Feb 23, 2012 at 1:44pm ET by Pamela Parker

The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland. The companies last month announced they'd begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft's Bing for some time. Ramping of Yahoo traffic will begin as early as March 19, according to Microsoft. The paid search transition ie expected to be completed by the end of April in the UK, France and Ireland. Yahoo Search Marketing account holders in these countries can use a migration ass [...]

Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

Jan 27, 2012 at 5:27pm ET by Greg Sterling

Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing's market share is smaller than the 20 percent figure cited above. For example, the following is StatCounter's search engine data for Germany: Source: StatCounter NetMarketshare generally agrees, showing Bing's PC search share at just ove [...]

Search Alliance Begins First AdCenter Testing In Europe

Jan 13, 2012 at 9:46am ET by Pamela Parker

Microsoft adCenter ads are soon coming to Yahoo pages in France, Ireland and the United Kingdom, Microsoft announced today. The first testing for the roll-out will commence mid-January and may involve up to 10% of Yahoo's traffic in these geographies. Microsoft suggests advertisers closely monitor campaigns and be prepared to increase budgets if they're more than 80% depleted. Testing and adjustments will continue until the companies are ready for a full roll-out, which is expected to be in the second quarter. North American advertisers and publishers were transitioned to adCenter in 201 [...]

It’s Official: PayPal President Scott Thompson The New Yahoo CEO

Jan 4, 2012 at 8:43am ET by Greg Sterling

AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It's now official; Yahoo just put out its formal press release announcing Thompson's appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper technology and product background than prior CEO Carol Bartz who was abruptly terminated last September. In the interim Yahoo CFO Tim Morse has been serving as CEO. Not going to sell itself now There had been an expectation that Yahoo was going to sell itself or a significant minority stake to a private equity buyer or ano [...]

Powered By Nokia, The New Yahoo Maps Goes Live

Oct 28, 2011 at 12:17pm ET by Greg Sterling

Former Yahoo CEO Carol Bartz will be remembered mainly as a cost cutter who outsourced numerous functions to third parties. A partial list of those includes outsourcing Search to Microsoft, Shopping to PriceGrabber, Real Estate to Zillow and Maps to Nokia/Navteq. And now, the new Nokia-powered Yahoo Maps (NokiHoo) have just gone live in the US and Canada: maps.yahoo.com; espanol.maps.yahoo.com; ca.maps.yahoo.com and qc.maps.yahoo.com. NokiHoo maps are also available in other places around the world, such as Europe, but Yahoo doesn't have the data or has incomplete data outside of the ar [...]

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