During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But can hungry Olympic video fans find their way to this mass of popular NBC content? Like the number of gold medals Michael Phelps will win, this remains to be seen.
According to the New York Times, NBC expects to generate $1 billion in ad revenue from their exclusive rights to t [...]
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