Send To (German) Car: The New Local Search Front

Google CEO Eric Schmidt said at one point that one of the reasons Google wanted to get into radio advertising was that the company couldn't reach users during the morning or afternoon commutes. That's all changing very quickly. Both Google and Yahoo have almost simultaneously announced in-car mapping and local search functionality. As an extension of its earlier "Send to Car" Maps partnership with BMW, Google has introduced in-car local search for BMWs in Germany. Here's a video that partly illustrates the functionality. Google has also expanded the Send to Car Maps functionality to Italy [...]


Yahoo Teams With Dash For In-Car Local Search

In-car navigation provider Dash and Yahoo Local announced a deal to deliver Yahoo Local content via Dash's portable "Dash Express" device and system. Dash Express, which features Internet connectivity, will be available in California in the spring of this year and across the U.S. nationally in the fall. The system will provide nearby business information from Yahoo Local in response to user queries. Location is determined via GPS (or can be specified). Yahoo's User-generated content and ratings will also be delivered in addition to other information about the desired business or category. [...]


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