Yahoo Pay Per Click Settlement Details Goes Out To Advertisers

Oct 13, 2009 at 9:19am ET by Barry Schwartz

This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the "lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor products provided by Overture Services, Inc. and GoTo.com, Inc.) and that Yahoo! breached its contract with its customers by allowing Yahoo! ads to be displayed in spyware, domain name parking sites (bulk r [...]

Filed in: Legal: Clickfraud, Yahoo: Legal, Yahoo: Search Ads

Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings

Sep 30, 2009 at 8:10am ET by Greg Sterling

Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I'm talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google. The NY Times discussed the report, released today: The study’s authors hired a survey company to conduct interviews with 1,000 adult Internet users. The interview, which lasted about 20 minutes, included questions like “Please tell [...]

Filed in: Google: Legal, Google: Web History & Search History, Legal: General, Legal: Privacy, Search Ads: Behavioral Targeting, Yahoo: Legal

MicroHoo Search Deal Faces DOJ Scrutiny, CEO Bartz Would Have Let MSFT Buy All Of Yahoo

Sep 11, 2009 at 10:30am ET by Greg Sterling

Bloomberg is reporting this morning that the US Department of Justice has decided to look more closely at the MicroHoo search deal. Microsoft and Yahoo are to provide more information on their "ad pricing and product plans, a person familiar with the matter said." This is not a surprise. The companies must convince regulators that the deal will not harm competition or adversely affect SEM pricing. They must also do a similar dance in Europe, where a parallel process will take place. In the end, however, it's likely the deal will be approved given broad US and EU concerns about Google's mark [...]

Filed in: Legal: General, Microsoft: Bing, Yahoo: Business Issues, Yahoo: Legal, Yahoo: Outside US, Yahoo: Partnerships

Yahoo Wins In Lawsuit Over Search Descriptions

Sep 9, 2009 at 12:20pm ET by Barry Schwartz

Eric Goldman updated us on a case where Yahoo was sued for showing spam and porn pages for a search on a person's name. Beverly Stayart was upset that when you searched for her name on Yahoo, Yahoo returned some results that were not to her liking. So she sued Yahoo but the court wouldn't have it. Goldman explained that the court rejected her suit on three different levels. She sued Yahoo for Lanham Act false endorsement and it was denied by the court, as expected. The reason it was rejected? Goldman sums it up as follows: The court denies Various' 230 defense because its associatio [...]

Filed in: Legal: Crawling & Indexing, Legal: General, Yahoo: Legal

Former Yahoo Engineer Charged As Alleged Terrorist In India

Mar 9, 2009 at 2:19pm ET by Barry Schwartz

Barron's Online reports a former Yahoo engineer has been put in custody for allegedly being the "media chief" of the Indian Mujahideen, a terror group. Indian Mujahideen is charged with the September 2008 bombings in Delhi. The ex-Yahoo's name is Mohammed Peerbhoy and he was sending IM warning just before the bombings. It also says that he learned his hacking skills in a class Yahoo reportedly paid 70,000 Rupees for him to take. This is not the typical search news you hear from us daily. Yahoo somehow allegedly involved in terrorism may one up Google's Orkut being involved in pedop [...]

Filed in: Yahoo: Legal

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