Yahoo’s Bay Bridge Billboard Removed After 12-Year Legacy

Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo's "iconic" billboard has been taken down after 12 years of standing tall and proud on the highway as you approached the Bay Bridge. The billboard space is managed by Clear Channel and currently is being offered at an extremely low rate of $65,000 per month. Yahoo, who has not been seeing that much growth over the recent years, said they are looking for "new and innovative ways" to advertise and market themselves. Removing the classic billboard is just one more symbolic nail in the coffin for Yahoo. For more [...]


Happy Thanksgiving Logos From Google, Yahoo, Bing & More

yahoo-thanksgiving-2011 Happy Thanksgiving to everyone! Below is a collection of the 2011 Thanksgiving logos and themes from the search engine industry. Including Google's logo , which went live a couple days ago, and logos from Yahoo, Bing, Dogpile, Ask.com, and others. Today will be a light coverage schedule on Search Engine Land. Enjoy the day and the time with family and friends! Google: Yahoo: Bing: Ask.com: Dogpile: Related Logos: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+ Pre-Thanksgiving Google Logo Leads To Chef Ina Garten Recipes [...]


Time Is Short for Automatic Yahoo To Microsoft Migration

As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing campaigns to Microsoft adCenter. The deadline for U.S. and Canadian advertisers to use the companies’ transition tool is January 5. After that, you’re stuck with exporting and importing, though some search experts suggest the latter method might be more effective anyway. The search alliance companies began asking advertisers to transfer their paid search campaigns as of the end of August. Advertisers who have a Yahoo Search Marketing account b [...]


Bing It? “Bring It,” Says Google

I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of "bring it." Is Google telling Bing to bring it on? It's all automated, of course. This is just Google's spelling correction kicking in. Many more people are likely typing in "bring it" than "bing it," so Google's trying to do the right thing and help them. But it's still funny to me. Over at Ask, the same thing happens there: So see, it's not just Google being mean to Bing. Yahoo also does something similar. It brings back results for for both "bring it" and "bing it" [...]


Yahoo Should Put Ad Budget Into Products

Last night the WSJ reported that Yahoo will spend an estimated $75 million to $85 million on a campaign to promote itself and its homepage. The initial TV spot (below) is critical of Google and sets itself up in opposition to the search engine as a more desirable homepage because it does more stuff. (see corrections below) When I saw the ad however it seemed completely misguided and off the mark. Facebook is now Yahoo's main rival and one that increasingly threatens to take its place for consumers. Indeed, Facebook is making a quiet if concerted push to become the homepage of choice. [...]


Yahoo Paying Luggage Fees At Two Bay Area Airports

Peace on earth, good will toward holiday travelers. That seems to be Yahoo's modus operandi today: The company is paying the baggage fees for all outbound travelers at San Francisco and San Jose international airports. It's part of the Yahoo for Good campaign, and as local news reports suggest, it'll probably help build some goodwill among harried holiday travelers. It's noteworthy because Yahoo has shut down its offices over the holidays as a cost-cutting measure. But paying for luggage at two busy airports on one of the busiest travel days of the year? That should cost Yahoo a nice, littl [...]


Yahoo’s “It’s You” Ad Campaign Begins Today

After giving a preview of its new "It's You" marketing campaign last week, Yahoo formally begins the global push today. Yahoo says the campaign will cover "online, television, radio, print, and outdoor" advertising, all focused on selling the company's focus on its users. If you're watching TV today, you may see this new "Anthem" ad: Yahoo says the spot will air on all the major TV networks and top cable channels, and will begin airing in the UK and India on October 5. Other countries will get the ad in 2010. Postscript From Danny Sullivan: And in today's Wall Street Journal, I ca [...]


What Do Y!ou Think Of Yahoo’s New Branding Campaign?

I wasn't in the room but I watched a webcast of Yahoo CMO Elisa Steele's keynote at the IAB Mixx conference this morning from New York. She introduced the new Yahoo Search but spent more time on the new $100 million (or so) ad campaign: "It's Y!ou." Danny live blogged the It's Y!ou talk by Yahoo CEO Carol Bartz, which also addressed a wide range of other issues. On the whole I'd have to say the earlier Steele speech was unimpressive and too familiar sounding. Maybe it's because they've been previewing the messaging informally for some time. And maybe because the themes and creative of the n [...]


Liveblogging The Yahoo “It’s You” Press Conference

Along with a new search format, Yahoo has rolled out a new "It's You" marketing push with clever slogans like "The Internet Is Under New Management, Yours." The company is holding a press conference shortly, and I'm here liveblogging it. Let's do this. We're waiting. So are you. Yahoo CEO Carol Bartz up, welcoming people. Wishing it were fashion week but not advertising week here (gets laughs). Yahoo really is committed to be the center of people's lives online. Like 600 million people come each month (or was that day?). It's a lot, get it. They want to be entertained, informed. [...]


Dream: Google’s “Did You Mean” Meets Kanye West

It's not real. But I sure wish it were, Google going all Kanye West on people searching for Taylor Swift. In the mockup above you can see Google responding "I'm really happy for you, and I'm gonna let you finish your search, but did you mean: beyonce" instead of the usual "Did You Mean" spelling correction. The mockup is from the I Am Bored site, which I found via this discussion by Jess Lee on FriendFeed. And while that might entirely fictional (trust me, it is -- I've tried to reproduce it in various ways. Not. Real.), Yahoo kind of goes all Kanye on its competitors in real life. [...]


Revisionist History: Bartz Claims Yahoo Was Never A Search Engine

The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has "never been a search company." Astounding, in that that this is not true. Part of me thinks, "Why bother arguing?" As my A Search Eulogy For Yahoo post from last week explains, whatever Yahoo was, if the Yahoo-Microsoft search deal with goes through, Yahoo's done as a search engine. Heck, Bartz had effectively taken it out of the search game weeks before the deal was announced by backing away from search as a feature. Even if the deal should fail -- Yahoo is still finished as a search pla [...]


2009 New Years Day Logos from Google & Others

Happy New Years everyone! Below is a collection of logos for the special day from the search industry, reposted from my other search blog, here for everyone to see. On behalf of the Search Engine Land team, we would like to wish you a happy, healthy and prosperous 2009! Google's Logo: Yahoo's Animated Logo: Seems like Yahoo had a calendar that said December 31, but on New Years itself, they have nothing. Update, they had a logo for a few hours, a reader sent it to me, here it is: Live.com's Theme: AOL's Animated Logo: [...]


“You Could Go To Google,” Says Yahoo — But Why Not Stay Here?

Yahoo has changed the way they handle a query for a competing search engine. Now, if you search at Yahoo for google, live or ask.com, Yahoo will tell you, "You could go to [Search Engine Name Goes Here]. Or you could stay here and get straight to your answers." This is a lot more humorous than what Yahoo did in the past. I have a screen capture of how Yahoo handled this in the past at the Search Engine Roundtable. Here it is: You won't always get a search box, I believe if you refresh your search, Yahoo may remove the search box. Here is a picture of the same message, without [...]


New Online, Radio Campaign Promotes “New Yahoo Search”

Yahoo is launching an "integrated, nationwide, on and offline marketing campaign" to promote the "new Yahoo Search." It emphasizes online display and radio advertising. Animated banners link to actual Yahoo Search results.  The online display campaign is promoting Search Assist and Shortcuts (vs. Google: "don't get lost in the links"). The sample radio spot uses humor and emphasizes anti-virus protection. It also mentions Google by name. Yahoo, Ask and Microsoft have all run past ad campaigns to try and eat into Google's market share, almost entirely without success. The message in thi [...]


Holiday Search Engine Logos For 2007

Happy Holidays, Search Engine Land Readers! The logos above are from Google, Yahoo, and Ask.com for the 2007 holiday season. Google will actually be uploading a new holiday logo each day, Yahoo's logo is very animated, and Ask.com has snowflakes falling from the sky! Plus, as always, '07 Holiday Season Logos & Themes From Search Industry shows the logos from other search related sites, including Dogpile at the Search Engine Roundtable. Happy holidays! [...]


Comparing Annual Ad Spending From Google, Yahoo, And Microsoft

This Associated Press article chronicles how Google has been able to build a multi-billion dollar consumer brand largely without advertising. That's the part everybody knows. But the article also compares the annual ad spending of Google, Microsoft, Yahoo, and eBay. It points out that when Google does buy any advertising, it's typically to recruit employees. Citing no particular source, the article says: While major rivals like Microsoft Corp. and Yahoo Inc. pour more than 20 percent of their annual revenue into sales and marketing, Google devoted 8 percent of its revenue to the category in [...]


JupiterResearch: Google And Yahoo Are Top Online Brands

Following the Harris and BusinessWeek/Interbrand brand surveys, which put Coca-Cola at the top of the list, JupiterResearch asked Internet users about their favorite brands and dissected the audiences. The brand ranking was as follows:Google Yahoo Amazon eBay MySpace Microsoft (including MSN) AOL Apple Others Segmented by age, MySpace rose in popularity to near parity with Google and Yahoo among younger adults. Interestingly, those 55 and older expressed a stronger preference for Google vs. Yahoo. Men preferred Google, while women preferred Yahoo. There were other gender differences as well [...]


Yahoo To Host Web Only US Presidential Debate

Yahoo! to stream web-only US Prez debate from The Register reports that Yahoo will be airing a web-only U.S. presidential debate soon. Yes, Google did something like this recently with YouTube and the Democratic debate. But Google's version was not exclusive to online only, Yahoo's is. Charlie Rose, of PBS, will be hosting the debate, and questions will be taken in real-time. [...]


Yahoo Celebrates “Ultimate Connection” Search Marketing Awards

Yesterday, the Yahoo Search Marketing team honored three small business owners at Stevens Institute of Technology in Hoboken, NJ as part of the Yahoo! Ultimate Connection Contest. Of over 10,000 applicants, five finalists were chosen, and of those five, three special individuals, Glen Halliday of Kids Crooked House, Mike Willner of AlphaGrip, and Melissa Belland of Made in Heaven by Missy were selected as winners. I had the pleasure of speaking with Kristen Wareham of Yahoo who told me a little more about the contest and its impetus. With the launch of Panama in February, the compan [...]


Green Cred: Yahoo Ups The Ante In Battle To Be The Greenest Search Engine

Yahoo launched a big "green" initiative today, including a contest and two related websites -- green.yahoo.com and better.yahoo.com/planet -- helping to build consumer-user awareness about global warming and energy conservation, etc. It's a laudable effort but one that takes on a different cast when viewed in the competitive world of search. In that context, TechCrunch has a somewhat cynical post on the subject. Microsoft previously gave money to UN refugee agency ninemillion.org for every search performed between January and April. And there have been many minor search sites (e.g., ZotSpot) [...]


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