Three weeks after the latest uproar over its decision to auto-optimize sponsored search accounts, Yahoo has published an explanation under the brassy headline, "The Truth about Account Optimizations."
As a refresher, earlier this month Yahoo emailed advertisers about its new Terms and Conditions, which says that Yahoo may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an Insertion Order. Search marketers were exasperated.
In tonight's post, Yahoo says the purpose is to help small- and mid-sized advertisers suffering from "performance issues." The [...]
Related Topics: Channel: SEM | Top News | Yahoo: Search Ads