Yahoo Search Ads Now Fully Powered By Microsoft adCenter

The Yahoo to Microsoft adCenter search ad transition in the U.S. and Canada is now complete. Both Microsoft and Yahoo confirmed the transition is now complete. Yahoo said: Today is a momentous day for us, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. Additionally, this marks the completion of the transition of advertisers’ Yahoo! Search Marketing accounts to adCenter. From now on, to manage the ads displayed on Yahoo US or Canada, you need to manage them on Microsoft adCenter. Yahoo [...]

Japan FTC May Review Yahoo-Google Deal

The Wall Street Journal reports the largest online retailer in Japan, Rakuten has asked the Japan Fair Trade Commission to review the Yahoo-Google deal from a few months back. A Rakuten spokesperson said: The tie-up between the two firms would result in Google monopolizing information, which could hinder the development and growth of not only search engines but many Internet-related services in Japan. As we know, Microsoft said they will also challenge the deal where they said: We plan to present evidence to the Japanese FTC explaining why we believe that this deal is substantially [...]

From Apple To Google TV: A Quick Overview Of Six “Connected TV” Offerings

While many people are focused on the recent launch of Google TV, there are a range of existing alternatives for people who want more than just TV on their TVs -- or who may what to "cut the (cable) cord" entirely. The chart below offers a short overview and comparison of the major providers and systems available in the US market. It is not intended to be definitive or exhaustive. Each product or system below requires some sort of new hardware, either a set-top box or a entirely new TV. Prices range from a low of $59 for the cheapest Roku box to well over $1,000 for the largest Sony Internet [...]

Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter

Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads. Last week, Yahoo's organic transition to Microsoft Bing was complete. This week, Yahoo and Microsoft are starting the paid search transition. That means it is very likely that paid search at Yahoo in the US and Canada will be fully powered by Microsoft adCenter by the end of October. The transition process is three steps: 1) Prepare you [...]

Why Bing+Yahoo Means 5% Less Organic Traffic

Bing is now powering Yahoo’s organic results, and retailers wonder how this algorithmic shift will impact their organic traffic with holiday season just around the corner. Market share trends all seem positive so where’s the beef? While I’m a fan of the direction Bing is taking, don’t expect this market shift to produce short-term organic search gains. In fact, I’m predicting a rather bearish short-term organic loss, particularly if you’ve been Google-centric in your optimization strategies, and if Yahoo has been driving 10% or more of your organic traffic historically. So get read [...]

Official: Yahoo’s Results Now Come From Bing

Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are still from Yahoo but the free, organic results are now powered by Bing in the U.S. and Canada. Shashi Seth, Senior Vice President of Yahoo! Search Products, said " I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete." He then told everyone to check out the Bing blog to see what they had to say. Bing said: Today I am happy to share that Bing is powering Yahoo!’s search results in the US a [...]

MSFT Will Challenge Google-Yahoo Japan Deal

In a move that should surprise no one, Microsoft says it will try to block the recently announced Google-Yahoo Japan partnership. In our story from Tuesday, a Microsoft senior VP spoke out strongly against the partnership. Now, Silican Alley Insider received confirmation last night that the company will take steps to challenge it formally. "We plan to present evidence to the Japanese FTC explaining why we believe that this deal is substantially more harmful to competition than Google's deal with Yahoo in 2008 that the DOJ found to be illegal," says a Microsoft rep. Also reported in o [...]

Yahoo Japan Switches To Google, Microsoft Calls It ‘Anti-Competitive’

AllThingsD reported that the Softbank majority owned Yahoo Japan has decided to replace Yahoo Search (soon Yahoo-Bing) with Google. Yahoo owns a minority stake in Yahoo Japan and so can't control or block the decision. According to a statement released by Yahoo it will "support" the deal as it is contractually bound to do: Yahoo! Japan announced that it has chosen to implement Google as its backend algorithmic search engine and paid search infrastructure. Yahoo! Japan made this decision as an independent and separate publicly traded company, in which Yahoo! holds a 35% equity interest. [...]

Optimizing Yourself For The Yahoo! Microsoft Search Alliance

David Roth is Director Of Search Marketing for Yahoo, as well as being a very large Yahoo advertiser. Offering an insider’s perspective, Dave provides some unique insights into the forthcoming Yahoo/Microsoft search alliance. Here are his tips and information that will enable both large and small advertisers, publishers, and webmasters to navigate the process smoothly.

Yahoo Begins Testing Bing Powered Results This Month

Yahoo sent out an email discussing some of the organic Yahoo-to-Bing transition topics that are on the mind of their advertisers. The email goes over typical questions and tips but adds some additional insight into launch and testing dates. Yahoo confirmed they are testing Bing powered results "offline," which we already know. But today, I believe for the first time, Yahoo has confirmed they will be testing Bing powered results in the live search results. The email wrote: Though much of our testing is already happening offline, this month we'll also test the delivery of organic and pai [...]

With Deeper Facebook Integration, Is This Yahoo’s ‘Tom Jones Moment’?

First the news, which has already been widely reported: Yahoo is more deeply integrating Facebook on its homepage and across many of its properties. It has also changed the name of "Yahoo Profiles" to "Yahoo Pulse" (currently not working) and made the property more of a social media dashboard that manages sharing with third party sites as well as across Yahoo. Here are the relevant bullets from the formal announcement: Facebook Integration -- Yahoo! has reached an important milestone in its partnership with Facebook. Starting this week, people who use both Yahoo! an [...]

The Yahoo-Nokia Deal: Some Details & Perspective

Yahoo and Nokia made their anticipated partnership announcement this morning in New York. The public elements of the deal include the following: Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as "powered by Ovi." Yahoo! will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as "Ovi Mail / Ovi Chat powered by Yahoo!" Nokia and Yahoo! plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user [...]

Yahoo Buys Associated Content, Makes An SEO Play

It seems like a match made in SEO heaven: An old, trusted, powerful domain like and a content factory like Associated Content. That partnership is coming soon thanks to Yahoo's announcement today that it's agreed to buy Associated Content. Financial terms were not announced, though some reports peg the sale at about $100 million. Yahoo says the acquisition should be completed in the third quarter of this year. Founded in 2005, Associated Content has approximately 380,000 contributors who write articles, create videos, or upload audio and more on practically any subject under the s [...]

Yahoo, Samsung Announce Expanded Mobile Partnership

Yahoo announced this morning that its services will be pre-loaded on millions of Samsung phones worldwide. The new deal expands a relationship between the companies that began in 2007. Samsung is the second largest handset maker in the world, by unit sales, according to hardware tracking firm Gartner. Samsung is the third largest handset maker in the US but has a more limited presence in the all-important smartphone segment. According to the press release one or more of the following services will appear on Samsung handsets, including Bada (Samsung's OS) and Android phones: Yahoo! M [...]

Following Shopping, Yahoo Partly Outsources Health Vertical To Healthline

The Yahoo strategy of outsourcing content and technology continues. According to a press release, Healthline will support and augment the existing content and provide search for Yahoo Health. In the Healthline partnership, Yahoo! gains a technology partner that already provides over 90 million users a month with the most contextually relevant and clinically accurate health information available on the Internet and offers targeted opportunities for advertisers. Under the multi-dimensional agreement, Healthline will build upon Yahoo!’s existing high qualit [...]

Yahoo Gains AT&T, Loses T-Mobile Search Deal

Earlier this week, we discovered that Yahoo would be the default search engine on AT&T's first Android handset, the Motorola Backflip. That's a first as far as I know, an Android device that doesn't present Google as the featured search engine. However, in the bad-news column for Yahoo, according to PaidContent, T-Mobile has now swapped it for Google as the default search engine on the T-Mobile portal. However it's no longer clear how valuable these portal deals are, as the market shifts to smartphones. Most of the mobile internet activity takes place on smartphones, though not entirely [...]

Yahoo To Broadly Integrate Twitter Across Properties

Earlier this evening Yahoo announced that it had deepened its relationship with Twitter and would be integrating Twitter's feeds and content across its network: The partnership integrates Twitter’s real-time social experiences with Yahoo!’s global network of nearly 600M people. Together with the recently announced Facebook integration, this relationship is a key part of advancing Yahoo!’s social strategy, transforming it into a highly customizable social experience that lets people unify their activity from their many social experiences across the Web. The integration also provides Y [...]

Yahoo Sells “Non-Core” Asset HotJobs For $225 Million

The HotJobs for sale rumor has been around for some time. Yesterday a deal with Monster was finally announced. It is being widely hailed as a smart move by Yahoo to gain cash and divest itself of another "non-core asset." Except for payment and other terms the deal is conceptually analogous to what Yahoo is doing with PriceGrabber in shopping and with Microsoft in search: outsourcing content or fulfillment. Yahoo will continue to have a career site (at least for the next three years) but it will be powered and populated by Monster: Monster and Yahoo! have also entered into a three year [...]

Yahoo Gains “Default” Search Deal With Ubuntu

One small search victory for Yahoo: a new default search deal with Ubuntu, the free Linux-based operating system. According to Ars Technica: Canonical, the company behind the popular Ubuntu Linux distribution, revealed today that it has established a revenue sharing agreement with Yahoo. As part of the deal, the Firefox Web browser that is shipped in Ubuntu will be configured to use Yahoo as the default search engine . . . The change will encompass both the search provider in Firefox's toolbar and the default start page. Users will still be able to quickly change the default search servi [...]

The End of Yahoo Shopping? Company Substantially Outsourcing To PriceGrabber

Relatively quietly Yahoo has decided to outsource most of Yahoo Shopping to PriceGrabber. This is analogous to what Yahoo is doing with Microsoft-Bing in search -- just not with Microsoft. Merchant listings will now come from PriceGrabber and e-commerce sellers will only be able to get into Yahoo Shopping via PriceGrabber or Yahoo Search (Bing). This is interesting on many levels. It could signal the arrival of a "vertical outsourcing" strategy that moves to other verticals: autos, real estate, travel, local . . . It also seems to represent something a loss for Microsoft. While PriceGrabber [...]

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