Yahoo Debuts SMB DIY Display Ad Builder

Jun 22, 2009 at 11:57am ET by Greg Sterling

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]

Filed in: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads

Yahoo Testing Favicons In Search Ads

May 7, 2009 at 1:16pm ET by Barry Schwartz

The Yahoo Search Blog announced they are now testing favorite icons (favicons) in the search ads. For example, a search for expedia may return an ad that shows Expedia.com's favicon. Here is a picture: Why is Yahoo testing this? Yahoo said: Well, it’s just one more way for users to know they’re really looking at your site, which will improve the search experience. And if they know you’re really what they searched for, they may click on you more frequently, helping your click-through rate and improving your quality score. If you do not want your ads to show the favicon, j [...]

Filed in: Yahoo: Search Ads

Yahoo Q1 Revenues Down, Bartz Says “Search Critical To Yahoo’s Business”

Apr 21, 2009 at 6:02pm ET by Greg Sterling

As expected, Yahoo earnings were down, about 13 percent YoY. According to the earnings press release: Yahoo! Inc. today reported revenues of $1,580 million for the quarter ended March 31, 2009, a decrease of 13 percent from the first quarter of 2008.  Excluding the impact of currency rate fluctuations, revenues for the first quarter of 2009 would have declined 8 percent from the first quarter of 2008.  The Company’s non-GAAP operating cash flow for the first quarter of 2009 of $409 million exceeded the midpoint of the outlook range provided by the Company last quarter. Query volume was [...]

Filed in: Top News, Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General, Yahoo: Outside US, Yahoo: Search Ads

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