Microsoft-Yahoo Search Deal On Track For Completion

Nov 19, 2009 at 6:53am ET by Greg Sterling

According to AllThingsD the MicroHoo search deal is nearing completion and "definitive agreement" status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties' 8-K filing with the US Securities & Exchange Commission: The Letter Agreement specified that the parties would execute Definitive Agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be [...]

Filed in: Legal: General, Microsoft: Bing, Yahoo: General, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads

Yahoo Wins Mobile Carrier Relationship From Google In Germany

Nov 2, 2009 at 8:00pm ET by Greg Sterling

Yahoo reported today that the company had "entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google." Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials: O2 users now have direct access to Yahoo!’s mobile-optimized search engine, which is specifically designed to provide quick and easily accessible answers for users on the go. Yahoo! most popular properties including Yahoo! Mail, News, Weather, Finance, Flickr, Eurosports and Soccer [...]

Filed in: Google: Mobile, Yahoo: Mobile & Go, Yahoo: Outside US, Yahoo: Partnerships

So What Are We To Make Of The “Ying” Search Delay?

Oct 29, 2009 at 1:35pm ET by Greg Sterling

I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal deadline (October 27). I said it was probably just a case of needing more time to work through some of the details rather than a warning sign that the entire deal was in jeopardy. There's much at stake for both companies (somewhat less for Bing) in having committed to this deal. The market would punish both if the deal were to fall apart. It would be very hard for Yahoo to recover in the short term, having lost some of its best search people (many of whom are now wo [...]

Filed in: Microsoft: Bing, Yahoo: General, Yahoo: Partnerships, Yahoo: Search

American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal

Oct 19, 2009 at 2:50pm ET by Greg Sterling

One of the factors behind the US Justice Department's (DOJ's) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the "4As," or American Association of Advertising Agencies, has formally announced its support for the Yahoo-Microsoft search deal. Below is the full text of the letter, which was signed by 4As President and CEO Nancy Hill, along with the heads of the f [...]

Filed in: Google: Legal, Microsoft: Partnerships, Yahoo: Partnerships

MicroHoo Search Deal Faces DOJ Scrutiny, CEO Bartz Would Have Let MSFT Buy All Of Yahoo

Sep 11, 2009 at 10:30am ET by Greg Sterling

Bloomberg is reporting this morning that the US Department of Justice has decided to look more closely at the MicroHoo search deal. Microsoft and Yahoo are to provide more information on their "ad pricing and product plans, a person familiar with the matter said." This is not a surprise. The companies must convince regulators that the deal will not harm competition or adversely affect SEM pricing. They must also do a similar dance in Europe, where a parallel process will take place. In the end, however, it's likely the deal will be approved given broad US and EU concerns about Google's mark [...]

Filed in: Legal: General, Microsoft: Bing, Yahoo: Business Issues, Yahoo: Legal, Yahoo: Outside US, Yahoo: Partnerships

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