Yahoo Sells “Non-Core” Asset HotJobs For $225 Million
Feb 4, 2010 at 9:06am ET by Greg Sterling
The HotJobs for sale rumor has been around for some time. Yesterday a deal with Monster was finally announced. It is being widely hailed as a smart move by Yahoo to gain cash and divest itself of another "non-core asset." Except for payment and other terms the deal is conceptually analogous to what Yahoo is doing with PriceGrabber in shopping and with Microsoft in search: outsourcing content or fulfillment.
Yahoo will continue to have a career site (at least for the next three years) but it will be powered and populated by Monster:
Monster and Yahoo! have also entered into a three year [...]
Filed in: Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General, Yahoo: Partnerships
With Mobile Ad Networks Being Snapped Up By Google And Apple Will Yahoo Or Microsoft Be The Next To Buy?
Jan 5, 2010 at 12:46am ET by Greg Sterling
In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who'd simply not paid attention before: "Hey, maybe this thing IS for real."
Now Apple is reportedly buying another tier one mobile ad network, Quattro Wireless, for $275 million. That immediately raises the question: What will Yahoo and Microsoft Do?
Yahoo already is a top mobile ad network and so is Microsoft -- in both traffic and estimated revenues. Both rank in the top five in terms [...]
Filed in: Google: Acquisitions, Microsoft: Marketing, Microsoft: Partnerships, Search Engines: Mobile Search Engines, Top News, Yahoo: Display Ads, Yahoo: Mobile & Go
Yahoo Introduces “Ad Interest Manager”: Allows Opt-In And Out Of Behavioral Targeting
Dec 7, 2009 at 9:00am ET by Greg Sterling
Yahoo has introduced what it's calling "Ad Interest Manager." It's a new kind of privacy and advertising dashboard for consumers where they can opt-out of behavioral targeting or, alternatively, indicate to Yahoo what they're most interested in. Here are the features according to the press release out this morning:
Yahoo!'s new Ad Interest Manager tool:
Provides a central point where Yahoo! visitors can assert even greater control over their online experience.
Gives visitors an unparalleled view into the information used to deliver interest-based advertising.
Shows the visitor bot [...]
Filed in: Legal: Privacy, Yahoo: Display Ads
Yahoo Launches Mobile Site En Español
Nov 12, 2009 at 11:29am ET by Greg Sterling
Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is "outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones."
Here's the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version:
Here's the PC version; note the tile ad en Espanol:
The ad below from the Spanish mobile si [...]
Filed in: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go
Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week
Jul 27, 2009 at 10:14am ET by Greg Sterling
A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are:
Google: .97 percent
Yahoo: 1.24 percent
Bing: 1.5 percent
Bing appears has made some [...]
Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads
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