During SMX West this week, Yahoo announced an update to its Yahoo Search Marketing Desktop tool for managing PPC campaigns. If you weren't at the show to see it yourself, this Yahoo blog post details some of the upgrades that are now available:
Bulk editing: Easily make mass changes to settings such as status, match types and budgets within an intuitive interface; increase or decrease multiple keyword bids; and export your view of keywords, ads, ad groups and campaigns into Excel for use however you wish.
Campaign transfer: Import your third-party campaign data in one easy step.
Related Topics: Channel: SEM | Yahoo: Search Ads