10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience

Search launches seem to come in threes. A couple of weeks ago we had Bing Social, then came Google with Knowledge Graph and now Yahoo introduces Axis. When I met with Yahoo earlier this week to hear about it I received the now familiar speech that Yahoo is still very much in search and continuing to "innovate" around the UI and UX. There have been some interesting efforts along those lines on the PC in the past (Yahoo Search Direct), but Axis actually is genuinely different and noteworthy. Three screen experience Axis is available for all three screens: PC (as a browser plug-in), the i [...]


Yahoo Search Sees 8th Monthly Share Decline — comScore

It's that time again: April comScore qSearch data are coming out tomorrow. But the financial analysts are releasing it first to their clients and others who've subscribed to their missives. According to our source, comScore will report that both Google and Bing have made small, incremental gains since last month and seen modest growth since last year. One or both are growing, it appears, at Yahoo's expense. AOL and Ask are basically flat. Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share. Our source believes that Yahoo's s [...]


Search Alliance: AdCenter Migration Complete In UK, Ireland And France

Microsoft and Yahoo -- the Search Alliance -- have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February. Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant soft [...]


Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent

A short while ago Yahoo released Q1 earnings, which exceeded financial analysts' consensus estimates. Total revenue was $1.22 billion, up 1 percent year-over-year (YoY). Net earnings were $286 million, representing 28 percent YoY growth. Total search revenue was $470 million, up 3 percent vs. last year. Search revenues (ex-TAC) were up 8 percent to $384 million (vs. $357 in Q1 2011). Total display ad revenues were down 2 percent, however, to $511 million. The search gains came notwithstanding a decline in overall query volume last quarter, according to comScore. New CEO Scott Thom [...]


comScore: Only Search Engine To See Drop In Queries In March Was Yahoo

comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a decline of 5% in the number of search queries. Search Engine market share has not changed much between the various search engines: Google's share of searches in March was 66.4%, compared with 66.4% in February 2012 and 65.7% in March 2011. Yahoo's share of searches in March was 13.7%, compare [...]


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