Xerox Sues Google & Yahoo Over Search Patent. Copy That!
Feb 23, 2010 at 8:52am ET by Barry Schwartz
Google, Yahoo Sued by Xerox Over Search Query Patents Bloomberg reports Xerox has sued Google and Yahoo over search patents Xerox holds.
Xerox says one patent automatically generate a query based on keyword searches, where Google's AdWords & AdSense and Yahoo's Search Marketing, YPN and other products allegedly infringe on. Another patent Xerox is suing the companies over is based on updating pages based on user reviews.
Xerox sued Google and Yahoo on February 19th in federal court in Wilmington, Delaware. Xerox wants both compensation and to prevent Google and Yahoo from using the [...]
Filed in: Google: Legal, Legal: Patents, Yahoo: Legal
Microsoft Complies With EU Demand, First To Cut Data Retention To Six Months
Jan 19, 2010 at 8:40am ET by Greg Sterling
Microsoft is the first of the major search engines to agree to the European Union's demand that data retention be cut to six months. The company will now completely delete IP addresses after six months. Here's what Microsoft said on the Bing community blog about the move:
Today we sent a letter to the Article 29 Working Party notifying them of our intention to make a change to Bing’s data retention policy.
Specifically, we are reducing the amount of time we store IP addresses from searchers to 6 months. Currently we keep that information for 18 months before we delete it. Generally, [...]
Filed in: Google: Critics, Google: General, Google: Legal, Google: Outside US, Microsoft: Bing, Microsoft: General, Microsoft: Outside US, Top News, Yahoo: General, Yahoo: Legal, Yahoo: Outside US
Yahoo & American Airlines Settle Search Ad Suit
Jan 7, 2010 at 2:24pm ET by Barry Schwartz
MediaPost reports Yahoo has settled a search ad keyword lawsuit with American Airlines. The suit dates back to October 2008 in a federal court and both were expecting a judgement on the case sometime this year. The two companies reached a settlement prior to judgement, although the terms of the settlement were not disclosed.
In August 2007, Google was sued by American Airlines over a similar issue. And in July 2008, Google & American Airlines settled the suit out of court.
Some are speculating the Yahoo and American Airlines settlement was due to Yahoo paying luggage fees for Americ [...]
Filed in: Legal: Trademarks, Yahoo: Legal
Yahoo Pay Per Click Settlement Details Goes Out To Advertisers
Oct 13, 2009 at 9:19am ET by Barry Schwartz
This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the "lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor products provided by Overture Services, Inc. and GoTo.com, Inc.) and that Yahoo! breached its contract with its customers by allowing Yahoo! ads to be displayed in spyware, domain name parking sites (bulk r [...]
Filed in: Legal: Clickfraud, Yahoo: Legal, Yahoo: Search Ads
Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings
Sep 30, 2009 at 8:10am ET by Greg Sterling
Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I'm talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google.
The NY Times discussed the report, released today:
The study’s authors hired a survey company to conduct interviews with 1,000 adult Internet users. The interview, which lasted about 20 minutes, included questions like “Please tell [...]
Filed in: Google: Legal, Google: Web History & Search History, Legal: General, Legal: Privacy, Search Ads: Behavioral Targeting, Yahoo: Legal
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