Does Bing Have What It Takes To Flaunt Video Search Results?
Nov 5, 2009 at 6:00am ET by Eric Papczun
Now that Bing is officially a major player, it's time to ask some important questions. Are Bing video search results delivering a winning performance? Does Bing match searcher queries with relevant results? For advertisers, what is needed from an optimization standpoint to make your video standout among a search crowd?
Let’s use the popular music group “Black Eyed Peas” as an example. After conducting a series of different searches with the band name being the basis of the query I observed the following:
Query 1: black eyed peas. Images of the band were among the top positions, whi [...]
Filed in: Microsoft: Bing SEO, Video Search
Online Music Videos Make A Comeback
Oct 8, 2009 at 6:00am ET by Eric Papczun
I want my, I want my, I want my OMV (Online Music Video)... Yes, that’s right! Popular music videos are about to make a comeback, not on the original music TV station per se, but on the most popular online video web site, YouTube. With just a quick query search and a click of the mouse, you will have the opportunity to view and listen to musical legends such as The Eagles or ever-evolving artists such as Coldplay and Madonna.
As of September 29, 2009, Warner Music Group announced that they struck a deal with YouTube to ultimately bring its artists back to YouTube’s massive online video [...]
Filed in: Video Search
Online Video Must Differentiate From Television
Sep 17, 2009 at 6:00am ET by Stephen Baker
eMarketer recently published an article titled The Online Video Advertising Picture Clears Up which forecasts that online video advertising will represent 4.3% of online spend and 1.6% of television advertising spend this year, growing to 11% and 5.5% respectively by 2013. While these figures seem small, to achieve them requires 30% to 40% annual growth, which will be challenging given the current advertising climate.
An interesting statistic in favor of online video is the advertising spend per hour of video watched: for 2009, eMarketer forecasts this as $0.17 for online vs. $0.13 for TV [...]
Filed in: Video Search
HTML 5: A Dream Come True For Video SEM
Sep 10, 2009 at 6:00am ET by Eric Papczun
Imagine if you could click on a video and instantly watch it play without clicking through the annoying pop-ups that require you to download the latest plug-in, such as Adobe Flash. Even better, what if you could watch this instantaneous video in the palm of your hand without any unforeseen complications? This sounds like a dream come true not only for the user but also for savvy advertisers who are continually trying to entice their target audience.
Fortunately, it’s not a dream: it’s HTML 5. HTML 5 is the proposed next iteration of the prevailing language of web sites. Modern browsers [...]
Filed in: Video Search
Will The TVAnywhere Initiative Miss The Point?
Aug 21, 2009 at 3:56pm ET by Tom Wilde
The cable industry’s “TV Anywhere” strategy is much in the news this month, as a response to the rapid adoption by consumers of sites and applications such as Hulu and Boxee. The cable industry is loath to make the mistake the record companies did, which was to misinterpret consumer downloading of music as a desire to steal content instead of simply a desire to have a more useful form factor for their music. Indeed, iTunes emphatically showed the market that consumers are quite willing to pay to have their music, whether in the form of the billions of dollars in hardware they purchase an [...]
Filed in: Video Search
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