Google Misattributing Content From Major News Publishers

mistake-error-erase-600 A reader has sent us examples of Google misattributing content from dozens of large online news publications, with hundreds thousands of examples of Google indexing URLs and pages, but that content being pulled from a different source. For example, if you search for [hometownlocator site:post-gazette.com], the first result is local.post-gazette.com/boardman+florist.9.125954212p.home.html: If you look at the cached result, it brings up a page from hometownlocator.com instead of from site:post-gazette.com. Here is the cached result: But when you click through it takes you to the [...]


Google Now Comes To Chrome For Desktops & Laptops

Google Now for Desktop Google's amazing predictive search tool, Google Now, is finally being made available to people on desktop and laptop computers using the regular release of its Chrome browser. Until now, it had only been available through mobile devices or to those using beta versions of Chrome. Google shared the news via its Google Chrome account on Twitter today: Rolling out today, @Google Now cards will be available to signed-in Chrome users on desktop or laptop computers: http://t.co/6zBf6ky0je — Google Chrome (@googlechrome) March 24, 2014 It also shared through Google+:   G [...]


Google’s Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is “Tricky”

matt-cutts-smx-2-featured Today's video from Google's head of webspam Matt Cutts tackles the question, "How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?" According to Cutts: It's kind of tricky because we have a large amount of algorithms that all interact, and whether you call something a penalty, or ranking change...any of those things can be really hard to draw a fine distinction between those different points. If you're wondering why your site's ranking has dropped, Cutts suggests first going to  Webmaster Tools to see if you have a p [...]


Nearly A Year Later, Google’s Penalty Notices Remain Confusing

confusion-maze-direction-600 Nearly a year after Google's Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs and then examples posted in the Google webmaster forums, where people are confused. And in the past week, two good examples of experienced people and companies being confused have come up. Experienced SEO Company Confused Over Penalty Last week, an experien [...]


Google Slaps Greek Sites With Penalties

google-flyswatter-penalty-600 It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Google's head of search spam, responded on Twitter to a webmaster noticing that many websites in Greece received penalties. Matt responded saying "ah, you noticed the action in Greece?" Here is Matt's tweet: @realpoisom ah, you noticed the action in Greece? — Matt Cutts (@mattcutts) March 24, 2014   It is unclear if this was a specific action around links or other search spam but based on the pattern we have seen from Google recently, in all likelihood, it is rel [...]


Agnes Martin Google Logo Celebrates Abstract Painter’s 102nd Birthday

Agnes Martin Google logo Today's Google logo marks what would have been the 102nd birthday of abstract painter Agnes Martin, adding another female to the list of women Google has honored on its homepage this year. Born in Canada, Martin spent much of her career first in New York City, and then New Mexico. She is best known for her canvas portraits of lines and grids painted in subtle, muted colors as represented by the illustration used in place of today's Google logo. At the age of 46, Martin was awarded her first solo-exhibition at the Betty Parsons Gallery in New York City. Her work as been the subject of mor [...]


What Do Users Really Think Of The New Google Design?

google-homepage-search-600 When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow "ad" icons, contradictory outcries of this sort began popping up, "Ad click-through rates are going to plummet because the ads are too obvious with those bright icons." "The ads look like organic listings without the yellow background shading. Nobody will notice those tiny icons." Google made the transition to the new look official last week. The other changes that came with the update are the removal of underlines, larger title fonts (and shorter titl [...]


AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns

AdWords Bid Simulator Columns With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of  bid simulator estimates can then be viewed across multiple keywords, replacing the need to need to click the bid simulator icon on each individual keyword. Here are the new column options (You can ignore the Base max. CPC listed at the top of the menu because it's a duplication of the Max CPC column already in the reports): [...]


Google Alerts Adds Filters For Regions & Languages

google-alerts Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you only want alerts for specific keyword phrases within a specific region or country or a specific language. You can select all regions or languages or you can be specific and specify one language or region. You cannot currently select a select number of regions or languages, it is either all or one. Here is a picture of the new Google Alerts [...]


Yelp and YP Enter Into “Strategic” Content, Distribution Partnership

YP + Yelp YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms. Yelp has existing content deals with Yahoo, Bing, Apple and others. However, this YP deal is quite different than those, which are mainly about the inclusion of Yelp reviews content in local search results. Under the terms of this deal, as I understand them, YP advertisers will gain access to the [...]


Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It

quiet-shhh-600 Here's a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named "Vince" from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see numerous conversations about selling or renewing paid link agreements. The most notable conversation seems to be this one with T-Mobile, which started in February and has continued into this month (there are more tweets than shown on the screenshot below): At one point, "Vince" tells T-Mobile that there's [...]


Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties

matt-cutts-featured Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there was confusion over if those publishers who participated in MyBlogGuest.com would also be penalized. I suspected they would be and it seems that is the case. We have Matt Cutts, Google's head of search spam, tweeting that it is likely and we have several publishers from the network claiming they have manual action notifications in their Webmaster Tools accounts as of yesterday. Here is Matt [...]


Google Voice Search Easter Egg Unlocks “Cheat Mode”

google-easter-egg-featured Googler Pierre Far has found a Google Easter egg  that opens up "Unlimited free Google searches" for everyone. According to Far's Google+ post, doing a Google voice search for, "Up, Up, Down, Down, Left, Right, Left, Right" on his Android phone prompted the voice response, "Cheat mode unlocked, unlimited free Google searches." According to Search Engine Land news editor Barry Schwartz, the search only works by speaking your query from the Google Search App or Google Search page on your smartphone, or using voice enabled search on a Chrome browser. Schwartz created the following video [...]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers' campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today. As Marin EVP Wister Walcott highlighted in his talk at Marke [...]


Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on "a large guest blog network." Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done -- it obviously still had and has some impact on Google's algorithms for Google to have gone after and taken action on a large guest blog network. Here is Matt's tweet: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: htt [...]


Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

bing-ads-600 Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the "duplicate keyword" error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That's because Bing Ads removes extra characters from keywords in a process called "keyword normalization" which then creates the duplication. Bing also normalizes search queries. For example, if you bid on the keyword "bike repair" and a user searches for "bike-repair", your ad could show because Bing removes the hyphen from the search query [...]


EU Antitrust Chief Says Google Settlement Essentially Done

google-eu-featured Amid criticism from politicians and Google's critics, EU antitrust chief Joaquín Almunia has essentially said that the current version of Google's antitrust settlement proposal is a done deal. While he didn't rule out changes definitively he seems to think complainants' criticisms have been addressed. The current proposal requires Google to give up considerable screen real estate and branding to vertical rivals. Google's opponents want another "market test" (time for criticism and study of the proposal's potential impact). They also don't want to pay Google for placement in contex [...]


Yandex Buys Israeli Geo-Location Platform KitLocate

inside-yandex-featured Yandex announced this morning that it has acquired Israeli startup KitLocate. According to third-party sources, the deal was worth “several million euros." Yandex will gain and maintain a presence in Tel Aviv though the acquisition. The chief virtue of KitLocate is that it can provide location to apps without using much power unlike GPS or triangulation, which can drain mobile batteries. KitLocate also has both iOS and Android SDKs. There's also a "social location" capability that can detect and notify app users when they're in proximity to one another. Yandex will incorporate KitLoca [...]


Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before

Bing logo Formerly dubbed the Search Query Report, Bing Ads has updated what's now called the Search Term Report, which houses the data on the terms users actually typed before clicking on an ad. Included in the new release are results on zero-click search queries. These terms had been excluded from the report, but advertisers had been requesting to see them in order to build out stronger negative keyword lists and to better understand the terms for which their ads are not resonating with users. With the update advertisers now have access to 20 to 40 times more search term data than in the past, acco [...]


Google Testing New Sponsored Shopping Boxes, With 3D View

google-shopping-panel-nest-cropped Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book "Don't Make Me Think". Found by Twitter user Britney Muller of Pryde Marketing, the sponsored result for "Nest thermostats" -- now owned by Google -- incorporates Google Shopping's 3D product view. The result presents information from Google Shopping including a list of merchants with prices, product details and reviews all in one box in the search result. Clickin [...]


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