Yahoo Debuts SMB DIY Display Ad Builder

Jun 22, 2009 at 11:57am ET by Greg Sterling

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]

Filed in: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads

Yahoo Shuts Down Publisher Network RSS Ads

Feb 2, 2009 at 1:54pm ET by Barry Schwartz

The next Yahoo program to be discontinued are the Yahoo Publisher Network RSS ads. Here is an email I just received from Yahoo: We wanted to let you know that we are closing our Ads in RSS program effective February 2, 2009. We have ended this beta program to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match. We recommend that you remove current Content Match tags from your RSS pages. Please be assured that we continue to invest in both our Sponsored Search and Content Match products and are excited about many upcoming [...]

Filed in: Yahoo: Publisher Network

Yahoo Shuts Down Content Match In UK

Jan 14, 2009 at 11:21am ET by Barry Schwartz

The PPC Hero blog said they received an email from Yahoo that they are shutting down Yahoo's contextual network ads in the United Kingdom. This product is named Content Match, which allows Yahoo Publisher Network publishers to display Yahoo ads on their sites. Yahoo matches the advertiser's ads by the contextual relevancy of the page's content to the keywords the advertisers purchased. In the email sent to PPC Hero, they said they will close it down officially by March 31st, the same date they are officially closing the Adobe PDF ads. Currently, the UK version of the Content Match produc [...]

Filed in: Yahoo: Publisher Network, Yahoo: Search Ads

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