Yahoo’s “It’s You” Ad Campaign Begins Today

Sep 28, 2009 at 2:16pm ET by Matt McGee

After giving a preview of its new "It's You" marketing campaign last week, Yahoo formally begins the global push today. Yahoo says the campaign will cover "online, television, radio, print, and outdoor" advertising, all focused on selling the company's focus on its users. If you're watching TV today, you may see this new "Anthem" ad: Yahoo says the spot will air on all the major TV networks and top cable channels, and will begin airing in the UK and India on October 5. Other countries will get the ad in 2010. Postscript From Danny Sullivan: And in today's Wall Street Journal, I ca [...]

Filed in: Yahoo: Marketing

What Do Y!ou Think Of Yahoo’s New Branding Campaign?

Sep 22, 2009 at 1:46pm ET by Greg Sterling

I wasn't in the room but I watched a webcast of Yahoo CMO Elisa Steele's keynote at the IAB Mixx conference this morning from New York. She introduced the new Yahoo Search but spent more time on the new $100 million (or so) ad campaign: "It's Y!ou." Danny live blogged the It's Y!ou talk by Yahoo CEO Carol Bartz, which also addressed a wide range of other issues. On the whole I'd have to say the earlier Steele speech was unimpressive and too familiar sounding. Maybe it's because they've been previewing the messaging informally for some time. And maybe because the themes and creative of the n [...]

Filed in: Yahoo: General, Yahoo: Marketing, Yahoo: Other

Liveblogging The Yahoo “It’s You” Press Conference

Sep 22, 2009 at 11:16am ET by Danny Sullivan

Along with a new search format, Yahoo has rolled out a new "It's You" marketing push with clever slogans like "The Internet Is Under New Management, Yours." The company is holding a press conference shortly, and I'm here liveblogging it. Let's do this. We're waiting. So are you. Yahoo CEO Carol Bartz up, welcoming people. Wishing it were fashion week but not advertising week here (gets laughs). Yahoo really is committed to be the center of people's lives online. Like 600 million people come each month (or was that day?). It's a lot, get it. They want to be entertained, informed. [...]

Filed in: Top News, Yahoo: Marketing

Dream: Google’s “Did You Mean” Meets Kanye West

Sep 19, 2009 at 2:42pm ET by Danny Sullivan

It's not real. But I sure wish it were, Google going all Kanye West on people searching for Taylor Swift. In the mockup above you can see Google responding "I'm really happy for you, and I'm gonna let you finish your search, but did you mean: beyonce" instead of the usual "Did You Mean" spelling correction. The mockup is from the I Am Bored site, which I found via this discussion by Jess Lee on FriendFeed. And while that might entirely fictional (trust me, it is -- I've tried to reproduce it in various ways. Not. Real.), Yahoo kind of goes all Kanye on its competitors in real life. [...]

Filed in: Search & Society: April Fool's, Search & Society: General, Yahoo: Marketing

Revisionist History: Bartz Claims Yahoo Was Never A Search Engine

Aug 7, 2009 at 1:12pm ET by Danny Sullivan

The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has "never been a search company." Astounding, in that that this is not true. Part of me thinks, "Why bother arguing?" As my A Search Eulogy For Yahoo post from last week explains, whatever Yahoo was, if the Yahoo-Microsoft search deal with goes through, Yahoo's done as a search engine. Heck, Bartz had effectively taken it out of the search game weeks before the deal was announced by backing away from search as a feature. Even if the deal should fail -- Yahoo is still finished as a search pla [...]

Filed in: Features: Analysis, Microsoft & Yahoo Search Deal, Top News, Yahoo: General, Yahoo: Marketing, Yahoo: Search

Become a Premium Member and see all articles in our Yahoo: Marketing archives!

Premium Members get unrestricted access to all archives - and more! Premium membership details below...

Become A Search Engine Land Premium Member

Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.

Subscribe as a premium member today and you'll get:

  • Unlimited access to news & How To articles.
  • Exclusive videos & webinars with search experts.
  • Expanded community profile & posting privileges.
  • Discounts to SMX Conferences & Events.
  • 30 Day money back guarantee.

Learn More

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
En Espanol|Contact|Members Info|RSS Feeds|Email Subscriptions|Privacy|Advertise
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live