Yahoo Discontinues “Go”, A GPhone Finally Cometh?

Yahoo has decided to discontinue its "Go" mobile app. Go was originally part of a larger "three screen" strategy that included TV and mobile delivery of Yahoo content. The Go app was intended as a way to have a richer, self-contained experience on mobile devices. But that strategy has given way to a "Yahoo for mobile" mobile portal approach that is consistent across most high-end mobile devices -- and doesn't require an app download. Of course Yahoo also still has mobile apps for selected smartphones, including the iPhone. In fact the "Go" experience was never really that impressive and the [...]

Yahoo Launches Mobile Site En Español

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is "outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones." Here's the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version: Here's the PC version; note the tile ad en Espanol: The ad below from the Spanish mobile si [...]

Google, Bing & Yahoo Bribe Users With Free WiFi

Who expected the search wars to open a new front involving WiFi? Google, Bing & Yahoo have each just announced free WiFi promotions of various sorts. Google, which previously said it would provide free WiFi on all Virgin America flights through early next year, is now going to provide it at 47 US airports through the end of the year. A partial list includes "Las Vegas, San Jose, Boston, Baltimore, Burbank, Houston, Indianapolis, Seattle, Miami, Ft. Lauderdale, Orlando, St. Louis and Charlotte. Additionally, as a result of this project, Burbank and Seattle airports will begin offering ai [...]

Yahoo Wins Mobile Carrier Relationship From Google In Germany

Yahoo reported today that the company had "entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google." Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials: O2 users now have direct access to Yahoo!’s mobile-optimized search engine, which is specifically designed to provide quick and easily accessible answers for users on the go. Yahoo! most popular properties including Yahoo! Mail, News, Weather, Finance, Flickr, Eurosports and Soccer [...]

Yahoo Upgrades Mobile Homepage

Yesterday at the CTIA mobile conference, Yahoo Mobile SVP David Ko announced a range of upgrades to its mobile homepage. The new homepage was launched this past April. According to the statement that Yahoo put out yesterday, the homepage has been optimized for 1,900 devices. Video is also a bigger part of the experience now on smartphones. Changes and upgrades for smartphones include the following: Dynamically updated content with pagination – without using additional screen real estate or refreshing, users are able to access a wealth of content. For example, the ‘Tod [...]

Yahoo Search Ads Now On iPhone & Android Mobile Devices

The Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. Yes, Yahoo said, this is an automatic opt in for all advertisers. Yahoo said, "As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already." Yahoo boasted, if you didn't have your ads on mobile devices, then "we’ve done it for you." I assume there is an easy way to opt out, if you specifically do not want to show your ads on these devices? Here is a picture of the ads: There are also [...]

Yahoo! Syncs Mobile Homepage With PC

Last week Yahoo launched its new homepage, which allows users to customize the site and improves overall usability. The centerpiece of the recently launched Yahoo homepage is My Favorites, the new customizable left column that allows users to add third party content and make it more of a personal "dashboard." The Yahoo mobile browser homepage, the most recent version of which was launched in Q1, already featured a heavy dose of personalization. However, Yahoo has updated the mobile homepage to bring it more into alignment with the new PC homepage. The updated mobile homepage, which offers s [...]

Report: ChaCha Voice Search Beats Google, Yahoo/Vlingo In Accuracy, Reliability

A new report finds that mobile search and answers service ChaCha beat Google and Yahoo's voice search tools in terms of overall accuracy and reliability across a range of query types in a controlled study. The study was conducted by Albright Communications/MSearchGroove in January of this year. The report, which can be downloaded from the ChaCha site, was sponsored by ChaCha but the authors said, "While ChaCha sponsored the study, it was fully removed from the planning, testing, analysis, and reporting of this work." The methodology was very specific and relatively elaborate. I summarize it [...]

Yahoo Trying To Make Display More Like Search

We've known for some time, based on a number of studies from Microsoft, Yahoo, SEM firms and ad networks, that an online ad campaign that includes both display and search performs better than one that features only display or search. In another version of that same theme, Yahoo recently said that it was using search queries as part of its larger behavioral targeting efforts across its display network. In other words, search queries become part of the targeting data that inform what display ads are shown to users thereafter. Display advertising has been battered in this recession despite ple [...]

Yahoo Adds Voice Search To iPhone App

MobileCrunch noticed Yahoo has added voice search capabilities to their Yahoo One Search iPhone App. I spent a few minutes testing it out and I have to say, that is does an okay job. I didn't conduct enough tests to really compare it against Google's iPhone voice search feature. They are both different in how they work. First let me show you Yahoo's voice search for a test on [who is barry schwartz]: Step 1: Click on the "Press + Speak" button to activate voice search: Step 2: Speak when button turns red and then tap it again when you are done talking: Step 3: The button [...]

Yahoo Streamlining Mobile Experiences, Discontinues “Smartphone App”

Until a couple of months ago, Yahoo had a range of mobile products and experiences in the market: Go, oneSearch, oneConnect and mobile web. With the launch of Yahoo Mobile earlier this year the company has been seeking to bring more consistency to the mobile user experience. Earlier today TechCrunch reported that Yahoo had "abandoned" Blackberry in favor of the iPhone: Score another one for the iPhone. Yahoo is abandoning its mobile apps for the Blackberry and other smartphones in order to focus more on its recently relaunched iPhone app. For every other phone, it is concentrating development [...]

Report: Yahoo Top Search Performer On Mobile Web

Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet. The criteria and ranking methodology used included the following benchmarks: Discoverability - how readily a consumer can find the mobile Web site using different URLs. Readiness - how well the mobile Web site renders on popular mobile devices. Availability - the percentage of successful transactions or the availability of a Web page. Response time - how long each page takes to download and the duration of an entire transaction. Consi [...]

Yahoo Gets It Right: New Mobile Website, iPhone App Launch

At the Mobile World Congress event in Barcelona in February Yahoo announced "Yahoo Mobile," a more integrated presentation of Yahoo's mobile assets and a successor to the ineffectual Yahoo Go. Mobile represents a more coherent integration of what what had been a fragmented collection of mobile properties: oneSearch, Go, oneConnect and onePlace. This evening the new mobile website and iPhone app formally launched; and they represent a dramatic improvement over what came before. There's also an iPhone version of Yahoo Messenger available this evening. The image above is of the iPhone a [...]

Yahoo Not Focused On MSFT Sale, Rather On Mobile & 141 Home Page Variations

Three intertwined stories appeared today about Yahoo. The first from Dow Jones Newswires picks up on a Thomas Weisel report about the company, following a meeting between analysts and CEO Carol Bartz. Ironically the report (as described) is highly positive but it sent shares down because it suggests that a Microsoft-Yahoo deal is not going to happen: "We believe she is focused on building Yahoo for the long term and is narrowing her sights on improving the product before anything else," the analysts said, adding they were bullish on her goals. "A mantra that has been missing at Yahoo for far [...]

Inquisitor Debuts On iPhone

The Yahoo Search Blog announced that my favorite search browser plugin, Inquisitor has made its way to the iPhone. You can get it right now on your iPhone in the iTunes Store for free by clicking here. The features include: Yahoo Search Assist search suggestions View search results in one click, within the application Site summaries load before the web site itself loads Yahoo News results (if applicable) Personalized search results based on your search history Search history shows you your search logs Clear results by shaking your phone So I had time to play with this iPhone app [...]

Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

AllThingsD is one of several sources reporting that the EVP of Connected Life at Yahoo, Marco Boerries, will be leaving the company ahead of the anticipated management reorganization. AllThingsD's Kara Swisher speculates that this may result in a "cut back" in mobile efforts at Yahoo: It’s unclear what the impact of Boerries’ departure on Yahoo’s Connected Life unit will be. But it seems more likely than not that Bartz will cut back, given it is a harder to monetize now and also because Yahoo does not have its own device, as both Apple (AAPL) and Google (GOOG) do, which might help it [...]

Yahoo Reorganizes, Rebrands Mobile Offerings As “Yahoo Mobile”

In Barcelona at the GSMA Mobile World Congress event, which has been mostly about new handsets so far, Yahoo announced what it's calling "Yahoo Mobile." I haven't yet been able to talk to anyone at Yahoo about this, but it appears to be mostly a rebranding and repackaging of existing Yahoo mobile assets, with a few new things in the mix. Yahoo Go, the company's downloadable mobile client, appears to be deemphasized or is being phased out (Yahoo will correct me if I'm wrong). There also appears to be a new effort to create more correspondence between the mobile Web and mobile applications. A [...]

Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability

The Yahoo Search Blog announced that Yahoo oneSearch shortcut has been improved and expanded. A new auto-locate feature will detect your location on some mobile devicesEnhanced Search Assist that incorporates the user’s recent search history was added andExpanded availability on Windows Mobile client including the latest latest Nokia and BlackBerry This service also has voice search features. To give it a try on your mobile device, go to [...]

Wacky Idea: A Yahoo-Nokia Combination

As the MicroHoo dance continues, here's a wacky idea that just occurred to me: why doesn't Nokia invest in or acquire Yahoo? It's partly suggested by this Fortune article that discusses the challenges that the world's leading handset maker faces in penetrating North America. Nokia has added a bunch of online services that try and bridge the internet and mobile. Indeed, Nokia is trying to position itself as an internet company of sorts. And mobile search will be a big ad-revenue driver in the medium term. It's already a critical element of an overall mobile offering. Yahoo, obviously, is [...]

Indian Action: Microsoft Chooses NAVTEQ For Maps, Yahoo Invests In 411 Provider

India is something of a parallel universe in terms of search and internet activity. It's a massive and incredibly dynamic market but distinct from the US and Europe in important ways. All the major engines are competing there and it's also often a testing ground for new products. For example Yahoo's "Glue Pages" were released and tried there before coming to the US. Now Yahoo has bought a 30 percent stake in a local information database and directory assistance provider in the market: Info Network Management Company, which runs the Call Ezee service. Seen as a way to secure local data and prov [...]

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