How Google & Yahoo Make Money Off A Twitter Typo Domain

Nov 5, 2009 at 2:57pm ET by Danny Sullivan

Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads. Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here). The practice is known as domaining. And before some domainer [...]

Filed in: Features: Analysis, Google: AdSense, Search Ads: Domaining, Top News, Yahoo: General

Halloween ‘09 From Google, Yahoo, Bing & Others

Oct 31, 2009 at 8:11pm ET by Barry Schwartz

Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween. Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added trick or treat to their robots.txt file. Bing has a special visual search edition for today. Bruce Clay's team dressed up and PPC Heros added some funk. Finally, the logos you see below is reposted from the Search Engine Roundtable. Google has four Doodles: Yahoo (Flash): AOL (Flash): YouTube: Bing: Ask.com: [...]

Filed in: AOL: General, Ask: General, Google: Logos, Microsoft: General, SEM Industry: Community, Top News, Yahoo: General

So What Are We To Make Of The “Ying” Search Delay?

Oct 29, 2009 at 1:35pm ET by Greg Sterling

I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal deadline (October 27). I said it was probably just a case of needing more time to work through some of the details rather than a warning sign that the entire deal was in jeopardy. There's much at stake for both companies (somewhat less for Bing) in having committed to this deal. The market would punish both if the deal were to fall apart. It would be very hard for Yahoo to recover in the short term, having lost some of its best search people (many of whom are now wo [...]

Filed in: Microsoft: Bing, Yahoo: General, Yahoo: Partnerships, Yahoo: Search

Carl Icahn “Activist Investor” Departs Yahoo Board

Oct 26, 2009 at 7:15am ET by Greg Sterling

When "activist investor" Carl Icahn forced his way onto Yahoo's board in the middle of last year the company was resisting a takeover attempt from Microsoft. Icahn wanted to see a deal and was trying with all his might to broker one between the two companies. He initiated a very public bid to oust Yahoo co-founder Jerry Yang as CEO and bring a slate of Microsoft-friendly candidates to the Yahoo board. He went so far as to file a shareholder lawsuit against Yahoo. The settlement gave Icahn a seat on the Yahoo board and control of three of 11 total board positions. After Jerry Yang resigne [...]

Filed in: Yahoo: Business Issues, Yahoo: General

Yahoo Down YoY, Flat From Q2, Search Ad Revs Down 19 Percent

Oct 20, 2009 at 5:04pm ET by Greg Sterling

Yahoo just announced quarterly revenues of $1.575 million, which represents a 12 percent decline from the third quarter of 2008 and is basically flat vs last quarter. However the company saw a 19 percent decline in search ad revenue YoY but flat sequentially. Yahoo CEO Carol Bartz characterized Q3 as "solid" in the press release and said that the business had "stabilized." Here are the top-level financials: Other revenue information from the release: Marketing services revenues were flat and fees revenues increased 2 percent,compared to the second quarter of 2009. Marketing se [...]

Filed in: Yahoo: Business Issues, Yahoo: General, Yahoo: Search Ads

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