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Yahoo! 2012: Top Sports Related Searches

Dec 3, 2012 at 1:43am ET by Elisabeth Osmeloski

The London Olympics were the #7 most popular search on Yahoo! overall in 2012, Even Mckayla Maroney has to be impressed with that. Searchers were flipping and flying as high as Gabby Douglas for any official games coverage on Yahoo in 2012. Top Searches for 2012 Olympians On Yahoo! maria sharapova lolo jones serena williams hope solo mckayla maroney caroline wozniacki leryn franco michael phelps misty may‐treanor aly raisman Standout Sports Searches On Yahoo! In 2012: olympics opening ceremony kim mulkey makes NCAA history australian open ekaterina mak [...]

Related Topics: Channel: Consumer | Search & Society: General | Yahoo

Yahoo! 2012: Top Celebrity Related Searches

Dec 3, 2012 at 1:33am ET by Elisabeth Osmeloski

For 2012, Kim Kardashian might have been the overall top searched for celebrity, but there were many people to watch and track through various forms of media and paparazzi. Top Searched Celebrity Couples Who Broke Up In 2012 Justin Bieber and Selena Gomez Kristen Stewart and Robert Pattinson Katie Holmes and Tom Cruise Jennifer Lopez and Marc Anthony Scarlett Johansson and Nate Naylor Heidi Klum and Seal Johnny Depp and Vanessa Paradis Chad Johnson and Evelyn Lozada John Cena and Elizabeth Huberdeau Vera Wang and Arthur Becker Top Searched Reality TV Stars On Yaho [...]

Related Topics: Channel: Consumer | Search & Society: General | Yahoo

2012 Yahoo! Year In Review: Over 500 Top Searches In 50+ Categories

Dec 3, 2012 at 1:25am ET by Elisabeth Osmeloski

Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches in over 50 categories, giving us a mega list of the most common queries and questions asked by Yahoo! searchers over the last year. Vera Chan,Yahoo! senior editor and Web trend analyst, has possibly the 2nd best job at Yahoo! next to Marissa Mayer, as she has been in [...]

A Yahoo-Facebook Search Partnership? Reality Check Time!

Nov 19, 2012 at 12:06am ET by Danny Sullivan

The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you're banking on that potential alliance taking out Google, much less Bing, let me offer up a reality check. Report: Yahoo & Facebook Talking Search Let's start with the current news that has various tech blogs lighting up over the possibilities. The Telegraph, citing anonymous sources, reports that Yahoo CEO Marissa May [...]

Getting The US Election Results From Google, Bing & Yahoo

Nov 6, 2012 at 6:59pm ET by Danny Sullivan

Who's winning in today's US presidential election between Barack Obama and Mitt Romney? Who's ahead for the many House of Representatives and US Senate seats that are up for grabs? Who won in the many state and local elections happening? The major search engines of Google, Bing and Yahoo have you covered with answers. Bing At Bing, a search for "election results" will bring up a small box with the latest in the presidential race: Clicking on the main "Presidential election results" link or the smaller "Election Map" or "State Races" links below the latest count takes you to the Bi [...]

Yahoo Bringing Election Results To Search Results

Nov 5, 2012 at 5:27pm ET by Matt McGee

Tuesday is election day in the U.S. and, by almost all accounts, the presidential race between President Barack Obama and Governor Mitt Romney will be tight. No doubt many other races across the country will be equally close, and Yahoo will let searchers track results right in its search results pages. Some of Yahoo's "direct display" results (Yahoo has previously called these "shortcuts," as I recall) are already in place. You can see, for example, some current polling data on searches like [swing state polls] and [2012 presidential polls]. As you'd expect, searches related to the p [...]

Related Topics: Channel: Consumer | Top News | Yahoo: Search | Yahoo: Shortcuts

Paid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops

Oct 31, 2012 at 4:08pm ET by Pamela Parker

In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency's State of Paid Search report for the third quarter. Here's a look at click share over time: [caption id="attachment_138339" align="aligncenter" width="497"] Data and Image via The Search Agency[/caption] As you can see, YBN's share has consistently grown, while Google's has dropped. But the chart doesn't reflect th [...]

Mayer: Yahoo Not Planning To Invest In Local Search Right Now

Oct 22, 2012 at 8:01pm ET by Matt McGee

Search is a "core priority" at Yahoo, but the company isn't planning any significant investments in local search in the near future. That's some of what new CEO Marissa Mayer revealed today in her first earnings call since she joined the company this summer. Mayer spoke several times about Yahoo and search in general, saying it's one of the "core daily habits" of Yahoo users -- a fact that makes search one of her core priorities as CEO. But that future focus on search won't apparently include Yahoo's local search products. Why? Because local search is, proverbially speaking, a tough n [...]

Related Topics: Channel: Local | Top News | Yahoo: Maps & Local | Yahoo: Search

September Search Share: Yahoo Continues Downward Slide

Oct 10, 2012 at 10:19pm ET by Greg Sterling

We're getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline -- to its lowest market share in memory. And now, behold the September comScore numbers: Google: 66.7 percent (66.4 percent in August) Bing: 15.9 percent (15.9 percent in August) Yahoo: 12.2 percent (12.8 percent in August) Ask: 3.5 percent (3.2 percent in August) AOL: 1.8 percent (1.7 [...]

Yahoo BOSS Expands To Offer Geolocation Data

Oct 1, 2012 at 4:45pm ET by Vanessa Fox

Yahoo's Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo's Search API, available for a fee based on usage. From the blog post, it sounds like Yahoo is closing down Placefinder and Placespotter as standalone, free services, and is incorporating them into the paid structure of BOSS. Placefinder provides geocoding and reverse geocoding, which enables developers to convert an address to its latitude/longitude or vise versa. Placespotter provides related location information Yahoo BOS [...]

Related Topics: Channel: Local | Yahoo: APIs | Yahoo: Maps & Local | Yahoo: Search

US Senate Committee Asks Google, Yahoo & Bing To Fight Bait-And-Switch Moving Scams

Sep 26, 2012 at 12:00am ET by Danny Sullivan

The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using "bait-and-switch" tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee investigation found that consumers are doing searches for topics relating to moving services and encountering companies with names that seem similar to large, reputable brands. Consumers pay what they believe to be a moving deposit but [...]

Eric Schmidt Floats Idea Of A Yahoo-Google Search Partnership

Sep 25, 2012 at 3:12pm ET by Matt McGee

Apple, Google and mapping apps weren't the only thing that Eric Schmidt spoke about today in Tokyo. Forbes is reporting that Schmidt also floated the idea of a Google-Yahoo search partnership. Dow Jones reporter Kenneth Maxwell was at the event, and shared this statement with Forbes: Yes, I can confirm, Eric Schmidt definitely said they'd be interested in working with Yahoo US. He also said nothing doing for the time being, but they would be interested. It was also mentioned to him that there is new management at Yahoo US with a Google connection. But he played it pretty straight…. He al [...]

Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says

Sep 6, 2012 at 3:31pm ET by Matt McGee

Yahoo's slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results. That's according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools. In a blog post today, Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers -- beating out Yahoo organic search, which fell to fifth. Overall, Google search was the top traffic source, followed by direct traffic and then Facebook in third. (See far right column below.) Pinterest als [...]

Related Topics: Channel: Strategy | Stats: Popularity | Top News | Yahoo: Search

Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser

Aug 28, 2012 at 2:45pm ET by Greg Sterling

Internet Explorer (IE) is the browser where the most "non-Google" searches happen, according to data from ad network Chitika. The company analyzed "hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network" earlier this month. Chitika was seeking to determine search engine usage on each browser. Overall Chitika found that Google generated 74.7 percent of search traffic across all five browsers examined. Yahoo was second with 12.3 percent and Bing third with a 9.74 percent share across browsers. By comparison the most recent comScore data show Google [...]

The Difference In Keyword Research For SEO vs. PPC

Aug 28, 2012 at 11:11am ET by Jenny Halasz

Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they’re actually very different. First, think about what your goals are with each medium. What are you trying to do, and what constitutes success in that area? Next, think about how the keywords will be used. Where, when, how often? Finally, consider what your margin for erro [...]

For Olympic Medal Count Info, Yahoo Gets Gold, Google Silver & Bing Bronze

Jul 30, 2012 at 12:46am ET by Danny Sullivan

Want to know the how various countries are doing in the London 2012 Olympics? For finding out using a major search engine, I give the gold to Yahoo, with Google narrowly missing to earn silver and Bing getting bronze mainly by virtue of being third in a three contestant race. Ready, Set, Search! Checking for results today on my phone, I was pretty impressed with Google's Knowledge Graph box that came up at the top of my results, showing the medals won by various countries. Kazakhstan was ranked seventh? Cool to discover! Plus, I was able to quickly learn this was for winning gold in road c [...]

As The Yahoo-Microsoft Search Alliance Falls Short, Could A Yahoo-Google Deal Emerge?

Jul 19, 2012 at 9:00am ET by Danny Sullivan

Once again, Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. If the performance doesn't improve, Yahoo might go looking for a new partner, which could include Google. Let's explore how the deal has continued to falter, quarter-after-quarter, and how the seemingly inevitable failure might lead Yahoo back to one-time partner Google. The RPS Gap During its earnings call this week, Yahoo chief financial officer Tim Morse said there continues to be a gap between the expected revenue earned per search [...]

Ironically, Search Might Be Less A Priority At Yahoo As Google’s Marissa Mayer Takes The Helm

Jul 16, 2012 at 6:11pm ET by Danny Sullivan

Wow. Wow. Wow. That's all that keeps running through my head as I digest the news that long-time Google executive Marissa Mayer is to take over as president and CEO of Yahoo. Smart move for Mayer. Smart move for Yahoo. And as I'll explain more, perhaps a move that finally takes Yahoo out of the search game, but takes it out in a smart way. A Force To Be Reckoned With I've known Mayer since she started at Google in 1999. Until she moved off of being vice president of search in 2010, Mayer was the Google executive I had the most contact with. When we were first introduced, my reaction to Googl [...]

Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role

Jul 16, 2012 at 4:15pm ET by Matt McGee

Marissa Mayer is leaving Google today, and will take over as Yahoo's President and CEO as of tomorrow. The 37-year-old Mayer was Google's 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google's local products and services. Yahoo has struggled to find a leader in recent years, going through several CEOs including Carol Bartz, Scott Thompson and the current interim CEO, Ross Levinsohn. The news comes via CNBC's Andrew Ross Sorkin and was shared via a pair of tweets just now. BREAKING- Sorkin: Yahoo names Ma [...]

No CEO News Emerges From Yahoo Shareholder Meeting

Jul 12, 2012 at 6:50pm ET by Pamela Parker

[caption id="attachment_127578" align="alignright" width="192" caption="Is Ross Levinsohn's Yahoo's Future (Non-Interim) CEO?"][/caption] You can't blame Yahoo's board for being a little bit gun shy. After all, eight out of 11 directors are new this year -- three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit of Carol Bartz, Yahoo is under pressure to get it right this time. That's seems to be why today's shareholder meeting in Santa Clara, [...]

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