Yahoo: Search Ads

Yahoo! Shutters Search Marketing Blog

In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the...

Pamela Parker | May 3, 2011 at 8:29 am ET

Yahoo Q1 2011 Mixed: Display Up, Search Down, Revenues $1.06 Billion

Yahoo reported Q1 revenues of $1,064 million, which represented a 6 percent decline vs. a year ago. The company essentially blamed the search...

Greg Sterling | Apr 19, 2011 at 5:20 pm ET

Yahoo Reveals Secrets Of “Search Direct” Alogrithm

I had about 20 minutes with Yahoo’s Shashi Seth after the press conference to discuss a range of things related to the Search Direct...

Greg Sterling | Mar 23, 2011 at 3:44 pm ET

Yahoo Search Direct Takes On Google Instant By Providing Answers In The Search Box

Yahoo CTO Blake Irving introduced Yahoo’s challenge to Google Instant, “Search Direct,” at a press event today at the offices...

Greg Sterling | Mar 23, 2011 at 1:23 pm ET

Yahoo-Bing Gaining On Google In Some Paid Search Metrics: Report

The Yahoo-Bing paid search partnership has produced a couple positive trends for advertisers, according to new data shared by search marketing...

Matt McGee | Jan 11, 2011 at 3:24 pm ET

Last Call: Yahoo’s adCenter Transition Tool About To Close

Quick note for any readers who have been slacking over the past few months and have not yet transitioned your Yahoo Search Marketing account...

Matt McGee | Jan 3, 2011 at 6:14 pm ET

Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic

From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some...

Greg Sterling | Nov 22, 2010 at 4:26 pm ET

Yahoo Search Ads Now Fully Powered By Microsoft adCenter

The Yahoo to Microsoft adCenter search ad transition in the U.S. and Canada is now complete. Both Microsoft and Yahoo confirmed the transition...

Barry Schwartz | Oct 27, 2010 at 11:15 am ET

Google The ‘Early Winner’ In Ads After Bing-Yahoo Integration

In the aftermath of Bing and Yahoo integrating their search ad platforms, the “early winner” seems to be Google, whose share of paid...

Matt McGee | Oct 12, 2010 at 12:00 am ET

Yahoo’s Search Ad Migration Deadline, October 25

The Yahoo Search Marketing Blog announced that the adCenter transition will begin this Monday, October 11th. Starting on Monday, you may start...

Barry Schwartz | Oct 8, 2010 at 8:50 am ET

Microsoft adCenter To Power Yahoo Search Ads This Monday

This Monday, Microsoft adCenter will begin to power the search ads on Yahoo Search and partners. October 11th is the day Yahoo announced as the...

Barry Schwartz | Oct 5, 2010 at 1:54 pm ET

Yahoo Launches Advertising Solutions Portal

Yahoo has launched a new portal dedicated to online advertising. It’s called, you could’ve guessed: Yahoo! Advertising Solutions....

Matt McGee | Sep 22, 2010 at 4:28 pm ET

Where’s Yahoo’s “Big Vision”? Maybe It Doesn’t Need One

There are a number of critical articles, even complaints, coming out of yesterday’s Yahoo press event featuring new Chief Product Officer...

Greg Sterling | Sep 17, 2010 at 9:12 am ET

Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter

Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter....

Barry Schwartz | Aug 31, 2010 at 12:08 pm ET

Yahoo-Microsoft Organic Transition Happening, Site Explorer, Search Monkey Holding For Now

The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern...

Greg Sterling | Aug 17, 2010 at 1:11 pm ET

Yahoo-Bing Mobile Search Transition To Happen At Same Time As Online, Ads To Be Handled By Same Teams

Microsoft and Yahoo have deferred talk of mobile advertising in previous discussions about the search transition. But now it has been made clear...

Greg Sterling | Jul 28, 2010 at 5:08 pm ET

What’s New With Bing & Yahoo Search Alliance

Yahoo has provided an update on the current status of the transition over to Bing’s search technology. On the organic side, Yahoo began...

Barry Schwartz | Jul 20, 2010 at 5:01 pm ET

Bing Continues Growth, Ad Impressions & Clicks Way Up: Report

Ad impressions and ad clicks are rising steadily on Bing, while remaining flat or declining on both Google and Yahoo. That’s according to...

Matt McGee | Jul 13, 2010 at 12:00 am ET

Yahoo, Once King Of Keyword Research Tools, Now Recommends Others (Including Google’s)

Yahoo published their very own Yahoo Style Guide this week. We took a look at the SEO basics section of the style guide and noticed Yahoo has a...

Barry Schwartz | Jun 30, 2010 at 9:26 am ET

Yahoo-MSFT Advertiser Transition To Start This Summer

Yahoo and Microsoft have both shared updates on their plans to transition advertisers as part of the new “search alliance” between...

Matt McGee | May 6, 2010 at 4:11 pm ET