Historically, website design and optimization have been uncomfortable bedfellows. The structural and content requirements of SEO were seen to restrict the fluidity of design and user interaction, while a narrow focus on website style often meant that the need to gain visibility in search and convert clicks into customers was overlooked.
While these reluctant friends have kissed and made up, there is often too great a focus on design and optimization over the basics, i.e., what information customers value the most when they visit a website.
In January of this year, we (BrightLocal) survey [...]
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