Dec 22, 2011 at 9:16am ET by Barry Schwartz

Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo's "iconic" billboard has been taken down after 12 years of standing tall and proud on the highway as you approached the Bay Bridge. The billboard space is managed by Clear Channel and currently is being offered at an extremely low rate of $65,000 per month. Yahoo, who has not been seeing that much growth over the recent years, said they are looking for "new and innovative ways" to advertise and market themselves. Removing the classic billboard is just one more symbolic nail in the coffin for Yahoo. For more [...]

Related Topics: Yahoo: Business Issues | Yahoo: Marketing

Happy Thanksgiving Logos From Google, Yahoo, Bing & More

Nov 24, 2011 at 9:19am ET by Barry Schwartz

Happy Thanksgiving to everyone! Below is a collection of the 2011 Thanksgiving logos and themes from the search engine industry. Including Google's logo , which went live a couple days ago, and logos from Yahoo, Bing, Dogpile, Ask.com, and others. Today will be a light coverage schedule on Search Engine Land. Enjoy the day and the time with family and friends! Google: Yahoo: Bing: Ask.com: Dogpile: Related Logos: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+ Pre-Thanksgiving Google Logo Leads To Chef Ina Garten Recipes [...]

Related Topics: Ask: General | Google: Logos | Microsoft: Bing | Top News | Yahoo: Marketing

Time Is Short for Automatic Yahoo To Microsoft Migration

Dec 23, 2010 at 5:41pm ET by Pamela Parker

As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing campaigns to Microsoft adCenter. The deadline for U.S. and Canadian advertisers to use the companies’ transition tool is January 5. After that, you’re stuck with exporting and importing, though some search experts suggest the latter method might be more effective anyway. The search alliance companies began asking advertisers to transfer their paid search campaigns as of the end of August. Advertisers who have a Yahoo Search Marketing account b [...]

Related Topics: Microsoft: adCenter | Yahoo: Marketing

Bing It? “Bring It,” Says Google

Jun 23, 2010 at 9:31pm ET by Danny Sullivan

I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of "bring it." Is Google telling Bing to bring it on? It's all automated, of course. This is just Google's spelling correction kicking in. Many more people are likely typing in "bring it" than "bing it," so Google's trying to do the right thing and help them. But it's still funny to me. Over at Ask, the same thing happens there: So see, it's not just Google being mean to Bing. Yahoo also does something similar. It brings back results for for both "bring it" and "bing it" [...]

Yahoo Should Put Ad Budget Into Products

May 6, 2010 at 10:31am ET by Greg Sterling

Last night the WSJ reported that Yahoo will spend an estimated $75 million to $85 million on a campaign to promote itself and its homepage. The initial TV spot (below) is critical of Google and sets itself up in opposition to the search engine as a more desirable homepage because it does more stuff. (see corrections below) When I saw the ad however it seemed completely misguided and off the mark. Facebook is now Yahoo's main rival and one that increasingly threatens to take its place for consumers. Indeed, Facebook is making a quiet if concerted push to become the homepage of choice. [...]

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