Yahoo Discontinues “Go”, A GPhone Finally Cometh?
Nov 18, 2009 at 7:20am ET by Greg Sterling
Yahoo has decided to discontinue its "Go" mobile app. Go was originally part of a larger "three screen" strategy that included TV and mobile delivery of Yahoo content. The Go app was intended as a way to have a richer, self-contained experience on mobile devices. But that strategy has given way to a "Yahoo for mobile" mobile portal approach that is consistent across most high-end mobile devices -- and doesn't require an app download. Of course Yahoo also still has mobile apps for selected smartphones, including the iPhone.
In fact the "Go" experience was never really that impressive and the [...]
Filed in: Google: Mobile, Yahoo: Mobile & Go
Yahoo Launches Mobile Site En Español
Nov 12, 2009 at 11:29am ET by Greg Sterling
Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is "outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones."
Here's the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version:
Here's the PC version; note the tile ad en Espanol:
The ad below from the Spanish mobile si [...]
Filed in: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go
Google, Bing & Yahoo Bribe Users With Free WiFi
Nov 10, 2009 at 9:58am ET by Greg Sterling
Who expected the search wars to open a new front involving WiFi? Google, Bing & Yahoo have each just announced free WiFi promotions of various sorts.
Google, which previously said it would provide free WiFi on all Virgin America flights through early next year, is now going to provide it at 47 US airports through the end of the year. A partial list includes "Las Vegas, San Jose, Boston, Baltimore, Burbank, Houston, Indianapolis, Seattle, Miami, Ft. Lauderdale, Orlando, St. Louis and Charlotte. Additionally, as a result of this project, Burbank and Seattle airports will begin offering ai [...]
Filed in: Google: Mobile, Microsoft: Bing, Microsoft: Bing Mobile, Yahoo: Mobile & Go
Yahoo Wins Mobile Carrier Relationship From Google In Germany
Nov 2, 2009 at 8:00pm ET by Greg Sterling
Yahoo reported today that the company had "entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google." Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials:
O2 users now have direct access to Yahoo!’s mobile-optimized search engine, which is specifically designed to provide quick and easily accessible answers for users on the go. Yahoo! most popular properties including Yahoo! Mail, News, Weather, Finance, Flickr, Eurosports and Soccer [...]
Filed in: Google: Mobile, Yahoo: Mobile & Go, Yahoo: Outside US, Yahoo: Partnerships
Yahoo Upgrades Mobile Homepage
Oct 8, 2009 at 9:21am ET by Greg Sterling
Yesterday at the CTIA mobile conference, Yahoo Mobile SVP David Ko announced a range of upgrades to its mobile homepage. The new homepage was launched this past April. According to the statement that Yahoo put out yesterday, the homepage has been optimized for 1,900 devices. Video is also a bigger part of the experience now on smartphones.
Changes and upgrades for smartphones include the following:
Dynamically updated content with pagination – without using additional screen real estate or refreshing, users are able to access a wealth of content. For example, the ‘Tod [...]
Filed in: Yahoo: Mobile & Go, Yahoo: Video
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