Amazon Fire Phone: Bing For Search, Nokia For Maps

Amazon Maps logo The emerging consensus from the early "hands on" or "first look" reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn't measure up, overall, to the iPhone or "true Android" devices. I've argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no talk about search on the Fire. Gmail, Google Maps, Google Search and other Google apps are not present in the Amazon Store. Users can still get to Google services on a browser of course. But Amazon has erected barriers to using Google on its devices. Among them [...]

WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

yahoo-yelp-600 The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up "six years of mostly positive feedback" on its Yahoo Local listing, but now it only shows one Yelp review that was posted on February 14, 2014. Colonial Hardwood's owner tells the WSJ that "it's a slap in the face that they took all those reviews down overnight." A [...]

Yahoo Goes Live With Yelp Local Reviews

yahoo-featured Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from Yelp. We’ve also added a new photo viewing experience to show high-quality photos from Yelp, other partners, and the businesses themselves. The information is equally available from Yahoo Search and Maps. When you click on "read all  . . .  reviews" or [...]

Yahoo Rolling Out Indoor Maps (via Nokia)

Yahoo indoor maps Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn't want to go head to head with Google in "local" (read: maps), Yahoo has been improving its mapping and local search user experiences of late. The inclusion of venue maps comes courtesy of Nokia's Here division. Yahoo isn't creating these maps itself; Nokia has been collecting and mapping venues in different categories for a number of years and now has coverage in 45 countries, with more than 1,000 venues being added monthly according to the company. Nonetheless, i [...]

Yahoo Turns To Yelp To Beef Up Local Search

Yahoo-Yelp deal According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main search results. As the article points out, Yelp has a similar deal with Microsoft-Bing and, of course, with Apple (maps). Yelp has an API that permits third parties to use a portion of its reviews and local listings content. The Bing deal, announced in June of last year, is a more elaborate version of that with a deeper integration. Below is a screenshot of how Yelp content is shown in Bing search results today: Yahoo has recently sta [...]

Yahoo Adds Local Business Snapshots Next To Search Results

yahoo-y-logo-2013 You're gonna say to yourself, "That looks a lot like Google's local search results." I'm talking about the latest interface change that Yahoo has announced: the display of local business information alongside search results. The local business info includes basic business information, photos, hours of operation and some data specific to the business type -- i.e., restaurant listings may show "Menu" and "Reservations" links. Yahoo's announcement says the idea is to "make it easier to get the essential facts for any business in the U.S. right on the search results page." The business [...]

Surprise: Yahoo Maps Gets A Facelift, New Features

Screen Shot 2013-09-25 at 2.23.13 PM Shortly after she became Yahoo CEO, Marissa Mayer declared (disappointingly) that she wasn't going to invest in Local. It turns out that what she meant was she wasn't going to go head-to-head with Google in Maps. Her predecessor Carol Bartz had outsourced maps (to Nokia), and she wasn't prepared to make a bunch of new investments in mapping infrastructure. Today, Yahoo made something of a surprise announcement that it had refreshed Yahoo Maps and added a few new features. Those include: Pedestrian and public transit routing New and improved aerial images, real-time traffic and [...]

Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries

yahoo-logo According to today's announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to see details about the photo, or click on the upper-left corner of the image to launch a full-screen slideshow view. [caption id="attachment_166640" align="aligncenter" width="600"] Yahoo Image Search results for Seattle, Washington serves up Getty Images.[/caption] [caption id="attachment_166641" [...]

Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case

Yahoo legal Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners. Those former partners, Worldwide Directories and Ideas Interactivas, sued Yahoo for breach of contract and damages. The case arose from the termination of a contract between Yahoo de Mexico and Ideas Interactivas. In roughly 2002, the companies agreed to jointly produce online and print directories: "Yahoo! Paginas Utiles." The project was initially successful and the parties sought to expand the deal to other countries and regions, including Central America, [...]

Mayer: Yahoo Not Planning To Invest In Local Search Right Now

yahoo-local-map-featured Search is a "core priority" at Yahoo, but the company isn't planning any significant investments in local search in the near future. That's some of what new CEO Marissa Mayer revealed today in her first earnings call since she joined the company this summer. Mayer spoke several times about Yahoo and search in general, saying it's one of the "core daily habits" of Yahoo users -- a fact that makes search one of her core priorities as CEO. But that future focus on search won't apparently include Yahoo's local search products. Why? Because local search is, proverbially speaking, a tough n [...]

Yahoo BOSS Expands To Offer Geolocation Data

Yahoo BOSS Yahoo's Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo's Search API, available for a fee based on usage. From the blog post, it sounds like Yahoo is closing down Placefinder and Placespotter as standalone, free services, and is incorporating them into the paid structure of BOSS. Placefinder provides geocoding and reverse geocoding, which enables developers to convert an address to its latitude/longitude or vise versa. Placespotter provides related location information Yahoo BOS [...]

Microsoft And Nokia Unify Maps On PC, Mobile

Microsoft and Nokia announced the fruit of their recent mapping collaboration today. Each company has a blog post describing what's changed and improved (Bing, Nokia). The effort comes out of the companies' strategic partnership in mobile. As part of that arrangement Microsoft is relying heavily on the Nokia-Navteq mapping and data infrastructure. Nokia for its part has made Ovi Maps much more Bing-like in appearance. Essentially the UI has been simplified, colors have been muted and there's an improved "visual hierarchy" at each level of zoom. It's challenging for me to specifically tell w [...]

Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data

Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of a detailed world map for the Yandex.Maps service. NAVTEQ has provided Yandex with maps from all over the world, including highly detailed maps of Europe, North America, Australia and developed countries in Asia. These maps show intercity motorways, urban tra [...]

Powered By Nokia, The New Yahoo Maps Goes Live

yahoo-maps-nokia Former Yahoo CEO Carol Bartz will be remembered mainly as a cost cutter who outsourced numerous functions to third parties. A partial list of those includes outsourcing Search to Microsoft, Shopping to PriceGrabber, Real Estate to Zillow and Maps to Nokia/Navteq. And now, the new Nokia-powered Yahoo Maps (NokiHoo) have just gone live in the US and Canada:;; and NokiHoo maps are also available in other places around the world, such as Europe, but Yahoo doesn't have the data or has incomplete data outside of the ar [...]

Yahoo Restaurant Quick Apps: A Dash Of Pandora, A Hint Of Google Squared

Yahoo has rolled out a restaurant Quick App, part of a larger program of making more structured content and transactional capabilities available in SERPs. Examples of Quick Apps are reflected in the screenshot below: Netflix, OpenTable and Sketch-a-search. These "apps" allow users to do a number of things from within the search results. For example, Sketch-a-search allows users to launch a window and search for restaurants by drawing a custom geographic area on a map. The Restaurant Comparison Quick App builds a grid display of similar restaurants (or geographically relevant [...]

Yahoo Local Expands Its Beta To Mobile

Yahoo is making a big push today for its new local search (edit: see below) interface, which offers a somewhat dramatic change both in the content it includes and how it's presented. Greg Sterling actually covered most of this a couple weeks ago here on SEL, but here's a quick recap: The new desktop beta offers a stream-like display of local news, deals, events, and other content that comes from Yahoo editors, local websites and blogs, and community members contributing directly to Yahoo Local. A lot of that content is new to Yahoo Local; some of it expands on Yahoo's recent focus on De [...]

Local Search: Fish Where The Other Fishermen Aren’t

Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages,, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp,, etc.), because of the fragmented nature of local search, there are plenty of other services that generate great local traffic and can provide you with SEO benefits. Here's a brief overview of some "off the grid" opportunities. Facebook Places. So Faceb [...]

Yahoo Experiments With New UI, Content For Local

It has been quite some time since Yahoo updated its pioneering and once-dominant local destination, Yahoo Local. Now the company is testing a simplified UI that streamlines the user experience and offers new content (including deals) in a number of cities. Below are screens showing the current and new Local UIs. First the existing site and then the new beta site for Local: Overall the new site is less cluttered and more attractive visually. However it is also "missing" some features that are present today. The first thing you notice about the new Local UI is that it's essentia [...]

Yahoo’s Sketch-A-Search App For Desktop, iPhone & iPad

Yahoo announced a new set of quick search apps today. The one I like the best is this Sketch-A-Search App, but they also released OpenTable Quick App today and will be releasing a Restaurant Comparison Quick App soon. Let me take you through the Sketch-A-Search App which is live today on Yahoo Search. The Sketch-A-Search App lets you draw an outline on a map and confine local results to be within that outline. had a similar tool ages ago named Ask City’s Shape Search Tool but since Ask dropped their maps program, the feature died with it. It all starts with a search with loc [...]

Yahoo’s Local Focus: Offers, Sketch-A-Search & Restaurant Search Upgrades Coming Soon

In conjunction with an appearance at the Web 2.0 Summit today, Yahoo made several announcements of new products with a local focus. Here's a look at what Yahoo is rolling out now and planning to introduce down the road. Yahoo Local Offers Deals and coupons are a pretty hot item these days in the local space; credit Groupon and others for that. Yahoo announced its horse in the deals race: Yahoo Local Offers. It's an aggregator that "will make it easy for millions of consumers to find, right on Yahoo!, the best local deals and savings in their area." Groupon, in fact, is one of the ini [...]

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