In a sign of continued trimming at Yahoo, the company has announced that it's closing the Yahoo Publisher Network (YPN) -- Yahoo's counterpart to Google's Adsense -- as of April 30. YPN was launched about five years ago, but never formally advanced beyond the "beta" label. A Yahoo spokesperson gave us this statement confirming YPN's closure: Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher [...]

Related Topics: Top News | Yahoo: Business Issues | Yahoo: Publisher Network

Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T's yellow pages sales force and the company's newspaper consortium partners Yahoo effectively had "13,000 sales reps" in local markets around the US. Here's the relevant verbatim Bartz quote from the earnings call transcript: We also know that local relevance of both content an [...]

Related Topics: Top News | Yahoo: Business Issues | Yahoo: Display Ads | Yahoo: General | Yahoo: Other | Yahoo: Partnerships | Yahoo: Publisher Network

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]

Related Topics: Yahoo: Display Ads | Yahoo: Partnerships | Yahoo: Publisher Network | Yahoo: Search Ads

The next Yahoo program to be discontinued are the Yahoo Publisher Network RSS ads. Here is an email I just received from Yahoo: We wanted to let you know that we are closing our Ads in RSS program effective February 2, 2009. We have ended this beta program to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match. We recommend that you remove current Content Match tags from your RSS pages. Please be assured that we continue to invest in both our Sponsored Search and Content Match products and are excited about many upcoming [...]

Related Topics: Yahoo: Publisher Network

The PPC Hero blog said they received an email from Yahoo that they are shutting down Yahoo's contextual network ads in the United Kingdom. This product is named Content Match, which allows Yahoo Publisher Network publishers to display Yahoo ads on their sites. Yahoo matches the advertiser's ads by the contextual relevancy of the page's content to the keywords the advertisers purchased. In the email sent to PPC Hero, they said they will close it down officially by March 31st, the same date they are officially closing the Adobe PDF ads. Currently, the UK version of the Content Match produc [...]

Related Topics: Yahoo: Publisher Network | Yahoo: Search Ads