Is Yahoo Trying To Sell Small Biz & HotJobs?
Jul 22, 2009 at 12:42pm ET by Greg Sterling
Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T's yellow pages sales force and the company's newspaper consortium partners Yahoo effectively had "13,000 sales reps" in local markets around the US.
Here's the relevant verbatim Bartz quote from the earnings call transcript:
We also know that local relevance of both content an [...]
Filed in: Top News, Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General, Yahoo: Other, Yahoo: Partnerships, Yahoo: Publisher Network
Yahoo Debuts SMB DIY Display Ad Builder
Jun 22, 2009 at 11:57am ET by Greg Sterling
After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange.
The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]
Filed in: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads
Yahoo Shuts Down Publisher Network RSS Ads
Feb 2, 2009 at 1:54pm ET by Barry Schwartz
The next Yahoo program to be discontinued are the Yahoo Publisher Network RSS ads. Here is an email I just received from Yahoo:
We wanted to let you know that we are closing our Ads in RSS program effective February 2, 2009. We have ended this beta program to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match. We recommend that you remove current Content Match tags from your RSS pages.
Please be assured that we continue to invest in both our Sponsored Search and Content Match products and are excited about many upcoming [...]
Filed in: Yahoo: Publisher Network
Yahoo Shuts Down Content Match In UK
Jan 14, 2009 at 11:21am ET by Barry Schwartz
The PPC Hero blog said they received an email from Yahoo that they are shutting down Yahoo's contextual network ads in the United Kingdom. This product is named Content Match, which allows Yahoo Publisher Network publishers to display Yahoo ads on their sites. Yahoo matches the advertiser's ads by the contextual relevancy of the page's content to the keywords the advertisers purchased.
In the email sent to PPC Hero, they said they will close it down officially by March 31st, the same date they are officially closing the Adobe PDF ads. Currently, the UK version of the Content Match produc [...]
Filed in: Yahoo: Publisher Network, Yahoo: Search Ads
Adobe & Yahoo Discontinue PDF Contextual Ad Program
Jan 14, 2009 at 9:32am ET by Barry Schwartz
Amit Agarwal reports that Yahoo and Adobe have decided to discontinue the Ads for PDF product they launched in November 2007.
An email sent to current participants of the program blamed the economic conditions for the failure of the program. The email said the program was discontinued due to "reassessment of priorities in the current economic environment." If you currently have ads in PDFs, the ads will continue to run through March 31st, and then stop working beyond that point.
Jennifer Slegg also comments on the failure of this product. [...]
Filed in: Yahoo: Publisher Network
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