The Oprah Effect On User Search Behavior

oprah-winfrey-featured Oprah Winfrey, the Queen of Daytime Search Last week, in honor of the ubiquitous daytime talk show wrapping after 25 years of production, Yahoo released some search stats as the buzz leading up to the final show airing today (Wednesday, May 25, 2011) built up, with searches related to Oprah Winfrey rising 56% in the week prior. The queen of daytime has long been a powerhouse when it comes to influencing consumers and purchase decisions for nearly any product. From healthy foods to favorite fashions and beauty items, anytime a product or diet recommendation was mentioned on the set o [...]


Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista

News is traveling fast about a leaked slide from a Yahoo "all hands" meeting earlier this week that listed several products -- including Delicous and AltaVista -- to be "sunsetted." Yahoo confirms that Yahoo Buzz will be closed, as will the Traffic APIs. Delicious seems likely to go, too. Here's the statement we received from Yahoo: Part of our organizational streamlining involves cutting our investment in underperforming or off-strategy products to put better focus on our core strengths and fund new innovation in the next year and beyond. We continuously evaluate and prioritize our po [...]


Yahoo! Annual Year In Review: 2009

It's official, the annual release of the Yahoo! Year in Review for 2009 has arrived! Perhaps bigger and better than ever, this year's Yahoo! roundup includes in-depth pictorials and a slew of popular topics to sort through, as well as some bonus features  - such as the decade in sports, Yahoo Answers highlights, and a Twitter contest where you can share your top moments of 2009 for a chance to win one of the most popular products of the year, the iPod Touch. Don't have the time to scan them all? Here are the highlights of the most popular searches on Yahoo! in 2009: Top 10 Overall Searc [...]


Yahoo’s 2008 Year End Round-Up of Buzzworthy Searches

In addition to summarizing the most popular search trends overall, this year, Yahoo! dug deeper into the metrics of its vertical channels to get more granular information on what users searched for in 2008.  With the launch of Buzz-up for publishers in 2008, Yahoo! also ranked the most buzzed stories and most clicked-on stories. In addition, there's more Top 10 lists spotlighting different content around the network aimed at different usergroups including Yahoo! Food, Shine (women's channel), Tech, Green, Shopping, Travel, Games, Movies, Music, Local and Hot Jobs. Top 10 overall searche [...]


What Does Search Activity Say About The Election?

With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo's blog post today, which taps into data from Yahoo Buzz: During the past week, Barack Obama has been the subject of more than twice as many queries as John McCain. A week ago, there were six times as many searches about Cindy McCain compared to Michelle Obama. Geographically, on a queries per capita basis, John McCain is getting most of his search interest from Washington, DC, New Jersey, North Carolina, Ohio, [...]


Is Yahoo’s Buzz A Buzz-Kill?

When Yahoo Buzz launched back in February of 2008, it was thought by many to be the next big player in the social news community space. This was largely due to the fact that if your content got the most "buzz" it had a chance to be featured on Yahoo.com, which can send millions of visitors to your site over a short period of time. Of course it didn’t take long for people to find themselves at Yahoo’s first major Buzz-kill. The program allowed only a small handful of around 300 sites into the program, so the motivation was not there for most users to participate in the site when t [...]


Yahoo Buzz Opens All Publishers & Web Sites

Yahoo Buzz is now open to all publishers and web sites. Yahoo announced that any Yahoo user can now "buzz up" any content from any publisher on the Web. Yahoo Buzz launched in February of this year as a Digg competitor. It was locked down to about 100 publishers and grew to over 400 since then. Yahoo said they have over 5 million users that have participated in the site. But now, any user can submit any web page on the web. Publishers can get their Yahoo Buzz buttons at http://buzz.yahoo.com/buttons and any user can submit content to Yahoo Buzz over at http://buzz.yahoo.com/submit. Se [...]


Despite Takeover Turmoil, Yahoo Not Rolling Over & Playing Dead

A curious thing is happening: Yahoo seems to be executing in the midst of the chaos of uncertainty surrounding its future. Speaking at an IAB event yesterday, Yahoo CEO Jerry Yang [...]


Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News

As expected, Yahoo Buzz has now launched -- a site where "buzz-worthy" news articles are highlighted based on user votes, searching activity, and email sharing. Hot stories on Buzz may also get featured on the Yahoo home page, an added incentive to get publishers considering the program. At launch, Buzz is said to have stories included from nearly 100 publishers. A future program will allow other publishers to participate. It's not clear if content is automatically submitted or if this happens only when a Buzz Badge is added to a story and used by readers at a site to submit to [...]


Yahoo Buzz: Next Digg Competitor

Valleywag has screen captures of a new Yahoo web site, reportedly launching February 26th, named Yahoo Buzz Beta. Yahoo Buzz will be similar to Digg, but will start only with 100 sites allowed into the system. After the initial beta period, all sites that are accepted into the Yahoo Publisher Network will be allowed to be added to Yahoo Buzz. By looking at the screen captures, it appears that each article is given a "buzz score." The buzz score seems to be generated by users clicking a "buzz it" icon. In addition, on the right side of Yahoo Buzz stories are recent "Top Searches," which a [...]


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