A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

visa-tumblr-featured YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the Yahoo Bing Network. Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Face [...]

Bing: We Added A Border To Our Ads To Make Them More Visible

In response to our post yesterday about the often-invisible background shading on ads in the search engine results, Derrick Connel, Corporate Vice President of Bing Program Management at Microsoft, followed up with Danny Sullivan on Facebook to say: As a small comment on Bing -- the ads have 2 design elements for mainline ads. We have the background shading and a line on the right. We added the line as a design element to help users understand where mainline ads starts and ends. Your point about background shading varying by screen is right. Given background colors show up differently on vari [...]

The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs

google-bing-yahoo-ad-colors-featured A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors -- a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on both the test and control are. So, I decided to take a look at how Yahoo, Bing and Google are using background colors in the search results. The screen you're using can make a big difference in what you see. For example, looking at Yahoo results [...]

Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]

paid-search-ppc-click-mouse eMarketer has issued a major revision to its predictions for Microsoft's U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based on eMarketer's assessment of Microsoft's likely traffic acquisition costs (TAC), which appear to be substantially higher than previously estimated. The new revenue projections slice Microsoft's U.S. market share in half, from 9.3% to just 4.6%, due to th [...]

Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”

bing-yahoo-logos Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of  "state of the state" meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the partnership is making progress. In his post, Pann writes, We are pleased with our partnership with Yahoo! and very encouraged by the momentum we are seeing in terms of revenue per thousand searches (RPM), ad relevance and the growth trajector [...]

Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

yahoo logo Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with Yahoo! includes; off--network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization sol [...]

Yahoo Intros Cost-Per-Lead Search Ads, First New Format Under Marissa Mayer

yahoo-search-marissa-mayer-featured Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site's listing within the organic search results. It also allows Yahoo a new way to earn off search separately from its deal with Microsoft, which has proven disappointing for the company. The new ad format, which can collect information like demographics, email addresses or phone numbers, is called Cost Per Lead for Search. It's clearly marked as "Ad from" with the advertiser's name following. Advertisers can choose a headline, logo and up to six individual fields for us [...]

Paid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops

paid-search-ppc-featured In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency's State of Paid Search report for the third quarter. Here's a look at click share over time: [caption id="attachment_138339" align="aligncenter" width="497"] Data and Image via The Search Agency[/caption] As you can see, YBN's share has consistently grown, while Google's has dropped. But the chart doesn't reflect th [...]

Search Alliance: AdCenter Migration Complete In UK, Ireland And France

adcenter logo Microsoft and Yahoo -- the Search Alliance -- have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February. Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant soft [...]

Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France

microsoft-yahoo-logos Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft's adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo's platform in those countries will need to migrate to adCenter because Yahoo Search Marketing accounts will shift to read-only status. But, in a blog post today about the pending change, Microsoft suggests monitoring both accounts during the transition: As Yahoo! ad serving moves to adCenter, and your clicks and im [...]

Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality

0143.NewBehavior Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS, mentioned by both Portent and Rimm-Kaufman Group, appears to be Microsoft's answer to Google's sitelinks extensions and product listing ads. It came out of pilot in October and is currently being offered to premium advertisers for their brand and navigational terms. RAIS offers five different [...]

Microsoft adCenter Launches Location Extensions In Ads

Microsoft has announced the launch of Location Extensions in adCenter, after mentioning plans for this, among other new features, nearly a year ago. The Location Extensions allow local business advertisers on Bing and Yahoo! search results to display their addresses and phone numbers within the ads, similar to the Location Extensions in Google AdWords. The interface for adding location extension information is pretty straightforward: The Location Extensions are clearly part of the adCenter team's intention to achieve feature parity with Google AdWords soon, as Eric Enge mentioned las [...]

Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

bing-germany-featured Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]

Search Alliance Begins First AdCenter Testing In Europe

bing-yahoo-featured Microsoft adCenter ads are soon coming to Yahoo pages in France, Ireland and the United Kingdom, Microsoft announced today. The first testing for the roll-out will commence mid-January and may involve up to 10% of Yahoo's traffic in these geographies. Microsoft suggests advertisers closely monitor campaigns and be prepared to increase budgets if they're more than 80% depleted. Testing and adjustments will continue until the companies are ready for a full roll-out, which is expected to be in the second quarter. North American advertisers and publishers were transitioned to adCenter in 201 [...]

Yahoo & Microsoft Proceeds With Search Ad Transition In 2012

Microsoft announced they are now ready to move forward with transitioning over the search ad technology from Yahoo to Microsoft in the European regions. Microsoft said, the "European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012." Yahoo and Microsoft have already transitioned the search ad technology in the U.S. and Canada, as well as some other regions. But the transition scheduled slowed as revenue figures did not meet estimates and advertiser expectations were poor. Yahoo and Microsoft has completed the organic transition less than a [...]

After Weak Q2 Time May Be Running Out For Yahoo’s Bartz

Screen shot 2011-07-20 at 7.56.23 AM She was supposed to help turn around the company, but Yahoo's CEO Carol Bartz may soon be the one in turnaround because of another mixed or mediocre quarter. The search alliance and revenue share with Microsoft was partly blamed for Q2 revenues being down compared the same period last year: Revenue excluding traffic acquisition costs ("revenue ex-TAC") was $1,076 million for the second quarter of 2011, a 5 percent decrease from the second quarter of 2010, primarily due to the revenue share related to the Search Agreement with Microsoft . . . GAAP revenue was $1,229 million for the second quar [...]

Yahoo! Shutters Search Marketing Blog

In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the month. Traffic will be redirected to the company's Advertising Blog. The move is another small step away from search for Yahoo, begun in earnest when the company announced its alliance with Microsoft in July of 2009. (Danny Sullivan even wrote a eulogy for Yahoo search at that time.) Though Yahoo's sales team still handles premium search marketers -- likely many who are also customers of its display business -- Microsoft now owns the interfa [...]

Yahoo Q1 2011 Mixed: Display Up, Search Down, Revenues $1.06 Billion

yahoo-y-logo-featured Yahoo reported Q1 revenues of $1,064 million, which represented a 6 percent decline vs. a year ago. The company essentially blamed the search deal with Microsoft for the decline: [The decline was] primarily due to the required change in revenue presentation related to the Search Agreement and the associated revenue share with Microsoft. For transitioned markets (U.S. and Canada), Yahoo! now reports revenue associated with the Search Agreement on a net (after TAC) basis rather than a gross basis. Excluding the impact of these two items and the impact of the divestitures of Zimbra and HotJobs, [...]

Yahoo Reveals Secrets Of “Search Direct” Alogrithm

I had about 20 minutes with Yahoo's Shashi Seth after the press conference to discuss a range of things related to the Search Direct announcement. First, he confirmed that Search Direct entirely replaces Yahoo's Search Assist. Indeed one way to look at it is as Search Assist Plus. The Answer Is Out There Seth said to me that for about 50 percent of the top queries on the web there is a "definite answer" and that Yahoo will strive to provide that within Search Direct. In other contexts it will provide a range of choices to users. Seth predicted  that "in a couple of years we may walk comp [...]

Yahoo Search Direct Takes On Google Instant By Providing Answers In The Search Box

yahoo-search-featured Yahoo CTO Blake Irving introduced Yahoo's challenge to Google Instant, "Search Direct," at a press event today at the offices of Yahoo's PR agency. (See Danny's head to head comparison of Yahoo and Google Instant.) Before diving into the news, Irving first reviewed Yahoo's strategy (presented as a periodic table). Yahoo Instant Search Take Two Irving then moved on to the main event: Search Direct. The simple way to describe it is as Yahoo's version of Google's Instant Search but with richer content. It's intended to apply to both the PC and mobile experiences (including tablets). Irvi [...]

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