Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results.

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5 Legal Tips For Video Search Marketing

Mar 3, 2011 at 11:50am ET by Grant Crowell

Video search marketing has exploded in the past few years. The problem is that most marketers today, especially those in small-to-medium businesses, have no idea what the legal issues with online video are. As a video search marketing professional and legal analyst of new media, I’ve put together this introductory guide for marketers on understanding the most important legal issues with video in search marketing, the serious consequences of not following the law; and tips for how to protect your own video assets and your business. Biggest Legal Issues Today With Online Video I recently [...]

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The New Frontier Of Mobile Optimized Video, Part 2

Jan 20, 2011 at 1:32pm ET by Eric Papczun

In my last column, I addressed the frontlines of mobile video optimization and also discussed the transformation of online video placement as a shift from containers to conduits. Now, I want to turn attention to mobile video SEO and ways you can strategically leverage your parent site for your mobile site. Implementing Mobile Video SEO Optimizing for mobile video requires not only encoding your video correctly on mobile pages, but also using traditional SEO best practices for video. As mentioned in my previous post, encoding should ideally be done with H.264 — though WebM and Theora are al [...]

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Mobile’s New Frontier: Optimized Video

Dec 16, 2010 at 6:00am ET by Eric Papczun

The mobile market continues to grow as we head into 2011. Specifically, the smartphone market has seen an enormously robust 96% growth rate from Q3 2009 to Q3 2010. According to the October 2010 market data from Nielsen, Apple’s iOS (27.9%) and Google’s Android (27.9%) platforms command the largest share of high-end, media-capable smartphones. While operating system version weren’t accounted for, it can be assumed these numbers represent a majority of the most recent firmware iterations for each respective platform, which support the latest web technologies. And considering the data supp [...]

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How Old Spice Found The Sweet Smell Of Viral Video Success

Nov 4, 2010 at 6:00am ET by Eric Papczun

In a recent session at SMX East, I discussed "The Five M's: A roadmap for creating and executing winning YouTube campaigns." The session dissected multiple layers of genius at work in the Old Spice campaign created and executed by Wieden+Kennedy. So let’s dive in and consider the Five M's that will keep your YouTube campaigns smelling great. 1. Move No. You don’t need to “move” from a shower, to a boat, to a horse in one continuous shot. You do, however, need to move your audience emotionally. Start with a clear vision of how you want people to react to your video or interact wit [...]

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Revisiting The Basics Of Video SEO

Aug 12, 2010 at 6:00am ET by Eric Papczun

According to web metrics company comScore, 183 million U.S. internet users watched online video during the month of May, watching nearly 34 billion videos. Marketers hoping their video assets fall into that 34 billion can improve their odds by revisiting and updating their strategies to improve search visibility. Many marketers post their branded videos to the video sharing site YouTube, sometimes using a branded channel page to host commercials or promotions for their brand, which may also be found on the marketer’s own domain. This represents just one of the many opportunities for marketer [...]

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