Yahoo Wins T-Mobile “Default Search” Business

Yahoo's oneSearch will be the "default" search engine on T-Mobile's new Web2Go portal. Yahoo has such a relationship with T-Mobile in Europe already. In the US, Yahoo also provides mobile search to AT&T. Verizon and Google are battling for similar "default" status on Verizon handsets. Both Google and Microsoft have a relationship with Sprint. This brings to more than 80 the carrier relationships that Yahoo has cultivated around the world. It means that Yahoo has the capacity to reach approxiately 850 million people through those deals. In the US mobile search market share looks simi [...]

Yahoo Search Launches iPhone Safari Version

Yahoo has built a mobile Safari version of Yahoo Search for the iPhone. Ryan Grove, a Yahoo developer, blogged about the experience of building out the application. In short, the mobile Safari version gives you almost all of the features the normal Yahoo Search gives you, but with fewer ads and on a smaller screen. Included features are SearchMonkey, Search Assist, shortcuts, and much more. Do note that Yahoo has not built out an iPhone App; this is just a mobile Safari enabled version of Yahoo Search. Here are some screen captures of Yahoo Search on my iPhone: Yahoo Search front page: [...]

Yahoo Introduces Wide Range Of Mobile Search Improvements

Yahoo made a range of mobile search-related announcements today at CTIA. At a high level, these include: Open oneSearch (Search Monkey for mobile), Search Assist for mobile, voice-enabled oneSearch, and "idle screen" search. I spoke this morning with Lee Ott of Yahoo's mobile/Connected Life group and he demonstrated voice-enabled oneSearch (initially only for Blackberries), which is first being offered as a separate search client and will later become part of Go. That capability, which was impressive, is being provided by startup Vlingo, in which Yahoo has also invested. (Yesterday, Microso [...]

Yahoo onePlace: Think Of It As MyYahoo For Mobile

This morning Yahoo announced a new mobile application called "onePlace." The application isn't yet available but appears to be an elegant mobile bookmarking system that is highly customizable and features an RSS reader. It can accommodate any type of content: news feeds, web sites, videos, images, search queries. A shorthand way to think about it might be MyYahoo for mobile. While bookmarks have faded somewhat in their importance on the desktop, notwithstanding the rise of social bookmarking, it's a different story in mobile. The pain of searching on mobile devices means that personalization [...]

Yahoo’s Apex Preview: An Ambitious, Unified Ad Platform

At the IAB conference in Phoenix on Monday, Yahoo President Sue Decker made some tantalizing allusions to a new ad platform called "Apex." According to the NY Times, this stands for "advertiser publisher exchange." Perhaps analogous to AOL's Platform A effort, it attempts to knit all of Yahoo's recent acquisitions and ad network properties together (e.g., RightMedia, Blue Lithium). The Times quotes Decker on the potential capabilities and intention behind the platform: We are building a cutting edge ad platform that runs across all formats, whether it is search, display, video. It is capabl [...]

Mobile Musical Chairs: Google Befriends Nokia; Yahoo Snags T-Mobile Europe

Coming out of the Mobile World Congress this morning are two major mobile search (and probably ad) deals involving Google and Yahoo. Yahoo appears to have replaced Google as the search provider for T-Mobile in Europe, and it also appears to be ousting T-Mobile search partner Medio Systems in Europe (the latter just announced an "on device portal" for T-Mobile USA). Google, for its part, has become a major search partner of Nokia, which is the world's largest handset maker and controls 40 percent of the market. From the press release: Nokia and Google today announced that Google's popular se [...]

Yahoo Makes Bid To Become A Mobile Development Platform

Last night at CES, Yahoo made several related mobile announcements tied to its application Go and a new bid to become a mobile platform for third party publishers and developers. There are essentially three pieces to what Yahoo announced: Yahoo Go 3.0 (not yet live), an open mobile widget development platform for third parties, and a redesigned mobile WAP homepage that emphasizes personalization and customization. The first partners for Yahoo's new open mobile platform are eBay, MTV, and MySpace. There's also a bigger mobile display ad push by Yahoo in this set of releases. Yahoo's oneSearch [...]

Yahoo oneSearch To Power Wireless Carrier Portals In Latin America

Even as attention has been focused on Google's 700 MHz spectrum bid and its Android mobile platform, Yahoo has been aggressively doing business development with mobile operators and handset makers around the world, in Asia, Europe, and now Latin America. This morning Yahoo announced that it had inked another major wireless distribution deal with America Movil. Under the deal, which spans 16 countries and roughly 143 million mobile subscribers in Latin America and the Caribbean, Yahoo's oneSearch "will be the default mobile search service on America Movil's wireless carriers' portals." These [...]

Yahoo’s Big Asian Mobile Push

Yahoo put out a dizzying slew of press releases today aimed at highlighting its carrier partnerships and what it claims is its mobile leadership position. The core of these releases is the announcement of nine new Asian mobile operators, adding to the company's other Asian carrier relationships. Yahoo's oneSearch will provide mobile search for these operators, with monetization and revenue sharing as well. The mobile search utility is now available in 19 countries throughout North America, Europe, and Asia. The new carriers announced today include: Aircel Limited (India), BPL Mobile (India), [...]

Yahoo’s Boerries On Android: Google Risks Being Distracted By Technology

Reuters interviews the head of Yahoo's mobile efforts, Marco Boerries, who emphasizes that Yahoo is building strategic partnerships with carriers and OEMs around the world and argues that Google is probably misguided in introducing Android. Boerries is quoted in the article as saying, "The race is going to be who builds the biggest arsenal of partners and numbers of page views." (This suggests an emphasis on display ads rather than paid search in mobile.) He also argues that Google risks being distracted by technology instead of focusing on ad revenue, the "lifeblood" of both companies. Yaho [...]

Yahoo To Partner With Mobile Operators In Taiwan, South Korea, Hong Kong & Malaysia

Yahoo to announce new Asia mobile tie-ups from Reuters reports Yahoo is expected to announce several partnerships with mobile operators in Asia. Yahoo is in talks with operators in Taiwan, South Korea, Hong Kong, and Malaysia. Yahoo's President, Susan Decker, said: We will have a number of announcements in the months ahead, even days and weeks. [...]

Comparing Mobile Ads In Google & Yahoo

Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Google’s announcement that they would automatically opt-in many of their ads to appear on the mobile platform seems somewhat controversial, since [...]

Yahoo Takes Beta Label Off New Mail, Adds Features

Yahoo has taken the "beta" label off its new Yahoo Mail service. Here's an overview from the Yodel Anecdotal blog. Arguably the most interesting aspect of the new features is the capability of sending text messages to mobile phones from Yahoo Mail. As the Yodel Anecdotal blog points out, this enables a new form of intergenerational communication: parents sending text messages to their kids’ mobile phones from their traditional Yahoo email accounts: We already have great integrated instant messaging features in Yahoo! Mail, so adding text messaging was a natural next step. It’s an increa [...]

Yahoo Go Comes Out Of Beta With Big Global Push

Yahoo Go 2.0 and related mobile oneSearch offerings are coming out of beta this Friday and going into "general availability" in the U.S. While consumers pay no attention to these distinctions -- alpha, beta, gamma and so on -- it signals Yahoo's confidence in the product. Simultaneously, nation-specific versions of Go will be released in 13 countries, including Canada, France, Germany, India, Indonesia, Italy, Malaysia, Philippines, Singapore, Spain, United Kingdom, Thailand and Vietnam. Yahoo also announced that it has signed new partnership agreements with six Asian mobile carriers. The s [...]

Yahoo Rolls Out oneSearch In Canada And Europe

Yahoo isn't waiting for consumers to download its mobile application Go or for handset makers to distribute it. The company is stepping up its push to make Go's central feature, oneSearch, available via any Web-enabled mobile phone. This evening Yahoo oneSearch, which launched in the U.S. in March, replaces existing Yahoo mobile search in five European countries (the UK, Spain, Italy, Germany, France) and Canada. Yahoo is also distributing ads on European oneSearch, as it did in the U.S., at beta launch. Here's more from Chris on oneSearch and from my personal blog Screenwerk. [...]

Google Partners With LG & Mobile Handset Maker Deal Chart

Google has gained another mobile phone handset partnership, this time with LG. As of the second quarter of this year, selected LG handsets shipped throughout the world will be preloaded with mobile versions of Google software, including Google Maps, Gmail and Blogger. Yahoo signed a similar deal with LG in February. It'll be interesting to see if both companies will now have preinstalled apps on the same phones. As John Battelle notes, we're in a new round of handset distribution wars. To help, I'll summarize who is where in a chart below. Beyond LG, Google announced a bundling deal with Sa [...]

Yahoo Launches Mobile Ad Network & Mobile Publisher Services

Yahoo has launched a new Yahoo Mobile Publisher Services site designed to offer one-stop shopping for publishers that want to get mobile content into Yahoo in various ways. In particular, the services offered will be: Yahoo Mobile Ad Network: Will put ads out through Yahoo's mobile network. Includes display ads, sponsored links and oddly, "video or in-game placements."   Yahoo Mobile Content Engine: A special search engine designed to carry mobile-specific material, which will power the Yahoo oneSearch service.   Yahoo Mobile Media Directory: A directory of mobile conte [...]

Yahoo Pushes oneSearch To Most Mobile Phones

Yahoo's oneSearch for mobile phones, previously only available on a select few devices, is now available for more than 85% of all web-enabled mobile phones. "We're really redefining what search is for the mobile phone," said Lee Ott, director of Mobile Web for Yahoo. Yahoo oneSearch for Mobile 2.0 is now accessible to more than 85 percent of mobile phones that have access to the mobile Web, and is also available through the gamma version of Yahoo Go. The Yahoo Go search is designed to be sensitive both to the context of a query as well as the location of a phone. Search results are present [...]

Yahoo Signs Mobile Advertisers; Google Partners With Vodafone On Maps, Live Search Mobile Leaving Beta

The 3GSM World Congress is happening this week, so expect a variety of mobile announcements. Here's a rundown on some that have caught my eye: Microsoft Debuts 3 Windows Live Mobile Services from eWeek covers how Microsoft is taking its Windows Live Search For Mobile service out of beta today. (Note: now officially announced here). Let's hope they make it easier to find the app, as I covered in my Ironically, You Need A Map To Find Google & Microsoft's Windows Mobile Map Apps article.   Yahoo ads going mobile from CNN Money covers how Yahoo has signed major advertisers to run mo [...]

Yahoo Go For Mobile Goes “Gamma,” LG Partnership Announced

Yahoo Go For Mobile 2.0, which was released last month, has now gone "gamma" says Yahoo. What's gamma? Last year, Yahoo's Flickr photo sharing service had new features were deemed beyond the beta testing phase but still not final. So, they announced a gamma phase. Now Yahoo's doing the same Yahoo Go. It feels mainly like a way to attract new attention to the Yahoo Go For Mobile suite, especially after Google recently got some attention for launching the Google Maps For Windows Mobile app earlier this month. But Yahoo says in a release that there are some new features, in particular: [...]

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide