Google Gets 75% Of Paid Search Clicks & Dollars: Report

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That's according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750 million in annual digital spending annually. The stats cover Q4 of 2009, and show Google's share of paid search clicks rising from 71% in Q3 to 74.4% in Q4. Yahoo's share of paid clicks, meanwhile, dropped from 24.4% in Q3 to 21% in Q4. Bing's share was down slightly, but remains up 31% year over year. The numbers are similar on the spending si [...]

Yahoo Adds Network Distribution & Improved Importing To Search Ads

After about a quarter of Yahoo Search Marketing not announcing any major product updates, Yahoo has announced two new features to the search ad product. The first feature is named Network Distribution and allows advertisers to select if they want to advertiser on Yahoo's entire network or if they want to advertise just on either the Yahoo Search network or Yahoo Search Partner network. Part of the Network Distribution features includes a way to adjust your bids, either higher or lower, based on the network you are bidding on. The second feature is a new, improved way to import Google AdWord [...]

Microsoft-Yahoo Search Deal On Track For Completion

According to AllThingsD the MicroHoo search deal is nearing completion and "definitive agreement" status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties' 8-K filing with the US Securities & Exchange Commission: The Letter Agreement specified that the parties would execute Definitive Agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be [...]

Yahoo Down YoY, Flat From Q2, Search Ad Revs Down 19 Percent

Yahoo just announced quarterly revenues of $1.575 million, which represents a 12 percent decline from the third quarter of 2008 and is basically flat vs last quarter. However the company saw a 19 percent decline in search ad revenue YoY but flat sequentially. Yahoo CEO Carol Bartz characterized Q3 as "solid" in the press release and said that the business had "stabilized." Here are the top-level financials: Other revenue information from the release: Marketing services revenues were flat and fees revenues increased 2 percent,compared to the second quarter of 2009. Marketing se [...]

Yahoo To Drop Paid Inclusion Program

Yahoo has announced that their paid inclusion program will cease at the end of this year. Partners were informed yesterday (such as here and here), and a Yahoo representative confirmed the move on a panel discussion moderated by Search Engine Land Editor-in-Chief Danny Sullivan at the iProspect/Range Online Media Client Summit today. We've also received a statement from Yahoo, which is posted below. Yahoo wasn't sure how they would handle paid inclusion when asked on the Yahoo/Microsoft press conference a few months back. Historically, there has been a lot of controversy over paid inclusio [...]

Yahoo Pay Per Click Settlement Details Goes Out To Advertisers

This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at explains that the "lawsuit alleges that customers contracted for targeted ad placements through two products, "Sponsored Search" and "Content Match" (and predecessor products provided by Overture Services, Inc. and, Inc.) and that Yahoo! breached its contract with its customers by allowing Yahoo! ads to be displayed in spyware, domain name parking sites (bulk registrat [...]

Yahoo Allows Search Ads In BOSS Via 3rd Party Partner

The Yahoo Search Blog announced that BOSS developers can now add Yahoo Search ads in their search results. This will give developers a way to help monetize the BOSS applications they have built. How do you get ads in your BOSS results? You have to apply for approval by one of Yahoo's 3rd party syndication partners, Domain Development Corp (DDC). You can enroll at This means Yahoo is not directly supporting the service or providing direct reporting, DDC will be doing that. Currently, DDC is the only one handling this for Yahoo. Yahoo did make a point to say that this c [...]

Yahoo Search Ads Now Filtered By Site Option

The Yahoo Search Marketing Blog announced the search ads displayed on Yahoo Search are now filtered based on the filtered sites you select on the left bar. For example, here is a search for a product in Yahoo Search: Notice all those ads? Well, when I filter the results to Amazon only, Yahoo only shows an Amazon ad: [...]

Yahoo Search Marketing To Launch Desktop Tool, Rich Ads, Network Distribution Control & More

The Yahoo Search Blog announced there are several features coming to Yahoo search ads, such as a desktop management tool, integrated rich ads, network bidding control and more. Specifically: Yahoo Search Marketing Desktop Tool, similar to Google's desktop tool to manage AdWords, that will allow advertisers to manage their search campaigns offline. Trust me, this is a feature advertisers have been waiting for, for a long time. Want a preview? Ask your search representative or use this form. Integrated Rich Ads management for some advertisers later this month. That means advertisers ca [...]

Yahoo Search Ads Now On iPhone & Android Mobile Devices

The Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. Yes, Yahoo said, this is an automatic opt in for all advertisers. Yahoo said, "As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already." Yahoo boasted, if you didn't have your ads on mobile devices, then "we’ve done it for you." I assume there is an easy way to opt out, if you specifically do not want to show your ads on these devices? Here is a picture of the ads: There are also [...]

Harvard’s Edelman Proposes A Bill Of Rights For Online Advertisers

It's time for an online advertisers bill of rights. So says Harvard assistant professor Ben Edelman, who has spent years researching Internet advertising and compares the current landscape to a "wild west." Edelman recognizes the "staggering" opportunity that online advertising provides, but says the current system has problems that "threaten to destabilize online advertising—wasting advertisers' budgets, slowing transition to online formats, and reducing payments to online publishers." In his just-published proposal, Edelman outlines five-point bill of rights for anyone advertising onlin [...]

Yahoo Search Ads Get Price Change & New Report While Microsoft adCenter Gets Ad Preview

The Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search Marketing. Overall, Yahoo said most advertisers should notice a decrease in their click spend. Yahoo also announced a new report that shows which Yahoo partners are clicks are coming from and how well they are performing. The report is named the ad delivery report and can be used to determine which partners you should block from displaying your ads. On the Microsoft front, adCenter has added a "Ad Preview" tool. The tool doesn't just show you a p [...]

Yahoo Search Ad Pricing Changes Coming Soon

I just received an email from the Yahoo Search Marketing team that discusses how they will be changing the pricing model for search ads run through them. It is not 100% clear to me exactly how this will work, so I will cut and paste the email below and follow up with Yahoo to find out the core details to this pricing update. As you know, when you advertise with Yahoo!, your traffic can come from both Yahoo! sites and partners' sites in our distribution network. As part of an ongoing effort to strengthen our marketplace, Yahoo! plans to soon expand the adjustments we make to click charges b [...]

Micro-Hoo Details: Q&A With Mehdi & Schneider

Danny and I had an opportunity to talk with Microsoft SVP Yusuf Mehdi and Yahoo EVP Hilary Schneider earlier this morning. Both were instrumental in the deal and will be deeply involved going forward. They characterized the parties' search integration as a long-term partnership, which implies ongoing cooperation and a high degree of collaboration. We had a limited time to get a range of questions out but we were able to get a bit more clarity than we had from just the conference call and press release this morning. Yahoo is going to be doing "premium search" sales. What is "premium searc [...]

It’s Finally Official, Microsoft & Yahoo Make A Deal, Yahoo Gives Up On Search

As expected, Microsoft and Yahoo have finally struck a deal, one that with regulatory approval, they hope will be in place by early 2010. Microsoft has issued a press release and created a minisite about the deal. A press conference is happening later today (which we'll live blog), and we'll have continuing coverage. The details so far: The term of the agreement is 10 years Microsoft will acquire an exclusive 10 year license to Yahoo!'s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms [Note f [...]

Reports: Micro-Hoo Search Deal Coming Within 24 Hours

There are reports coming out of the Wall Street Journal and AllThingsD that a search/ads deal between Microsoft and Yahoo will be announced within the next 24 hours. According to the Journal's coverage: The likely deal, which has yet to be approved by either company and could still be delayed further, involves Yahoo agreeing to use Microsoft's search engine on its own sites. But in a shift from earlier discussions, Yahoo would handle selling the text ads that appear next to the search results for its sites and some Microsoft sites, say these people, boosting Yahoo's share of the search advert [...]

Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week

A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are: Google: .97 percent Yahoo: 1.24 percent Bing: 1.5 percent Bing appears has made some [...]

Microsoft Misses Earnings, Yahoo Board Meets About Potential Microsoft Search Deal

Microsoft reported worse-than-expected earnings yesterday. The company was about a billion dollars off analysts consensus expectations. According to the Microsoft release, the company had huge revenues but still missed: $13.10 billion for the fourth quarter ended June 30, 2009, a 17% decline from the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $3.99 billion, $3.05 billion and $0.34 per share, which represented declines of 30%, 29% and 26%, respectively, when compared with the prior year period. For the full fiscal year reve [...]

Yahoo!’s Rich Ads In Search – Are Video Ads Golden?

Yahoo’s Rich Ads in Search (RAIS) combine paid search with rich media to further engage consumers within Yahoo search results. These ads provide an effective and clever approach to cross-channel marketing. With these new ads, advertisers are given the opportunity to market their business beyond the typical paid search ad copy. Their Yahoo paid search ad is complemented with an image that can be clicked-through to a web site, custom search boxes to refine a search, or a video that can be played directly from the Yahoo results pages. Depending on an advertiser’s overall objectives, Ya [...]

Yahoo Debuts SMB DIY Display Ad Builder

After an apparently successful limited trial, Yahoo is rolling out a program that targets small businesses (SMBs) for self-service display advertising on its network and through RightMedia, its ad exchange. The DIY portal is a collaboration between Yahoo and AdReady, which supplies the back end and the ad templates. (Google earlier introduced a similar, though less elaborate product.) The templates can be sorted by best performing (CTRs are exposed), most used and newest. Advertisers can use their own ads as well. Ads can be targeted by geo, content category or Yahoo property. They show on [...]

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