Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with Yahoo! includes; off--network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization sol [...]


Yahoo Buys Mobile Startup With Big Search Chops

Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as "a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles." It sounds like a "social search" or "social discovery" app. Indeed, all five Jybe team members are former search people -- and former Yahoo employees: As part of this acquisition, we’re welcoming an extremely talented group of engineers and data scientists who will join Ya [...]


Yahoo Clues, App Search & Other Products To Shut Down April 1

Marissa Mayer is tightening Yahoo's belt. Since taking over as Yahoo's CEO, she's spoken repeatedly on the need to zero in on being part of its users' "daily habits." Today, the company announced the shut down of seven products that don't fit that "daily habit" mantra. Included in the group are a couple search-related products, including one under-the-radar keyword research tool that we (and others) have written about fondly in the past. Yahoo Clues will be shut down on April 1st. It was poorly named and was primarily positioned as a search trends product, but for SEOs it was an inter [...]


Yahoo Launches Mobile-App Search (For PCs) In The UK

Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new. The UI has been improved somewhat since I last looked at it. As an app search tool it's quite nice. Neither Google nor Bing offer anything comparable in their main search engines. Of course users can search directly for Android apps in the Android Market. Somewhat ironically one of the mobile apps that Yahoo discontinu [...]


It’s Official: PayPal President Scott Thompson The New Yahoo CEO

AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It's now official; Yahoo just put out its formal press release announcing Thompson's appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper technology and product background than prior CEO Carol Bartz who was abruptly terminated last September. In the interim Yahoo CFO Tim Morse has been serving as CEO. Not going to sell itself now There had been an expectation that Yahoo was going to sell itself or a significant minority stake to a private equity buyer or ano [...]


Yahoo Product Runway: Livestand And IntoNow

Yahoo held its second now annual "Product Runway" event, mc'd by product chief Blake Irving. Irving was assisted by some younger executives from companies that Yahoo had acquired in the recent past. There were four announcements, lead by the formal unveiling of Livestand, Yahoo's long-promised tablet news reader application. It competes with Flipboard, CNN's Zite, AOL Editions, Taptu, Pulse and others. Here is a quick summary of the four announcements: Livestand: Described as a "personalized living magazine," it's a mix of Yahoo's own content and third party content. There will b [...]


Yahoo Builds App Search For PC, AppSpot For iPhone, Android

Shashi Seth, SVP of Search & Marketplaces at Yahoo believes that mobile apps are like websites in the early days of the internet and will only continue to multiply just as websites have done -- seemingly exponentially. Regardless of whether the analogy is 100 percent accurate everyone agrees that app discovery has become a big problem. Among other things, it has given rise to an Amazon app store and several independent app-discovery sites like Chomp. Mobile (and increasingly desktop) apps are are an important new content category that Seth believes must be addressed by search. According [...]


Big Mobile Data Dive From SMX West

I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all. For those who weren't fast enough or weren't there I've pulled a few of what I think are the salient mobile data points and slides from these sessions. However this is only a partial summary. During two sessions, Microsoft shared these data points: 53% of queries have a local intent (previously discussed on this blog) 46% of quer [...]


Yahoo Local Expands Its Beta To Mobile

Yahoo is making a big push today for its new local search (edit: see below) interface, which offers a somewhat dramatic change both in the content it includes and how it's presented. Greg Sterling actually covered most of this a couple weeks ago here on SEL, but here's a quick recap: The new desktop beta offers a stream-like display of local news, deals, events, and other content that comes from Yahoo editors, local websites and blogs, and community members contributing directly to Yahoo Local. A lot of that content is new to Yahoo Local; some of it expands on Yahoo's recent focus on De [...]


Yahoo Experiments With New UI, Content For Local

It has been quite some time since Yahoo updated its pioneering and once-dominant local destination, Yahoo Local. Now the company is testing a simplified UI that streamlines the user experience and offers new content (including deals) in a number of cities. Below are screens showing the current and new Local UIs. First the existing site and then the new beta site for Local: Overall the new site is less cluttered and more attractive visually. However it is also "missing" some features that are present today. The first thing you notice about the new Local UI is that it's essentia [...]


Yahoo’s Local Focus: Offers, Sketch-A-Search & Restaurant Search Upgrades Coming Soon

In conjunction with an appearance at the Web 2.0 Summit today, Yahoo made several announcements of new products with a local focus. Here's a look at what Yahoo is rolling out now and planning to introduce down the road. Yahoo Local Offers Deals and coupons are a pretty hot item these days in the local space; credit Groupon and others for that. Yahoo announced its horse in the deals race: Yahoo Local Offers. It's an aggregator that "will make it easy for millions of consumers to find, right on Yahoo!, the best local deals and savings in their area." Groupon, in fact, is one of the ini [...]


Yahoo Expands Mobile Search Results Display

Users of Yahoo's mobile web search site (http://m.yahoo.com) on smartphones should notice new enhancements and expanded search results the next time they search using certain types of queries. Yahoo has announced changes to how it shows search results for local business listings, entertainment, stocks, videos, and images on smartphones. Yahoo says it's "pulling more essential information from the web, and employing the latest HTML5 technology to help you easily browse the content you're interested in." A search for Brett Favre, for example, shows how the search results have expanded. [...]


Bartz: ‘Creepy’ Facebook Could Be Yahoo’s Top Competitor

Yahoo CEO Carol Bartz says Facebook has a "creepy" amount of personal information about its users, and could become Yahoo's number one competitor because of the value of that data. Her comments came about 10 days ago at the USA Today CEO Forum in Atlanta, and have just been published today on the paper's website. When the conversation focused on social media, Bartz had this exchange with USA Today's David Lieberman: Q: Who's your biggest single competitor? A: Facebook — not today, but they could be. If they keep going, they will have the vault of information on everybody in the worl [...]


Yahoo Rolling Out New “Accordion” Search & Other Features

Yahoo is launching a number of search enhancements this evening that start to deliver on the UI innovation that the company has been promising since the Microsoft search deal was announced. It's part of Yahoo's bid to remain relevant in search by spicing up the user experience and trying to bring more utility to page one. Many of these new features were previewed at the recent "Runway" event last month. The two biggest changes or enhancements that users will immediately notice involve image search and a new "accordion" module at the top of search results (though it doesn't always appear). [...]


Yahoo-Bing Mobile Search Transition To Happen At Same Time As Online, Ads To Be Handled By Same Teams

Microsoft and Yahoo have deferred talk of mobile advertising in previous discussions about the search transition. But now it has been made clear that mobile will transition at the same as the PC, and that the account teams will be the same for both segments. Here are the relevant FAQs from Microsoft Advertising's discussion of the transition: Q: Which account team will I work with on mobile search ads? A: Your mobile search ads will be managed by the same account team as your PC accounts. Q: How will Mobile search advertisers be transitioned? A: We are still finalizing our transition [...]


Yahoo Offers Android Search Widget, HTML5 Upgrades For iOS

Though late to the Android party Yahoo has released Search, Mail and Messenger for Android. I downloaded Mail and Messenger -- by using a 2d barcode scanner in my EVO off my iPad screen -- but was unable to open Search to test-drive it before writing this. (See postscript below.) Yahoo has also improved its mobile web experiences for the iPhone and iPod Touch via HTML5. Users can add Yahoo search to the home screen (as an Android Widget). It's also voice-enabled. It's not clear to me whether that voice search capability is provided by partner Vlingo (in which Yahoo is an investor) or [...]


Bing & Yahoo Prompting iPhone Users To Switch Search Engines

We knew that Bing was added as an option in the default search engines used on the new Apple iPhone iOS4. But if you try to searching on either Bing or Yahoo when your default search provider is Google, both will prompt you to switch to their own search engine. Not only will you be asked to switch, if you click okay, the switch will happen easily and automatically. Changing search providers on normal browser toolbars is not this easy, but on the iPhone, it can happen without a user really thinking about it. Go to Yahoo.com on your iPhone using iOS4. Note, I personally tested this on [...]


Yahoo Acquires The Foursquare-Like Koprol

Yahoo announced that it has acquired an Indonesian site called Koprol. Think of it as a kind of cross between Twitter and Foursquare, with more emphasis on the latter. (Yahoo had been rumored to be in talks to buy Foursquare. This move may reflect its inability to close that deal.) It touches local, mobile and social -- but it's mostly about mobile. Here's how Yahoo describes Koprol: Koprol allows people to connect and share photos, reviews and additional information about locations in real-time using just their mobile phone browser, making the service accessible to a large [...]


The Yahoo-Nokia Deal: Some Details & Perspective

Yahoo and Nokia made their anticipated partnership announcement this morning in New York. The public elements of the deal include the following: Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as "powered by Ovi." Yahoo! will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as "Ovi Mail / Ovi Chat powered by Yahoo!" Nokia and Yahoo! plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user [...]


Yahoo: Search Local Menus For “BLT” Or “Hamachi”

Yahoo is introducing a useful new capability in search and Yahoo Local: the ability to search for specific meals or menu items and find them at local bars and restaurants. Yahoo says it's extracting unstructured data from restaurant menus online and making them searchable: By using Yahoo!’s search science to extract structured content – in this case, menu items – from a bunch of different unstructured web pages and matching them to specific restaurants, Yahoo! Search now returns results of restaurants near you that serve the dish you crave when you enter the name of that dish in our s [...]


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