As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users' timelines upon login, and scroll down afterwards. They can also be dismissed immediately.
The company announced the new feature in a blog post today.
"Traditionally, you could target with a set of keywords and restrict to geographies," Kevin Weil, the product lead for Twitter's monetization products, told me. "With this, you can target to your followers -- a [...]
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