After giving a preview of its new "It's You" marketing campaign last week, Yahoo formally begins the global push today. Yahoo says the campaign will cover "online, television, radio, print, and outdoor" advertising, all focused on selling the company's focus on its users.
If you're watching TV today, you may see this new "Anthem" ad:
Yahoo says the spot will air on all the major TV networks and top cable channels, and will begin airing in the UK and India on October 5. Other countries will get the ad in 2010.
Postscript From Danny Sullivan: And in today's Wall Street Journal, I ca [...]
Related Topics: Channel: Industry | Yahoo: Marketing