Search Network, Microsoft[/caption] "As great as this past year was, I'm more excited about FY15 than I've ever been," said Microsoft's David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. "All the fundamentals are set," he added. Recapping the successes of this past year in a new blog post, Pann says clicks are up by 30 percent, mobile clicks rose by 133 percent from the previous year and they've seen broader adv [...]


Study: Why, When & How Often Google Indexes Individual Tweets

twitter-gears-machine-600 Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot -- until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation case with a detailed report chronicling more than 19,000 Tweets and from selection of various sized accounts. The study used the site search operator (site:) combined with the inurl operator (inurl:) to identify the number of status' that were in fact indexed by Google. It [...]


Google Maps Adds Distance Measuring Feature

google-maps-600 Google has quietly announced on Google+ that they have added the distance-measuring feature to the new version of Google Maps. The feature allows you to draw points on Google Maps to see how far in distance (feet/miles/etc.) it is from one point to the next. This feature was available on the old version of Google Maps and is now available on the new version. How does it work? (1) Open the new Google Maps. (2) Right-click on your starting point. (3) Click Measure distance. (4) Click anywhere on the map to create a path you want to measure. Click to add additional measuring points. [...]


“America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results

Google TV Logo The Hollywood Reporter writes that Dinesh D’Souza's movie, "America" is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza's lawyers sent a letter to Google's chief legal officer, David Drummond demanding Google fix the issue. If you search for [america movie] in Google, you won't get the showtimes box you'd get for searching for other popular movie names. Here is what you see in Google: Note, you see the carousel of movies, but none show the new [...]


Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

analytics-devices-mobile-desktop-600 Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" -- which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark." We've all lived through changes that have impacted Direct traffic as recorded by our analytics programs. Remember back in September 2012, when iOS 6 was released and suddenly lots of sites lost organic search traffic but gained an equal amoun [...]


Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

adwords-editor-icon Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping Campaigns that are already set up, so you'll still need to create your new campaigns and product groups via the AdWords web interface. Other updates for display advertisers include support for more audience targeting. Interest categories and in-market audiences are now available from the "Assign Au [...]


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