To learn more about Yahoo, also see our Search Engine Land’s Guide To Yahoo page.

Yahoo’s News Digest App Is “Summly 2.0″

Yahoo news digest In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder  Nick D’Aloisio. Summly was acquired by Yahoo in March of 2013 for an estimated $30 million. Summly itself was quickly shut down and its technology integrated into Yahoo's mobile app. But, News Digest is essentially Summly 2.0. It lives side-by-side with the existing Yahoo News. Whether and how the two will co-exist over time remains to be seen. Yahoo has made some strong and interesting choices with [...]


Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft

microsoft-yahoo-search-alliance Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter -- 31% -- came from its search deal with Microsoft, according to a Bloomberg report. That's far higher than the "more than 10%" figure Yahoo previously acknowledged, making it seem even more difficult for the company to potentially walk away from the deal. From the Bloomberg report: The company outlined the portion of revenue it gets from a search agreement with Microsoft Corp. (MSFT), following inquires stretching back several months, according to new regulatory filings [...]


Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

yahoo-featured Yahoo has assembled an impressive list of search trends for 2013, covering 38 different "Top Searched" lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends. Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and S [...]


A Round Up Of Today’s Thanksgiving Themed Search Engine Homepages & Logos

Google Thanksgiving logo 2013 While's Google's Thanksgiving Day logo may have the best music, it's not the only site to celebrate the holiday. Here's a quick round up of Thanksgiving themed homepages and logos from a few popular search engines: Bing's Homepage: Yahoo Thanksgiving Logo: Ask.com: Dogpile: Google's Homepage and Video of Its Thanksgiving Day Song: [youtube width="560" height="315"]http://www.youtube.com/watch?v=oGspoOoK69s#t=40[/youtube] [...]


Yahoo’s Most Recent Homepage Updates Roll Out In Select European Countries & South Africa

yahoo-logo-2013-clean Launched last February in the US, Yahoo has rolled out its new homepage in Germany, France, Italy, Spain, the UK, Ireland and South Africa. According to the announcement posted on Yahoo's UK blog, the new homepage will display consistently across desktop, mobile and tablet devices. Yahoo says the new homepage is both "functional and intuitive" with a real-time news feed, a "save for later" feature, and topic highlights that can be customized by the user. The site boasts a "cleaner design that's easy to navigate" with more information in less space. Here are two snapshots of Yahoo's home [...]


Yahoo Search Tests Images On Right Side Of Search Results

yahoo-logo-2013-clean Yahoo is testing a new user interface for the Yahoo Search results. Rubén reports Yahoo is showing large images on the right hand side panel of the search results for some queries. For example, here is a screen shot of a search for [windows 8] on Yahoo, showing images on the right side of the page: Rubén created a video of this in action: For more details on how to see this yourself, see the All Google Testing blog. Plus, for more tests by Yahoo, see our Yahoo User Interface section. [...]


Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]


Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

yahoo-purple-y-logo Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn't one of them -- a fact that Mayer herself admitted during today's Q3 earnings call. Yahoo's US share of the search market was just 11.3 percent in September, according to just-released comScore numbers -- that ties Yahoo's all-time low set back in July. On the conference call today, Mayer essentially stated the obvious about Yahoo's position in search: "It is true that, over the past several years, our search share has declined. In terms of the search alliance, we're trading share with Microso [...]


New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts

Disconnect Logo_Oct2013 Online security software provider Disconnect launched their latest search tool, Disconnect Search this week. According to the announcement, Disconnect Search allows users to perform private searches on sites like Google, Yahoo and Bing via their address bar or omnibox, "without having to change their behavior." Disconnect says their new tool routes search queries through the company's servers, making it appear as if the queries are, "coming from Disconnect instead of a specific user's computer." Disconnect's technology also prevents search engines from passing along keywords to the websites [...]


Yahoo Releases New Search Experience For iOS Devices

yahoo-new-logo-240px Yahoo rolled out a newly designed search experience for iOS users today. According to the company, the new design mirrors the PC search update Yahoo launched earlier this year. Now, instead of the previous Yahoo Search tabs, users on iOS mobile devices will see a navigation bar that disappears when a they begin to scroll. Yahoo says that links on the search page have been optimized so that they are easier to tap, and product images have been enlarged for easier viewing, with new sorting, filtering and viewing options to improve the shopping experience. Other updates include a justified l [...]


Surprise: Yahoo Maps Gets A Facelift, New Features

Screen Shot 2013-09-25 at 2.23.13 PM Shortly after she became Yahoo CEO, Marissa Mayer declared (disappointingly) that she wasn't going to invest in Local. It turns out that what she meant was she wasn't going to go head-to-head with Google in Maps. Her predecessor Carol Bartz had outsourced maps (to Nokia), and she wasn't prepared to make a bunch of new investments in mapping infrastructure. Today, Yahoo made something of a surprise announcement that it had refreshed Yahoo Maps and added a few new features. Those include: Pedestrian and public transit routing New and improved aerial images, real-time traffic and [...]


Yahoo Updates Answers For Social And SEO Value

yahoo-answers-questions-featured It's amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. Even in its dilapidated state, Yahoo Answers is the most successful "help engine" or Q&A site on the web (don't tell me it's Quora). Answers was the site that long ago vanquished Google's paid answers property. But the years of product and management turmoil at Yahoo caused tremendous neglect of Answe [...]


August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

google-bing-yahoo-logos Today comScore released US search market share figures for August. I'm tempted to say, "Nothing to see here folks, move on." All the numbers are basically flat compared with July. There was almost no movement across sites; everybody's in the same position as last month. A year ago Google's share of the US search market was 66.4 percent. Microsoft controlled 15.9 percent and Yahoo had a 12.8 percent share. Yahoo essentially gave up share to partner Microsoft while Google has grown its share. Overall search volume is down slightly from July. However it's up about 2 billion queries i [...]


Over 19 Billion Searches In July, Google And Bing Both Up

google-bing-yahoo-logos Earlier today, comScore released July 2013 US search market share data. The figures reflect modest growth for Google, stasis for Bing and contraction for everyone else. Google bumped up slightly from last month to 67 percent market share, while Bing hovered just below 18 percent. Yahoo lost a tenth of a point, as did both Ask and AOL. Looking at the data from a year ago, Google's share has been largely flat: between 66.8 and 67 percent. Bing is up a little over 2 points, and the remaining trio are all down. Bing's share gains have come at the expense of partner Yahoo and the other t [...]


Bing: We Added A Border To Our Ads To Make Them More Visible

In response to our post yesterday about the often-invisible background shading on ads in the search engine results, Derrick Connel, Corporate Vice President of Bing Program Management at Microsoft, followed up with Danny Sullivan on Facebook to say: As a small comment on Bing -- the ads have 2 design elements for mainline ads. We have the background shading and a line on the right. We added the line as a design element to help users understand where mainline ads starts and ends. Your point about background shading varying by screen is right. Given background colors show up differently on vari [...]


The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs

google-bing-yahoo-ad-colors-featured A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors -- a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on both the test and control are. So, I decided to take a look at how Yahoo, Bing and Google are using background colors in the search results. The screen you're using can make a big difference in what you see. For example, looking at Yahoo results [...]


Google Gets Lowest Score Ever In Customer Satisfaction Survey

google-angry-frustrated-insanity-featured There's a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The satisfaction scores for social sites are worse. According to the survey, which ranks sites on a 100 point scale, Google received its worst score (77) since the inception of the survey more than a decade ago. Google's score last year was 82. This year Bing and Yahoo both received scores of 76, which are lo [...]


Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries

yahoo-logo According to today's announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to see details about the photo, or click on the upper-left corner of the image to launch a full-screen slideshow view. [caption id="attachment_166640" align="aligncenter" width="600"] Yahoo Image Search results for Seattle, Washington serves up Getty Images.[/caption] [caption id="attachment_166641" [...]


AltaVista Officially Closes — What Will Pawnee Do!

City of Pawnee - Official Site We mourned the closing of AltaVista when it was announced at the end of last month. But today's the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana. The fictional town from the TV show Parks & Recreation has mentioned AltaVista in various episodes over the years, perhaps giving the now-defunct search engine the most recognition in the Media Blitz episode from Season 3. Ben Wyatt's failure as a teenage mayor is revealed after local radio talkshow hosts Crazy Ira & The Douche bring him on the air, saying [...]


You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy

The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds. But some peppered moths survived -- by turning black themselves! To survive, you must adapt and change with your environment. Otherwise, you're dead. That's the powerful lesson business owners, marketers and entrepreneurs can learn from a humble moth. The Times, They Are A-Changin' A major shift has tak [...]


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