You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy

The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds. But some peppered moths survived -- by turning black themselves! To survive, you must adapt and change with your environment. Otherwise, you're dead. That's the powerful lesson business owners, marketers and entrepreneurs can learn from a humble moth. The Times, They Are A-Changin' A major shift has tak [...]


Yahoo Upgrades Calendar, Integrates With Other Yahoo Properties

Yahoo! Calendar, one of the company's early "Web 1.0" properties, is getting a major facelift for the first time in 10 years. Yahoo announced details of the new Yahoo! Calendar beta today, which uses technology from their 2007 purchase of Zimbra. In addition to improving integration with Yahoo! Mail, the new calendar will be more compatible with other online calendar services (such as Google, Apple, and Microsoft) to let you share events with friends. It will also offer email, instant message, or SMS reminders of important events, and user-friendly functions like drag-and-drop rescheduling [...]


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