Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case

Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners. Those former partners, Worldwide Directories and Ideas Interactivas, sued Yahoo for breach of contract and damages. The case arose from the termination of a contract between Yahoo de Mexico and Ideas Interactivas. In roughly 2002, the companies agreed to jointly produce online and print directories: "Yahoo! Paginas Utiles." The project was initially successful and the parties sought to expand the deal to other countries and regions, including Central America, [...]


Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with Yahoo! includes; off--network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization sol [...]


Yahoo Announces Secure Search Partnership With AVG

Yahoo and AVG announced a new partnership deal where Yahoo will power AVG's secure search, which will protect AVG's customers dangerous websites and online threats. The process uses AVG's LinkScanner technology to protect their users from malicious web sites. As we reported a couple of days ago, there was an 80% increase in the number of infected search results clicked on by users this holiday season. So the need for security in search is there. "AVG is excited to team up with Yahoo! to help provide Internet users with peace of mind when searching the web or accessing their favorite onli [...]


Search Alliance Beginning adCenter Rollout In the UK, France & Ireland

The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland. The companies last month announced they'd begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft's Bing for some time. Ramping of Yahoo traffic will begin as early as March 19, according to Microsoft. The paid search transition ie expected to be completed by the end of April in the UK, France and Ireland. Yahoo Search Marketing account holders in these countries can use a migration ass [...]


Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]


Search Alliance Begins First AdCenter Testing In Europe

Microsoft adCenter ads are soon coming to Yahoo pages in France, Ireland and the United Kingdom, Microsoft announced today. The first testing for the roll-out will commence mid-January and may involve up to 10% of Yahoo's traffic in these geographies. Microsoft suggests advertisers closely monitor campaigns and be prepared to increase budgets if they're more than 80% depleted. Testing and adjustments will continue until the companies are ready for a full roll-out, which is expected to be in the second quarter. North American advertisers and publishers were transitioned to adCenter in 201 [...]


It’s Official: PayPal President Scott Thompson The New Yahoo CEO

AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It's now official; Yahoo just put out its formal press release announcing Thompson's appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper technology and product background than prior CEO Carol Bartz who was abruptly terminated last September. In the interim Yahoo CFO Tim Morse has been serving as CEO. Not going to sell itself now There had been an expectation that Yahoo was going to sell itself or a significant minority stake to a private equity buyer or ano [...]


Powered By Nokia, The New Yahoo Maps Goes Live

Former Yahoo CEO Carol Bartz will be remembered mainly as a cost cutter who outsourced numerous functions to third parties. A partial list of those includes outsourcing Search to Microsoft, Shopping to PriceGrabber, Real Estate to Zillow and Maps to Nokia/Navteq. And now, the new Nokia-powered Yahoo Maps (NokiHoo) have just gone live in the US and Canada: maps.yahoo.com; espanol.maps.yahoo.com; ca.maps.yahoo.com and qc.maps.yahoo.com. NokiHoo maps are also available in other places around the world, such as Europe, but Yahoo doesn't have the data or has incomplete data outside of the ar [...]


Yahoo Asia & More European Properties Transitioned To Bing Powered Results

The Yahoo Search Blog announced they have transitioned much of their Asian algorithmic search to be powered by Bing with the exception of Korea. Specifically, Asian Yahoo search users in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam will now get Bing powered results. In addition, they also migrated over more European countries such as Greece, Poland, Romania, Switzerland (German, French and Italian languages) and Turkey. In addition to the transition of Yahoo UK to Bing back in August, which included Yahoo UK, France, Germany, Spain and Italy. Ya [...]


Yahoo Q1 2011 Mixed: Display Up, Search Down, Revenues $1.06 Billion

Yahoo reported Q1 revenues of $1,064 million, which represented a 6 percent decline vs. a year ago. The company essentially blamed the search deal with Microsoft for the decline: [The decline was] primarily due to the required change in revenue presentation related to the Search Agreement and the associated revenue share with Microsoft. For transitioned markets (U.S. and Canada), Yahoo! now reports revenue associated with the Search Agreement on a net (after TAC) basis rather than a gross basis. Excluding the impact of these two items and the impact of the divestitures of Zimbra and HotJobs, [...]


Italians Issue Another Dubious Anti-Search Decision

Earlier this year the Italian Communications Authority decided that YouTube was effectively a TV broadcaster and imposed the same rules and restrictions that apply to TV in Italy -- and potential penalties for their violation -- on Google. It said that Google is now legally responsible for any content appearing on YouTube. Now an Italian court has done something potentially much more sweeping with broad implications for search in Italy. Yahoo Guilty for Linking to Infringer Yahoo (in its capacity as a search engine) has been found liable for helping facilitate copyright infringement by index [...]


Bing Now Powering Yahoo Search In 3 More Countries

Readers outside the US may want to know that the Yahoo-Bing search transition is now complete in three more countries. According to this Yahoo blog post, Bing is now powering the Yahoo back-end for organic search in: Australia Brazil Mexico Bing started powering Yahoo's organic results in the US and Canada last August. [...]


Yahoo Restaurant Quick Apps: A Dash Of Pandora, A Hint Of Google Squared

Yahoo has rolled out a restaurant Quick App, part of a larger program of making more structured content and transactional capabilities available in SERPs. Examples of Quick Apps are reflected in the screenshot below: Netflix, OpenTable and Sketch-a-search. These "apps" allow users to do a number of things from within the search results. For example, Sketch-a-search allows users to launch a window and search for restaurants by drawing a custom geographic area on a map. The Restaurant Comparison Quick App builds a grid display of similar restaurants (or geographically relevant [...]


Google-Yahoo Deal Is Cleared In Japan

Japan's Fair Trade Commission has given its approval to a partnership that allows Yahoo Japan to use Google search results. According to Reuters, Japan's FTC has promised to monitor the alliance for possible violations of the country's anti-monopoly laws. Yahoo Japan, which is controlled by Softbank with Yahoo Inc. as a minor owner, announced in July that it would use Google's search results instead of Yahoo's (and then Bing's when that partnership was implemented over the summer). Days later, Microsoft announced its intention to challenge the Google-Yahoo Japan deal. As a minority owner, [...]


Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic

From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn't have the bandwidth to address Yahoo, let alone Bing. But after the merger the two now control about 28 percent of all search traffic according recent search market share data from comScore. So now that there are two, it makes sense to devote resources to the Yahoo-Bing combination. Search ad network Chitika says that many of the publishers on its network -- almost 50 percent -- are receiving less traffic than they could if they were to p [...]


Yahoo Search Ads Now Fully Powered By Microsoft adCenter

The Yahoo to Microsoft adCenter search ad transition in the U.S. and Canada is now complete. Both Microsoft and Yahoo confirmed the transition is now complete. Yahoo said: Today is a momentous day for us, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. Additionally, this marks the completion of the transition of advertisers’ Yahoo! Search Marketing accounts to adCenter. From now on, to manage the ads displayed on Yahoo US or Canada, you need to manage them on Microsoft adCenter. Yahoo [...]


Japan FTC May Review Yahoo-Google Deal

The Wall Street Journal reports the largest online retailer in Japan, Rakuten has asked the Japan Fair Trade Commission to review the Yahoo-Google deal from a few months back. A Rakuten spokesperson said: The tie-up between the two firms would result in Google monopolizing information, which could hinder the development and growth of not only search engines but many Internet-related services in Japan. As we know, Microsoft said they will also challenge the deal where they said: We plan to present evidence to the Japanese FTC explaining why we believe that this deal is substantially [...]


From Apple To Google TV: A Quick Overview Of Six “Connected TV” Offerings

While many people are focused on the recent launch of Google TV, there are a range of existing alternatives for people who want more than just TV on their TVs -- or who may what to "cut the (cable) cord" entirely. The chart below offers a short overview and comparison of the major providers and systems available in the US market. It is not intended to be definitive or exhaustive. Each product or system below requires some sort of new hardware, either a set-top box or a entirely new TV. Prices range from a low of $59 for the cheapest Roku box to well over $1,000 for the largest Sony Internet [...]


Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter

Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads. Last week, Yahoo's organic transition to Microsoft Bing was complete. This week, Yahoo and Microsoft are starting the paid search transition. That means it is very likely that paid search at Yahoo in the US and Canada will be fully powered by Microsoft adCenter by the end of October. The transition process is three steps: 1) Prepare you [...]


Why Bing+Yahoo Means 5% Less Organic Traffic

Bing is now powering Yahoo’s organic results, and retailers wonder how this algorithmic shift will impact their organic traffic with holiday season just around the corner. Market share trends all seem positive so where’s the beef? While I’m a fan of the direction Bing is taking, don’t expect this market shift to produce short-term organic search gains. In fact, I’m predicting a rather bearish short-term organic loss, particularly if you’ve been Google-centric in your optimization strategies, and if Yahoo has been driving 10% or more of your organic traffic historically. So get read [...]


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