The Oprah Effect On User Search Behavior

Oprah Winfrey, the Queen of Daytime Search Last week, in honor of the ubiquitous daytime talk show wrapping after 25 years of production, Yahoo released some search stats as the buzz leading up to the final show airing today (Wednesday, May 25, 2011) built up, with searches related to Oprah Winfrey rising 56% in the week prior. The queen of daytime has long been a powerhouse when it comes to influencing consumers and purchase decisions for nearly any product. From healthy foods to favorite fashions and beauty items, anytime a product or diet recommendation was mentioned on the set o [...]


Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista

News is traveling fast about a leaked slide from a Yahoo "all hands" meeting earlier this week that listed several products -- including Delicous and AltaVista -- to be "sunsetted." Yahoo confirms that Yahoo Buzz will be closed, as will the Traffic APIs. Delicious seems likely to go, too. Here's the statement we received from Yahoo: Part of our organizational streamlining involves cutting our investment in underperforming or off-strategy products to put better focus on our core strengths and fund new innovation in the next year and beyond. We continuously evaluate and prioritize our po [...]


Yahoo! Annual Year In Review: 2009

It's official, the annual release of the Yahoo! Year in Review for 2009 has arrived! Perhaps bigger and better than ever, this year's Yahoo! roundup includes in-depth pictorials and a slew of popular topics to sort through, as well as some bonus features  - such as the decade in sports, Yahoo Answers highlights, and a Twitter contest where you can share your top moments of 2009 for a chance to win one of the most popular products of the year, the iPod Touch. Don't have the time to scan them all? Here are the highlights of the most popular searches on Yahoo! in 2009: Top 10 Overall Searc [...]


Yahoo’s 2008 Year End Round-Up of Buzzworthy Searches

In addition to summarizing the most popular search trends overall, this year, Yahoo! dug deeper into the metrics of its vertical channels to get more granular information on what users searched for in 2008.  With the launch of Buzz-up for publishers in 2008, Yahoo! also ranked the most buzzed stories and most clicked-on stories. In addition, there's more Top 10 lists spotlighting different content around the network aimed at different usergroups including Yahoo! Food, Shine (women's channel), Tech, Green, Shopping, Travel, Games, Movies, Music, Local and Hot Jobs. Top 10 overall searche [...]


What Does Search Activity Say About The Election?

With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo's blog post today, which taps into data from Yahoo Buzz: During the past week, Barack Obama has been the subject of more than twice as many queries as John McCain. A week ago, there were six times as many searches about Cindy McCain compared to Michelle Obama. Geographically, on a queries per capita basis, John McCain is getting most of his search interest from Washington, DC, New Jersey, North Carolina, Ohio, [...]


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