Yahoo Wins Mobile Carrier Relationship From Google In Germany
Nov 2, 2009 at 8:00pm ET by Greg Sterling
Yahoo reported today that the company had "entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google." Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials:
O2 users now have direct access to Yahoo!’s mobile-optimized search engine, which is specifically designed to provide quick and easily accessible answers for users on the go. Yahoo! most popular properties including Yahoo! Mail, News, Weather, Finance, Flickr, Eurosports and Soccer [...]
Filed in: Google: Mobile, Yahoo: Mobile & Go, Yahoo: Outside US, Yahoo: Partnerships
Yahoo Upgrades Mobile Homepage
Oct 8, 2009 at 9:21am ET by Greg Sterling
Yesterday at the CTIA mobile conference, Yahoo Mobile SVP David Ko announced a range of upgrades to its mobile homepage. The new homepage was launched this past April. According to the statement that Yahoo put out yesterday, the homepage has been optimized for 1,900 devices. Video is also a bigger part of the experience now on smartphones.
Changes and upgrades for smartphones include the following:
Dynamically updated content with pagination – without using additional screen real estate or refreshing, users are able to access a wealth of content. For example, the ‘Tod [...]
Filed in: Yahoo: Mobile & Go, Yahoo: Video
Yahoo Search Ads Now On iPhone & Android Mobile Devices
Sep 30, 2009 at 9:39am ET by Barry Schwartz
The Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. Yes, Yahoo said, this is an automatic opt in for all advertisers.
Yahoo said, "As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already." Yahoo boasted, if you didn't have your ads on mobile devices, then "we’ve done it for you." I assume there is an easy way to opt out, if you specifically do not want to show your ads on these devices?
Here is a picture of the ads:
There are also [...]
Filed in: Yahoo: Mobile & Go, Yahoo: Search Ads
Yahoo! Syncs Mobile Homepage With PC
Jul 28, 2009 at 8:48am ET by Greg Sterling
Last week Yahoo launched its new homepage, which allows users to customize the site and improves overall usability. The centerpiece of the recently launched Yahoo homepage is My Favorites, the new customizable left column that allows users to add third party content and make it more of a personal "dashboard." The Yahoo mobile browser homepage, the most recent version of which was launched in Q1, already featured a heavy dose of personalization. However, Yahoo has updated the mobile homepage to bring it more into alignment with the new PC homepage.
The updated mobile homepage, which offers s [...]
Filed in: Yahoo: Mobile & Go
Report: ChaCha Voice Search Beats Google, Yahoo/Vlingo In Accuracy, Reliability
Jul 21, 2009 at 2:08pm ET by Greg Sterling
A new report finds that mobile search and answers service ChaCha beat Google and Yahoo's voice search tools in terms of overall accuracy and reliability across a range of query types in a controlled study. The study was conducted by Albright Communications/MSearchGroove in January of this year.
The report, which can be downloaded from the ChaCha site, was sponsored by ChaCha but the authors said, "While ChaCha sponsored the study, it was fully removed from the planning, testing, analysis, and reporting of this work." The methodology was very specific and relatively elaborate. I summarize it [...]
Filed in: Google: Mobile, Google: Voice Search, Microsoft: Bing 411, Search Engines: Mobile Search Engines, Yahoo: Mobile & Go
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