To learn more about Yahoo, also see our Search Engine Land’s Guide To Yahoo page.

Yahoo Search App Gets iOS 7 Design Upgrade & More

yahoo-search-app Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update is version 3.0 and touts a new minimalistic design to match the iOS 7 design themes. Yahoo said in the release notes: New minimalist design puts the focus on your results so you can get the information you need in a snap. The app let's you search over SSL, which Yahoo switched to on their web search back in January. Here are some screen shots of the new design: [...]


Yahoo Rolling Out Indoor Maps (via Nokia)

Yahoo indoor maps Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn't want to go head to head with Google in "local" (read: maps), Yahoo has been improving its mapping and local search user experiences of late. The inclusion of venue maps comes courtesy of Nokia's Here division. Yahoo isn't creating these maps itself; Nokia has been collecting and mapping venues in different categories for a number of years and now has coverage in 45 countries, with more than 1,000 venues being added monthly according to the company. Nonetheless, i [...]


Yahoo Gives $10 Million To Help Develop Next-Gen Siri And Better “Contextual Search”

yahoo-featured Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn't require any keywords to deliver results. We're rapidly moving toward searchless content discovery with Siri, Google Now, IBM's Watson, Nuance's Nina, Expect Labs and other "intelligent assistants." Artificial intelligence-powered intelligent assistants (or personal virtual assistants, if you prefer) don't entirely replace keywords in query boxes. However, they represent a successor technology and way to accomplish many of the thin [...]


Aviate Is Yahoo’s Answer To Google Now (And More)

yahoo-aviate-600 Yahoo has bought nearly 30 companies since Marissa Mayer took over as CEO. A large number of those were talent acquisitions -- though not all of them. Among the product or technology acquisitions, Aviate could turn out to be one of the most strategic and important. Emphasis on the word "could." Aviate presents itself as an "intelligent homescreen." It's an Android launcher that organizes and customizes the presentation of your apps. Though not fully mature, Aviate offers a number of different, intriguing opportunities for Yahoo. Aviate can potentially help Yahoo come back in mobile [...]


A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

visa-tumblr-featured YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the Yahoo Bing Network. Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Face [...]


Yahoo Turns To Yelp To Beef Up Local Search

Yahoo-Yelp deal According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main search results. As the article points out, Yelp has a similar deal with Microsoft-Bing and, of course, with Apple (maps). Yelp has an API that permits third parties to use a portion of its reviews and local listings content. The Bing deal, announced in June of last year, is a more elaborate version of that with a deeper integration. Below is a screenshot of how Yelp content is shown in Bing search results today: Yahoo has recently sta [...]


Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo

yahoo-purple-y-logo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will take place and when they'll air in the U.S. That post was titled “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo. An update is in order. Today, I discovered that Yahoo has inserted a version of what it calls a Search Shortcut that displays not only the live start time but the TV broadcast time at the top of the search results. Yahoo now provides more information about the ceremonies than Google's knowledge box, which includes just the live [...]


“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer

olympic-rings-featured Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines to find out more about the Olympic opening ceremonies and when they start. I quickly discovered that the official website of NBC, which is broadcasting the games in the U.S., had nothing about the ceremonies or when they'll air in the States.  So back to the search engines I went, chronicling my odd experiences along the way. Oh, and to cut the suspense, the Opening Ceremonies happen at 12:14pm ET on Friday, Feb. 7, although in the US, NBC won't broadcast them live, going with a recording 7 [...]


With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

google-microsoft-yahoo-featured Satya Nadella being named CEO of Microsoft isn't just big news for Microsoft. It's big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search has gained over the years, I feel like it still gets overlooked as the powerhouse it is. It's responsible for about half of online ad spending in the US. It's where the majority of Google's money comes from. As I joke, Google Glass and those self-driving cars are being funded by ads about mes [...]


Where Yahoo Might Again Compete In Search: Mobile

yahoo-mobile-phone-featured Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and potentially paid search and thereby separate from Microsoft. Yahoo CEO Marissa Mayer has been critical of the Search Alliance with Bing and its impact on her company. The Search Alliance deal, negotiated by Mayer's predecessor Carol Bartz -- Scott Thompson is like the William Henry Harrison of Yahoo -- is pretty much a failure for Yahoo. It has benefited Microsoft and helped Bing to grow share, but mostly at Yahoo's expense. Google has essentially be [...]


Yahoo Adds Local Business Snapshots Next To Search Results

yahoo-y-logo-2013 You're gonna say to yourself, "That looks a lot like Google's local search results." I'm talking about the latest interface change that Yahoo has announced: the display of local business information alongside search results. The local business info includes basic business information, photos, hours of operation and some data specific to the business type -- i.e., restaurant listings may show "Menu" and "Reservations" links. Yahoo's announcement says the idea is to "make it easier to get the essential facts for any business in the U.S. right on the search results page." The business [...]


An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

secure With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won't. The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in. Testing Referrer Data From HTTPS Search To HTTP URL The default protocol for passing referrer from an HTTPS URL to a non HTTPS URL is to not pass any referrer data at all. Both Yahoo and Bing comply with that, whi [...]


Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It

yahoo-featured By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Most visits from Yahoo done via search will appear as if someone came to a site directly. As a result, Yahoo's apparent popularity as a traffic driving source will appear to plunge. Yahoo also has left a loophole to keep sending search data to advertisers. Yahoo Makes Secure Search The Default is our story on Marketing Land with more details about the shift. In summary, it's still rolling out and by M [...]


Yahoo’s News Digest App Is “Summly 2.0″

Yahoo news digest In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder  Nick D’Aloisio. Summly was acquired by Yahoo in March of 2013 for an estimated $30 million. Summly itself was quickly shut down and its technology integrated into Yahoo's mobile app. But, News Digest is essentially Summly 2.0. It lives side-by-side with the existing Yahoo News. Whether and how the two will co-exist over time remains to be seen. Yahoo has made some strong and interesting choices with [...]


Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft

microsoft-yahoo-search-alliance Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter -- 31% -- came from its search deal with Microsoft, according to a Bloomberg report. That's far higher than the "more than 10%" figure Yahoo previously acknowledged, making it seem even more difficult for the company to potentially walk away from the deal. From the Bloomberg report: The company outlined the portion of revenue it gets from a search agreement with Microsoft Corp. (MSFT), following inquires stretching back several months, according to new regulatory filings [...]


Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

yahoo-featured Yahoo has assembled an impressive list of search trends for 2013, covering 38 different "Top Searched" lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends. Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and S [...]


A Round Up Of Today’s Thanksgiving Themed Search Engine Homepages & Logos

Google Thanksgiving logo 2013 While's Google's Thanksgiving Day logo may have the best music, it's not the only site to celebrate the holiday. Here's a quick round up of Thanksgiving themed homepages and logos from a few popular search engines: Bing's Homepage: Yahoo Thanksgiving Logo: Ask.com: Dogpile: Google's Homepage and Video of Its Thanksgiving Day Song: [youtube width="560" height="315"]http://www.youtube.com/watch?v=oGspoOoK69s#t=40[/youtube] [...]


Yahoo’s Most Recent Homepage Updates Roll Out In Select European Countries & South Africa

yahoo-logo-2013-clean Launched last February in the US, Yahoo has rolled out its new homepage in Germany, France, Italy, Spain, the UK, Ireland and South Africa. According to the announcement posted on Yahoo's UK blog, the new homepage will display consistently across desktop, mobile and tablet devices. Yahoo says the new homepage is both "functional and intuitive" with a real-time news feed, a "save for later" feature, and topic highlights that can be customized by the user. The site boasts a "cleaner design that's easy to navigate" with more information in less space. Here are two snapshots of Yahoo's home [...]


Yahoo Search Tests Images On Right Side Of Search Results

yahoo-logo-2013-clean Yahoo is testing a new user interface for the Yahoo Search results. Rubén reports Yahoo is showing large images on the right hand side panel of the search results for some queries. For example, here is a screen shot of a search for [windows 8] on Yahoo, showing images on the right side of the page: Rubén created a video of this in action: For more details on how to see this yourself, see the All Google Testing blog. Plus, for more tests by Yahoo, see our Yahoo User Interface section. [...]


Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide