Yahoo Launches Mobile Site En Español

Nov 12, 2009 at 11:29am ET by Greg Sterling

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is "outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones." Here's the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version: Here's the PC version; note the tile ad en Espanol: The ad below from the Spanish mobile si [...]

Filed in: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go

Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week

Jul 27, 2009 at 10:14am ET by Greg Sterling

A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are: Google: .97 percent Yahoo: 1.24 percent Bing: 1.5 percent Bing appears has made some [...]

Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads

Is Yahoo Trying To Sell Small Biz & HotJobs?

Jul 22, 2009 at 12:42pm ET by Greg Sterling

Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T's yellow pages sales force and the company's newspaper consortium partners Yahoo effectively had "13,000 sales reps" in local markets around the US. Here's the relevant verbatim Bartz quote from the earnings call transcript: We also know that local relevance of both content an [...]

Filed in: Top News, Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General, Yahoo: Other, Yahoo: Partnerships, Yahoo: Publisher Network

Yahoo Debuts SMB DIY Display Ad Builder

Jun 22, 2009 at 11:57am ET by Greg Sterling

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]

Filed in: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads

Yahoo Helping Newspapers Sell More Ads Online

May 22, 2009 at 2:03pm ET by Matt McGee

Here's a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo's ad targeting technology to increase online-only ad sales. The consortium has sold an estimated $50 million in Yahoo inventory so far, with about 150 papers using the platform and 350 more on the way. But what's most impressive is some of the individual reports from happy newspaper people: Scripps newspapers report a 30% jump in online [...]

Filed in: Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: Partnerships

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