Yahoo Supports Even More Structured Data In SearchMonkey

Jun 18, 2009 at 12:36pm ET by Vanessa Fox

Yahoo started the push to structure the web when it launched SearchMonkey. With SearchMonkey, a web developer could add semantic markup to a page and then build an enhanced listing for Yahoo search results.  Not long after, they made things even easier by using this data to enhance listings even without a SearchMonkey application. Google jumped on the structured data bandwagon as well, picking up things like reviews information to provide additional information in search results. Microsoft Bing's new document for webmasters also encourages the use of structured data, although it's not clear w [...]

Filed in: Yahoo: Search Monkey

Yahoo! Announces Common Tag: Like The Meta Keywords Tag, But Even Better

Jun 15, 2009 at 3:19pm ET by Vanessa Fox

Yahoo! recently announced their role in creating and supporting Common Tag, a new semantic tagging format. Yahoo! says that Common Tag makes "web content more discoverable" and enables the community to "create more useful applications for aggregating, searching, and browsing the web." Their blog post mentions that they want to accelerate the structuring of the web, which aligns with their SearchMonkey launch last year, which they said was, in part, an attempt to encourage the use of structured data on the web. This brings to mind a few questions. Why did the web need a new semantic stand [...]

Filed in: Features: Analysis, Search Features: Tagging, Top News, Yahoo: Search Monkey

Yahoo: We’re Moving From Web Of Pages To Web Of Objects

May 19, 2009 at 4:36pm ET by Greg Sterling

Yahoo held a search event today in San Francisco at which the company connected the dots among a number of search initiatives that it has rolled out over the past couple of years: Search Assist, BOSS, Search Monkey, Search Pad and oneSearch. There was no announcement but a provocative reframing of all these efforts. The big idea (now familiar) is moving beyond "10 blue links" (popularized as a criticism of search by former Ask CEO Jim Lanzone) to a "web of objects." The "web of objects" presented by Yahoo is a better representation of the "real world" in search results. In other words: more [...]

Filed in: Features: Analysis, Top News, Yahoo: Search, Yahoo: Search Monkey

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