Yahoo Shutters Its Yahoo Publisher Network

In a sign of continued trimming at Yahoo, the company has announced that it's closing the Yahoo Publisher Network (YPN) -- Yahoo's counterpart to Google's Adsense -- as of April 30. YPN was launched about five years ago, but never formally advanced beyond the "beta" label. A Yahoo spokesperson gave us this statement confirming YPN's closure: Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher [...]


Is Yahoo Trying To Sell Small Biz & HotJobs?

Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T's yellow pages sales force and the company's newspaper consortium partners Yahoo effectively had "13,000 sales reps" in local markets around the US. Here's the relevant verbatim Bartz quote from the earnings call transcript: We also know that local relevance of both content an [...]


Yahoo Debuts SMB DIY Display Ad Builder

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]


Yahoo Shuts Down Publisher Network RSS Ads

The next Yahoo program to be discontinued are the Yahoo Publisher Network RSS ads. Here is an email I just received from Yahoo: We wanted to let you know that we are closing our Ads in RSS program effective February 2, 2009. We have ended this beta program to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match. We recommend that you remove current Content Match tags from your RSS pages. Please be assured that we continue to invest in both our Sponsored Search and Content Match products and are excited about many upcoming [...]


Yahoo Shuts Down Content Match In UK

The PPC Hero blog said they received an email from Yahoo that they are shutting down Yahoo's contextual network ads in the United Kingdom. This product is named Content Match, which allows Yahoo Publisher Network publishers to display Yahoo ads on their sites. Yahoo matches the advertiser's ads by the contextual relevancy of the page's content to the keywords the advertisers purchased. In the email sent to PPC Hero, they said they will close it down officially by March 31st, the same date they are officially closing the Adobe PDF ads. Currently, the UK version of the Content Match produc [...]


Adobe & Yahoo Discontinue PDF Contextual Ad Program

Amit Agarwal reports that Yahoo and Adobe have decided to discontinue the Ads for PDF product they launched in November 2007. An email sent to current participants of the program blamed the economic conditions for the failure of the program. The email said the program was discontinued due to "reassessment of priorities in the current economic environment." If you currently have ads in PDFs, the ads will continue to run through March 31st, and then stop working beyond that point. Jennifer Slegg also comments on the failure of this product. [...]


Yahoo Improves Content Match Targeting

The Yahoo Search Marketing Blog announced they have improved the targeting and relevancy of their content match product. The improvements will lead to a higher click through rate on ads and higher satisfaction. The specific improvement is that they now not only target the ads based on the content of the page, but also based on the user viewing the page. Yahoo will tailor the ad based on the "users' geographic and behavioral profiles." [...]


Yahoo Rolls Out More Details About APEX/AMP

In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo's new ambitious, integrated ad platform -- what President Sue Decker previously called "APEX" (advertiser-publisher exchange) and is now apparently being called "AMP." The idea is to allow Yahoo and its partners -- initially the members of the newspaper consortium -- to sell ads on each others' sites and throughout the network. The ads will at first be CPM-based graphical ads. Eventually the system will encompass the full range of ad types and formats, inc [...]


Four Newspapers Join To Create Another Local Network For National Advertisers

Newspapers have watched as "their" national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and the NNN. But now Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. have formed a joint venture called quadrantOne. There will be common technology, common sales, and support and dedicated premium inventory at [...]


Yahoo Contextual Ads To Power “Ads For Adobe PDF”

Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually relevant to the content within the PDF. If you produce PDF documents and want to monetize them with relevant ads, this seems to be the product for you. To get ads on your PDF documents, you will first need to be approved for the beta. To sign up for the beta, complete this form. Then you apparently upload your PD [...]


Google News May Index Yahoo Ads

BlogStorm has found that Google News might actually index Yahoo contextual ads. For example, a search on Loans4 in Google News returns an article from InTheNews.co.uk. Let's look carefully at the snippet in Google News: As you can see, the text reads: If you are a homeowner, visit the Loans4 website to see which loan you qualify for. Compare over 30 insurers to find the cheapest car insurance quote. ... Now, go to the InTheNews.co.uk article and try to find that content in the main article. You can't. But you can find it in one of the ads on the lower right part of the page. Here is [...]


Details On Yahoo’s Advertiser & Publisher Group Leaked

Michael Arrington of TechCrunch has posted an email sent by Yahoo's CFO, Susan Decker, that she emailed all Yahoo employees yesterday on the topic of the new Advertiser & Publisher Group. In the email she explains how the group will be organized into "demand channels, supply channels and marketing products." In short, the demand channels will focus on the advertiser, the supply channels will focus on the publisher and the marketing products division will match and bridge the two channels. Greg Coleman, EVP Global Sales, will lead the demand unit. Hilary Schneider will lead the supply chann [...]


Yahoo Publisher Network Adds Domain Level Blocking

The Yahoo Publisher Network blog announced a new feature to allow publishers to block ads from showing up on the domain or sub-domain level. The feature is called "Ad Blocking" with a large text box, where you enter in domains or sub-domains of sites you would like to block. You can enter in a total of 200 URLs. Domain-Level Blocking: Entering, say, "mycompetitor.com [...]


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