What Do Y!ou Think Of Yahoo’s New Branding Campaign?
Sep 22, 2009 at 1:46pm ET by Greg Sterling
I wasn't in the room but I watched a webcast of Yahoo CMO Elisa Steele's keynote at the IAB Mixx conference this morning from New York. She introduced the new Yahoo Search but spent more time on the new $100 million (or so) ad campaign: "It's Y!ou." Danny live blogged the It's Y!ou talk by Yahoo CEO Carol Bartz, which also addressed a wide range of other issues.
On the whole I'd have to say the earlier Steele speech was unimpressive and too familiar sounding. Maybe it's because they've been previewing the messaging informally for some time. And maybe because the themes and creative of the n [...]
Filed in: Yahoo: General, Yahoo: Marketing, Yahoo: Other
Yahoo’s New Ad Campaign: It’s You!
Sep 21, 2009 at 8:33am ET by Greg Sterling
The Wall Street Journal is reporting that the new consumer-facing Yahoo branding campaign is starting to appear in New York, with a personalization theme: It's You!. According to the article:
Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort.
The Internet company’s new tagline, according to one of those people: “It’s You!”
The Y in the “You” is the Y from “Yahoo,” and the famous Yahoo exclamation point will pop up too, this person said . . . The global campaign [...]
Filed in: Yahoo: Business Issues, Yahoo: General, Yahoo: Other
Yahoo Meme Coming Soon … In English
Sep 1, 2009 at 8:12pm ET by Matt McGee
Yahoo appears to be readying an English-language version of its Yahoo Meme microblogging platform. When visiting meme.yahoo.com from my U.S. location, I'm redirected to an English-language version of the service. There are two versions of this home page: one specifically mentions that the service is coming soon, and both include an email form that appears to allow you to request an invite.
A Portuguese version of Yahoo Meme was launched earlier this year, and Yahoo followed that up with a Spanish version last month (see Yahoo's Social Plan: Twitter, Twitter, & More Twitter?). The bottom [...]
Filed in: Yahoo: Other
Is Yahoo Trying To Sell Small Biz & HotJobs?
Jul 22, 2009 at 12:42pm ET by Greg Sterling
Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T's yellow pages sales force and the company's newspaper consortium partners Yahoo effectively had "13,000 sales reps" in local markets around the US.
Here's the relevant verbatim Bartz quote from the earnings call transcript:
We also know that local relevance of both content an [...]
Filed in: Top News, Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General, Yahoo: Other, Yahoo: Partnerships, Yahoo: Publisher Network
Yahoo Expands BOSS Developer Tools
Apr 9, 2009 at 12:00pm ET by Matt McGee
Yahoo has added a few new tools to its BOSS platform that the company says will give developers more insight to their search results and help build unique search experiences.
The new tools include:
Integration with Delicious content - end-users can get Delicious saves, top tags, and count information within their search results
Advanced language capabilities - developers can now filter specific language results for a given market. BOSS now supports Czech, Hungarian, and traditional Chinese
New sorting functionality - BOSS News service can now sort by date and/or a specified time rang [...]
Filed in: Yahoo: APIs, Yahoo: Other
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