After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange.
The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]
Related Topics: Yahoo: Display Ads | Yahoo: Partnerships | Yahoo: Publisher Network | Yahoo: Search Ads
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