To learn more about Yahoo, also see our Search Engine Land’s Guide To Yahoo page.

Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

yahoo-purple-y-logo Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn't one of them -- a fact that Mayer herself admitted during today's Q3 earnings call. Yahoo's US share of the search market was just 11.3 percent in September, according to just-released comScore numbers -- that ties Yahoo's all-time low set back in July. On the conference call today, Mayer essentially stated the obvious about Yahoo's position in search: "It is true that, over the past several years, our search share has declined. In terms of the search alliance, we're trading share with Microso [...]


New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts

Disconnect Logo_Oct2013 Online security software provider Disconnect launched their latest search tool, Disconnect Search this week. According to the announcement, Disconnect Search allows users to perform private searches on sites like Google, Yahoo and Bing via their address bar or omnibox, "without having to change their behavior." Disconnect says their new tool routes search queries through the company's servers, making it appear as if the queries are, "coming from Disconnect instead of a specific user's computer." Disconnect's technology also prevents search engines from passing along keywords to the websites [...]


Yahoo Releases New Search Experience For iOS Devices

yahoo-new-logo-240px Yahoo rolled out a newly designed search experience for iOS users today. According to the company, the new design mirrors the PC search update Yahoo launched earlier this year. Now, instead of the previous Yahoo Search tabs, users on iOS mobile devices will see a navigation bar that disappears when a they begin to scroll. Yahoo says that links on the search page have been optimized so that they are easier to tap, and product images have been enlarged for easier viewing, with new sorting, filtering and viewing options to improve the shopping experience. Other updates include a justified l [...]


Surprise: Yahoo Maps Gets A Facelift, New Features

Screen Shot 2013-09-25 at 2.23.13 PM Shortly after she became Yahoo CEO, Marissa Mayer declared (disappointingly) that she wasn't going to invest in Local. It turns out that what she meant was she wasn't going to go head-to-head with Google in Maps. Her predecessor Carol Bartz had outsourced maps (to Nokia), and she wasn't prepared to make a bunch of new investments in mapping infrastructure. Today, Yahoo made something of a surprise announcement that it had refreshed Yahoo Maps and added a few new features. Those include: Pedestrian and public transit routing New and improved aerial images, real-time traffic and [...]


Yahoo Updates Answers For Social And SEO Value

yahoo-answers-questions-featured It's amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. Even in its dilapidated state, Yahoo Answers is the most successful "help engine" or Q&A site on the web (don't tell me it's Quora). Answers was the site that long ago vanquished Google's paid answers property. But the years of product and management turmoil at Yahoo caused tremendous neglect of Answe [...]


August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

google-bing-yahoo-logos Today comScore released US search market share figures for August. I'm tempted to say, "Nothing to see here folks, move on." All the numbers are basically flat compared with July. There was almost no movement across sites; everybody's in the same position as last month. A year ago Google's share of the US search market was 66.4 percent. Microsoft controlled 15.9 percent and Yahoo had a 12.8 percent share. Yahoo essentially gave up share to partner Microsoft while Google has grown its share. Overall search volume is down slightly from July. However it's up about 2 billion queries i [...]


Over 19 Billion Searches In July, Google And Bing Both Up

google-bing-yahoo-logos Earlier today, comScore released July 2013 US search market share data. The figures reflect modest growth for Google, stasis for Bing and contraction for everyone else. Google bumped up slightly from last month to 67 percent market share, while Bing hovered just below 18 percent. Yahoo lost a tenth of a point, as did both Ask and AOL. Looking at the data from a year ago, Google's share has been largely flat: between 66.8 and 67 percent. Bing is up a little over 2 points, and the remaining trio are all down. Bing's share gains have come at the expense of partner Yahoo and the other t [...]


Bing: We Added A Border To Our Ads To Make Them More Visible

In response to our post yesterday about the often-invisible background shading on ads in the search engine results, Derrick Connel, Corporate Vice President of Bing Program Management at Microsoft, followed up with Danny Sullivan on Facebook to say: As a small comment on Bing -- the ads have 2 design elements for mainline ads. We have the background shading and a line on the right. We added the line as a design element to help users understand where mainline ads starts and ends. Your point about background shading varying by screen is right. Given background colors show up differently on vari [...]


The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs

google-bing-yahoo-ad-colors-featured A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors -- a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on both the test and control are. So, I decided to take a look at how Yahoo, Bing and Google are using background colors in the search results. The screen you're using can make a big difference in what you see. For example, looking at Yahoo results [...]


Google Gets Lowest Score Ever In Customer Satisfaction Survey

google-angry-frustrated-insanity-featured There's a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The satisfaction scores for social sites are worse. According to the survey, which ranks sites on a 100 point scale, Google received its worst score (77) since the inception of the survey more than a decade ago. Google's score last year was 82. This year Bing and Yahoo both received scores of 76, which are lo [...]


Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries

yahoo-logo According to today's announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to see details about the photo, or click on the upper-left corner of the image to launch a full-screen slideshow view. [caption id="attachment_166640" align="aligncenter" width="600"] Yahoo Image Search results for Seattle, Washington serves up Getty Images.[/caption] [caption id="attachment_166641" [...]


AltaVista Officially Closes — What Will Pawnee Do!

City of Pawnee - Official Site We mourned the closing of AltaVista when it was announced at the end of last month. But today's the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana. The fictional town from the TV show Parks & Recreation has mentioned AltaVista in various episodes over the years, perhaps giving the now-defunct search engine the most recognition in the Media Blitz episode from Season 3. Ben Wyatt's failure as a teenage mayor is revealed after local radio talkshow hosts Crazy Ira & The Douche bring him on the air, saying [...]


A Eulogy For AltaVista, The Google Of Its Time

altavista-faded-featured Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in December 1995. You made us go "woah" when you arrived. You did that by indexing around 20 million web pages, at a time when indexing 2 million web pages was considered to be big. Today, of course, pages get indexed in the billions, the tens of billions or more. But in 1995, 20 million was huge. Exis [...]


Yahoo To Shutter AltaVista, Axis & Several More Products

yahoo logo Out with the old. Out with the new. Yahoo's latest round of spring cleaning includes the shut down of one of the web's oldest search services (AltaVista) and one of the newest (Yahoo Axis), along with 10 other Yahoo products and services. Goodbye AltaVista Yahoo says AltaVista will be shutting down on July 8th. AltaVista launched way back in 1995, when you practically had to walk uphill in the snow -- both ways -- in order to find anything on the internet. It was the first full-text web search product and became a popular online destination. I remember it being scary good for that era. [...]


Yahoo Rolls Out Search Alerts For Web Search, Images & Video

yahoo-logo According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the same way users can receive alerts for News, Fantasy Sports, Horoscopes, Stocks, Travel Destinations and Weather, the new Yahoo Search Alerts send users email notifications whenever web content, images or videos are posted online related to a user's specified topics. Currently available only in the US, Yahoo confirmed plans to roll-out the new Search Alerts world-wide. [...]


Search, Answers & Knowledge Graphs Galore

Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant's innovations are setting the pace for the future of search. For example, Google Now. Google Now is everything that Siri was purported to have been, and closer to the intention of the DARPA PAL program from which Siri arose. Apple is now stepping up its efforts in this arena, announcing at the Apple Worldwide D [...]


Yahoo Officially Rolls Out New Yahoo Search Results Design

yahoo-search-featured Yahoo has officially announced that the redesign they've been testing for the past couple of weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to roll out the top bar you see on the home page and on the search results page throughout more and more Yahoo properties going forward. Here is a video of the new Yahoo Search design in action: Here is a before and after animated screen shot: [...]


Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]

paid-search-ppc-click-mouse eMarketer has issued a major revision to its predictions for Microsoft's U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based on eMarketer's assessment of Microsoft's likely traffic acquisition costs (TAC), which appear to be substantially higher than previously estimated. The new revenue projections slice Microsoft's U.S. market share in half, from 9.3% to just 4.6%, due to th [...]


Yahoo Testing New Search Results Page

yahoo-y-logo I'm not sure anyone would notice in all of the Google Penguin news and discussion, but Yahoo appears to be testing a new search results page. I'm able to see the new interface when logged in and using Firefox, but I still see the old/current interface when using Safari and logged in to a different Yahoo account. Some other Search Engine Land editors are also seeing the new interface now. A Yahoo spokesperson gave us their boilerplate response when asked if this is just a test, or if it's rolling out now to all users. Yahoo! is continually developing and testing new product concepts in a [...]


Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case

Yahoo legal Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners. Those former partners, Worldwide Directories and Ideas Interactivas, sued Yahoo for breach of contract and damages. The case arose from the termination of a contract between Yahoo de Mexico and Ideas Interactivas. In roughly 2002, the companies agreed to jointly produce online and print directories: "Yahoo! Paginas Utiles." The project was initially successful and the parties sought to expand the deal to other countries and regions, including Central America, [...]


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