Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week

Jul 27, 2009 at 10:14am ET by Greg Sterling

A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are: Google: .97 percent Yahoo: 1.24 percent Bing: 1.5 percent Bing appears has made some [...]

Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads

Is Yahoo Trying To Sell Small Biz & HotJobs?

Jul 22, 2009 at 12:42pm ET by Greg Sterling

Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T's yellow pages sales force and the company's newspaper consortium partners Yahoo effectively had "13,000 sales reps" in local markets around the US. Here's the relevant verbatim Bartz quote from the earnings call transcript: We also know that local relevance of both content an [...]

Filed in: Top News, Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General, Yahoo: Other, Yahoo: Partnerships, Yahoo: Publisher Network

Yahoo Debuts SMB DIY Display Ad Builder

Jun 22, 2009 at 11:57am ET by Greg Sterling

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]

Filed in: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads

Yahoo Helping Newspapers Sell More Ads Online

May 22, 2009 at 2:03pm ET by Matt McGee

Here's a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo's ad targeting technology to increase online-only ad sales. The consortium has sold an estimated $50 million in Yahoo inventory so far, with about 150 papers using the platform and 350 more on the way. But what's most impressive is some of the individual reports from happy newspaper people: Scripps newspapers report a 30% jump in online [...]

Filed in: Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: Partnerships

Yahoo Q1 Revenues Down, Bartz Says “Search Critical To Yahoo’s Business”

Apr 21, 2009 at 6:02pm ET by Greg Sterling

As expected, Yahoo earnings were down, about 13 percent YoY. According to the earnings press release: Yahoo! Inc. today reported revenues of $1,580 million for the quarter ended March 31, 2009, a decrease of 13 percent from the first quarter of 2008.  Excluding the impact of currency rate fluctuations, revenues for the first quarter of 2009 would have declined 8 percent from the first quarter of 2008.  The Company’s non-GAAP operating cash flow for the first quarter of 2009 of $409 million exceeded the midpoint of the outlook range provided by the Company last quarter. Query volume was [...]

Filed in: Top News, Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General, Yahoo: Outside US, Yahoo: Search Ads

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