Yahoo Allows Search Ads In BOSS Via 3rd Party Partner

The Yahoo Search Blog announced that BOSS developers can now add Yahoo Search ads in their search results. This will give developers a way to help monetize the BOSS applications they have built. How do you get ads in your BOSS results? You have to apply for approval by one of Yahoo's 3rd party syndication partners, Domain Development Corp (DDC). You can enroll at This means Yahoo is not directly supporting the service or providing direct reporting, DDC will be doing that. Currently, DDC is the only one handling this for Yahoo. Yahoo did make a point to say that this c [...]

Yahoo Launches “Vertical Lens” Search Through BOSS

Yahoo announced an expansion to the BOSS technology named "vertical lens" technology. In short, this allows developers build their own vertical search engines using Yahoo's search technology, through BOSS. This new technology is replacing Yahoo's old Search Builder tool. TechCrunch is one of the first to deploy a "vertical lens" on their site. TechCrunch's solution searches technology-focused articles on both and across Yahoo's web index. So this helps improve TechCrunch's internal site search, and also give searchers other relevant search results that are not found on Te [...]

Google’s Site Search Gets Faster; Yahoo’s Goes Away

Google has upgraded its Site Search tool to give users more control over the frequency that Google spiders a site. But, if you think this is something that will help your site's performance on search results, it won't. Site Search is Google's on-site tool for individual websites; you use it to add a search engine to your own website. The new feature, On-Demand Indexing, lets site owners tell Google to index their site by clicking a button, rather than waiting for Google to do it on its own schedule. A Google spokesperson tells us that this has no impact whatsoever on a site's [...]

Yahoo Adds Featured Search Builder Sites Box

The Yahoo Search Blog announced that they have added a box to the home page in order to promote user generated search sites. Yahoo will feature selected sites that use the Yahoo Search Builder tool. If you want to ask Yahoo to feature your site, you can use this form to submit your site. In addition, Yahoo has given us the option of a smaller search box, specifically 192 pixels wide - to fit into smaller areas. The Yahoo Featured Search Builder box looks like this: As an FYI, Google also features their Google Custom Search Engine engines in their Google Picks. [...]

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