To learn more about Yahoo, also see our Search Engine Land’s Guide To Yahoo page.

Yahoo To Shutter AltaVista, Axis & Several More Products

yahoo logo Out with the old. Out with the new. Yahoo's latest round of spring cleaning includes the shut down of one of the web's oldest search services (AltaVista) and one of the newest (Yahoo Axis), along with 10 other Yahoo products and services. Goodbye AltaVista Yahoo says AltaVista will be shutting down on July 8th. AltaVista launched way back in 1995, when you practically had to walk uphill in the snow -- both ways -- in order to find anything on the internet. It was the first full-text web search product and became a popular online destination. I remember it being scary good for that era. [...]


Yahoo Rolls Out Search Alerts For Web Search, Images & Video

yahoo-logo According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the same way users can receive alerts for News, Fantasy Sports, Horoscopes, Stocks, Travel Destinations and Weather, the new Yahoo Search Alerts send users email notifications whenever web content, images or videos are posted online related to a user's specified topics. Currently available only in the US, Yahoo confirmed plans to roll-out the new Search Alerts world-wide. [...]


Search, Answers & Knowledge Graphs Galore

Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant's innovations are setting the pace for the future of search. For example, Google Now. Google Now is everything that Siri was purported to have been, and closer to the intention of the DARPA PAL program from which Siri arose. Apple is now stepping up its efforts in this arena, announcing at the Apple Worldwide D [...]


Yahoo Officially Rolls Out New Yahoo Search Results Design

yahoo-search-featured Yahoo has officially announced that the redesign they've been testing for the past couple of weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to roll out the top bar you see on the home page and on the search results page throughout more and more Yahoo properties going forward. Here is a video of the new Yahoo Search design in action: Here is a before and after animated screen shot: [...]


Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]

paid-search-ppc-click-mouse eMarketer has issued a major revision to its predictions for Microsoft's U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based on eMarketer's assessment of Microsoft's likely traffic acquisition costs (TAC), which appear to be substantially higher than previously estimated. The new revenue projections slice Microsoft's U.S. market share in half, from 9.3% to just 4.6%, due to th [...]


Yahoo Testing New Search Results Page

yahoo-y-logo I'm not sure anyone would notice in all of the Google Penguin news and discussion, but Yahoo appears to be testing a new search results page. I'm able to see the new interface when logged in and using Firefox, but I still see the old/current interface when using Safari and logged in to a different Yahoo account. Some other Search Engine Land editors are also seeing the new interface now. A Yahoo spokesperson gave us their boilerplate response when asked if this is just a test, or if it's rolling out now to all users. Yahoo! is continually developing and testing new product concepts in a [...]


Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case

Yahoo legal Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners. Those former partners, Worldwide Directories and Ideas Interactivas, sued Yahoo for breach of contract and damages. The case arose from the termination of a contract between Yahoo de Mexico and Ideas Interactivas. In roughly 2002, the companies agreed to jointly produce online and print directories: "Yahoo! Paginas Utiles." The project was initially successful and the parties sought to expand the deal to other countries and regions, including Central America, [...]


Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values

YahooBingNetwork_h_rgb_v2 Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers can view a subset of bids and keyword suggestions that meet specific campaign criteria without browsing through individual suggestions. Improved Search Query Reports [...]


Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

us-map-bing-google-yahoo-featured Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share. While Google won more than 80 percent of the market in many states, Hawaii, Oregon, District of Columbia, Massachusetts, and Colorado led in Googl [...]


Former Google Product Manager Takes A Senior Director Role At Yahoo

yahoo-logo A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey's Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During his time at Google, Casey was responsible for launching the Google bar, as well as developing and launching Google Realtime Search. A one-time professional cyclist, Casey led the development of Path's product strategies in 2012 and 2013, while recruiting Path's p [...]


Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”

bing-yahoo-logos Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of  "state of the state" meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the partnership is making progress. In his post, Pann writes, We are pleased with our partnership with Yahoo! and very encouraged by the momentum we are seeing in terms of revenue per thousand searches (RPM), ad relevance and the growth trajector [...]


Yahoo Announces New Search Tools & Upgrades In Their Continued Battle To Win More Of The Search Market

yahoo-search-featured Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo's senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the planned upgrades are being created along with Microsoft. "We've got some really cool things in the pipeline, which we'll be announcing and rolling out over the coming months," said Mann. After playing a key role in establishing Google as the world's most popular search engine,  Marissa Mayer has been dri [...]


Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

google-microsoft-yahoo Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn't Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn't. Yahoo's "Get Out Of Microsoft Free" Card The WSJ story says that Yahoo has been "quietly" trying to find a way out of its deal with Microsoft. There are some very specific reasons why Yahoo could break that ten year deal early. One of them is the failure for Microsoft to help Yahoo to reach promised "revenue per search" or RPS goals. T [...]


Yahoo Extends Microsoft Search Deal & Revenue Guarantees

microsoft-yahoo-featured Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised -- at a price. Microsoft has agreed to extend "search revenue guarantees" that it has continually paid since the two companies signed a deal in 2009. Yahoo Declares An Extension Reuters spotted the extension as part of Yahoo's latest quarterly financial filing: On April 30, 2013, Microsoft extended the RPS Guarantee in the U.S. for an additional 12 months commencing April 1, 2013. Second Time Guarantee Extended To translate into plain language, when Yahoo & Microso [...]


Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

yahoo logo Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with Yahoo! includes; off--network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization sol [...]


Yahoo Buys Mobile Startup With Big Search Chops

yahoo Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as "a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles." It sounds like a "social search" or "social discovery" app. Indeed, all five Jybe team members are former search people -- and former Yahoo employees: As part of this acquisition, we’re welcoming an extremely talented group of engineers and data scientists who will join Ya [...]


New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals

bing-google-featured AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing network, the study found that AdWords out-delivered Bing Ads by serving 7.3 million more ad impressions in the Shopping and Classified category. A surprise, however, was to see Bing Ads come out ahead in the Financial Services categor [...]


Yahoo Clues, App Search & Other Products To Shut Down April 1

yahoo-chopping-block-featured Marissa Mayer is tightening Yahoo's belt. Since taking over as Yahoo's CEO, she's spoken repeatedly on the need to zero in on being part of its users' "daily habits." Today, the company announced the shut down of seven products that don't fit that "daily habit" mantra. Included in the group are a couple search-related products, including one under-the-radar keyword research tool that we (and others) have written about fondly in the past. Yahoo Clues will be shut down on April 1st. It was poorly named and was primarily positioned as a search trends product, but for SEOs it was an inter [...]


Burden Of Search UI Innovation Now Falls To Yahoo Veteran Laurie Mann

yahoo-y-logo Laurie Mann has been promoted to run Yahoo Search. Mann, who is a man, has been senior vice president of engineering operations at Yahoo since 2002. Prior to that Mann spent a number of years at Oracle in various engineering roles. The news was first reported late last night by AllThingsD. Mann fills the position that was previously held for approximately three years by Shashi Seth. Seth left Yahoo in January. He was charged with "innovating in search" on top of the Microsoft algorithm and search index. He presided over a period in which Yahoo saw its share of the US search market d [...]


Yahoo Brings Back Flickr/Creative Commons Filtering To Image Search

creative-commons-logo-icon An image search feature that's often used by bloggers and other content producers has found its way back to Yahoo Image Search. The company announced yesterday that its Creative Commons/Flickr search filter is available again, and that it's been expanded to image searches on mobile devices, too. The filter is available at the bottom of the left-hand options menu; clicking "Labeled for Reuse" limits the search results to Flickr images that aren't protected as "All Rights Reserved." This isn't actually a new feature. Yahoo has included Flickr images in image search results since 200 [...]


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