Mardi Gras Logos From Bing & Dogpile

Danny has already shared the Google International Women's Day logo, but did you know it is also Mardi Gras today? Bing and Dogpile have special logos and imagery for the celebratory day. Here is Bing's special dragon theme for Mardi Gras: DogPile gets a bit more festive: I also posted a theme at the Search Engine Roundtable: I should add that Yahoo also has an animated logo for International Women's Day. Here it is: [...]

Yahoo To Offer Y Connect; While Facebook Undergoes Privacy Scrutiny

Yahoo to Offer Media Links from the Wall Street Journal reports Yahoo will create a similar tool to Facebook connect for their media publishers, web developers and other websites to integrate with. Yahoo would not comment on the new system, but the purpose behind it is to help Yahoo better track users around the web, so they can offer more tailored ads and offer advertisers better ad targeting options. Y Connect allows users to register and log into web sites by clicking on a Yahoo button. After the user logs in, their activity on the web site can be shared with Yahoo. This shared data [...]

Yahoo Paying Luggage Fees At Two Bay Area Airports

Peace on earth, good will toward holiday travelers. That seems to be Yahoo's modus operandi today: The company is paying the baggage fees for all outbound travelers at San Francisco and San Jose international airports. It's part of the Yahoo for Good campaign, and as local news reports suggest, it'll probably help build some goodwill among harried holiday travelers. It's noteworthy because Yahoo has shut down its offices over the holidays as a cost-cutting measure. But paying for luggage at two busy airports on one of the busiest travel days of the year? That should cost Yahoo a nice, littl [...]

What Do Y!ou Think Of Yahoo’s New Branding Campaign?

I wasn't in the room but I watched a webcast of Yahoo CMO Elisa Steele's keynote at the IAB Mixx conference this morning from New York. She introduced the new Yahoo Search but spent more time on the new $100 million (or so) ad campaign: "It's Y!ou." Danny live blogged the It's Y!ou talk by Yahoo CEO Carol Bartz, which also addressed a wide range of other issues. On the whole I'd have to say the earlier Steele speech was unimpressive and too familiar sounding. Maybe it's because they've been previewing the messaging informally for some time. And maybe because the themes and creative of the n [...]

Yahoo’s New Ad Campaign: It’s You!

The Wall Street Journal is reporting that the new consumer-facing Yahoo branding campaign is starting to appear in New York, with a personalization theme: It's You!. According to the article: Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort. The Internet company’s new tagline, according to one of those people: "It’s You!" The Y in the "You" is the Y from "Yahoo," and the famous Yahoo exclamation point will pop up too, this person said . . . The global campaign is focused o [...]

Yahoo Meme Coming Soon … In English

Yahoo appears to be readying an English-language version of its Yahoo Meme microblogging platform. When visiting from my U.S. location, I'm redirected to an English-language version of the service. There are two versions of this home page: one specifically mentions that the service is coming soon, and both include an email form that appears to allow you to request an invite. A Portuguese version of Yahoo Meme was launched earlier this year, and Yahoo followed that up with a Spanish version last month (see Yahoo's Social Plan: Twitter, Twitter, & More Twitter?). The bottom [...]

Is Yahoo Trying To Sell Small Biz & HotJobs?

Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T's yellow pages sales force and the company's newspaper consortium partners Yahoo effectively had "13,000 sales reps" in local markets around the US. Here's the relevant verbatim Bartz quote from the earnings call transcript: We also know that local relevance of both content an [...]

Yahoo Expands BOSS Developer Tools

Yahoo has added a few new tools to its BOSS platform that the company says will give developers more insight to their search results and help build unique search experiences. The new tools include: Integration with Delicious content - end-users can get Delicious saves, top tags, and count information within their search results Advanced language capabilities - developers can now filter specific language results for a given market. BOSS now supports Czech, Hungarian, and traditional Chinese New sorting functionality - BOSS News service can now sort by date and/or a specified time rang [...]

Yahoo – But Not Yahoo Search – Headed To TV

Yahoo is making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration won't include a Yahoo search box. The Yahoo widgets are Internet-based applications that can be used on Internet-connected TVs and controlled with the TV's remote control. Samsung has just introduced a TV that integrates the Yahoo Widget Engine; Sony, LG Electronics, and Vizio will soon launch TVs that support it, too. The Wall Street Journal reports that the initial version of YWE will be preloaded with widgets for Flickr, Yahoo News, Yahoo Weather, and Yahoo Finance. Additional w [...]

Yahoo Closes The Cabin Door On FareChase

FareChase, Yahoo's discount travel search engine, is shutting its doors today. An alert on the FareChase web site indicates that today is the service's final day, and encourages users to instead use Yahoo Travel. In her first conference call back in January, new CEO Carol Bartz said "everything's open for examination" when it comes to streamlining operations and improving the bottom line. Yahoo gave this statement to Search Engine Land: "After careful consideration, Yahoo! is discontinuing FareChase, a travel metasearch engine, effective March 25, 2009. After this date, users will no [...]

Making Sense Of All The Data: Google, Hadoop & Cloudera

The article, Hadoop, a Free Software Program, Finds Uses Beyond Search, explains the very interesting history behind Hadoop. What is Hadoop? It's distributed computing software that enables data mining and analysis on a huge scale. It also, apparently, is an open-source version of proprietary software developed by Google to process and analyze massive volumes of data for search. Here's how the NY Times explains the problem Google was addressing: By 2003, Google found it increasingly difficult to ingest and index the entire Internet on a regular basis. Adding to these woes, Google lacked a rel [...]

Searching Yahoo’s Hack Day 2008

Yahoo hosted Hack Day this weekend, the Yahoo Yodel Anecdotal blog has four blog posts on the event: The hackers are back "6 PM Food, Beer & Games" Talkin’ about Girl Talk Highlights from Open Hack Day The event looked incredibly fun! I just wanted to highlight the demo's that took place that involved search. I might be missing some, so make sure to check out the complete list, if you don't want to miss any. #6, The Wobbly Wheel: In the past 24 hours, we tried to change the classical view of shopping on the web. We implemented in page product comparison, and a universal shopping cart. [...]

YOS: Rewiring Yahoo From The Inside Out

Yahoo's relatively new CTO Ari Balogh expanded upon Yahoo's "open" initiatives in a keynote speech to the Web2.0 conference yesterday. There's a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing on the strategy, which will roll out in increments over the next several months. The "OS" part is not "operating system" but "open strategy." Beyond openness, the themes of Balogh's talk were making Yahoo more social, more consistent and unified, more personal, and eve [...]

Earth Day Logos From The Search Engine Industry

As I posted earlier this morning, here is a quick compilation of logos for Earth Day from the search industry. Google: Yahoo (Flash version): AOL: Cre8asite Forums: Search Engine Roundtable (our theme, it actually glows): Past Earth Day themes and logos from the search industry: Google, & Yahoo! Earth Day Logos, 2007 Search Engine Commemorate Earth Day 2006, 2006 Ask Jeeves & Google Earth Day, 2005 Google Commemorates Earth Day, 2004 [...]

Yahoo To Acquire IndexTools Web Analytics Service

Google offers Google Analytics. Microsoft has its "Gatineau" or recently renamed Microsoft adCenter Analytics service in beta. So I suppose it was inevitable that Yahoo get in on the web analytics action. The company announced today that it is acquiring Tensa Kit, which produces the IndexTools analytics service. Products from Google and Microsoft are free to use, and it sounds like IndexTools -- currently a fee-based product -- will shift to being given away: Following the acquisition, the first group of customers to benefit from these enhanced tools will be more than 150,000 sm [...]

Yahoo Takes A “Shine” To Women 25 To 54

Perhaps the perfection of Yahoo's vertical strategy is its new blog-inspired site Shine. It's a broad mix of content from publisher partners such as Hearst Communications, Rodale, and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine is a kind of meta-vertical and focuses on a key Internet audience: women aged 25 to 54. Yahoo is also cross-promoting other Yahoo verticals (Food, Green, Health, Tech) on the site. If it succeeds, Shine will be a dream come true for brand marketers. [...]

Yahoo Moves Metasearch Engine FareChase To Travel Homepage

TechCrunch noticed that Yahoo has moved the FareChase metasearch engine to the homepage of Yahoo Travel. TechCrunch attributes this move to the recent nearly $200 million acquistion of SideStep by competitor Kayak. I've always thought that FareChase was a very strong property that wasn't being fully leveraged by Yahoo. Yahoo acquired FareChase in 2004. Yahoo is also showing FareChase in response to selected travel queries. For example, here's the result for "flights to London": Online travel-related bookings are worth more than $100 billion annually in the US. Here's some additional analy [...]

Goodbye, Yahoo Picks

Children, gather 'round. When I was a boy, we didn't have Digg. We didn't have Slashdot. When we wanted a big traffic rush, we had to walk eight miles in the snow to Yahoo Picks -- Yahoo Picks Of The Week & Picks Of The Day -- and we liked it. But now, Yahoo Picks is gone. Bow your head to the news that TechCrunch highlighted today. Let a tear or two flow down your face as you read the formal announcement: We're sorry to say that Picks has stopped updating. After 12 years, we're moving on to new projects and fresh ways of highlighting cool sites across the Web. We'll still be here in d [...]

Thanksgiving Search Engine Logos & Off For The Day

Search Engine Land is taking the Thanksgiving holiday off, and best wishes to all those celebrating today. We'll be back with regular coverage tomorrow. Search engines are celebrating with special logos like those above. See the full-sized versions (including Yahoo's animated one) and more special search logos in Search Engine Roundtable's regular roundup, Thanksgiving 2007 from Google, Yahoo,, Dogpile, & The Search Industry. Also see our post from yesterday, Flight Tracking, Airport Conditions, Real-Time Traffic, & Other Thanksgiving Search Tips, for those looking for Thanksgiving [...]

Check Out My Yahoo Kickstart Profile & Get Yours

Today, Yahoo launched their new social networking site geared towards college students and alumni named Kickstart. We first wrote about it over here, where we described that this service will help college students looking for jobs connect with alumni who already have jobs and might be hiring. There is more coverage of the Kickstart launch at Techmeme. I decided to give it a try, and this is what my profile looks like at the moment: Let me take you through the process of signing up. (1) Go to Kickstart and click on "Getting Started." (2) I was logged into Yahoo, so they asked me to fin [...]

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