10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience

yahoo-axis-featured Search launches seem to come in threes. A couple of weeks ago we had Bing Social, then came Google with Knowledge Graph and now Yahoo introduces Axis. When I met with Yahoo earlier this week to hear about it I received the now familiar speech that Yahoo is still very much in search and continuing to "innovate" around the UI and UX. There have been some interesting efforts along those lines on the PC in the past (Yahoo Search Direct), but Axis actually is genuinely different and noteworthy. Three screen experience Axis is available for all three screens: PC (as a browser plug-in), the i [...]


Yahoo Builds App Search For PC, AppSpot For iPhone, Android

Screen shot 2011-06-15 at 8.44.58 PM Shashi Seth, SVP of Search & Marketplaces at Yahoo believes that mobile apps are like websites in the early days of the internet and will only continue to multiply just as websites have done -- seemingly exponentially. Regardless of whether the analogy is 100 percent accurate everyone agrees that app discovery has become a big problem. Among other things, it has given rise to an Amazon app store and several independent app-discovery sites like Chomp. Mobile (and increasingly desktop) apps are are an important new content category that Seth believes must be addressed by search. According [...]


The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo

yahoo-alphabet-featured And you thought Google favored its own properties? Check this out: In Yahoo's new Search Direct feature, 21 of the 26 one-letter alphabet queries show a Yahoo property as the first "answer." If you type the letter "A," for example, Yahoo Answers is the featured result; type "B," and Yahoo Bookmarks is the first answer, and so on through most of the alphabet. That continues until you get to the letter "I," where iTunes becomes the featured answer. In fact, the five letters that don't show a Yahoo property first are: I - iTunes J - Jennifer Lopez Q - QVC X - Xb [...]


Head-To-Head: Yahoo Search Direct Vs. Google Instant

charlie sheen Yahoo rolled out Yahoo Search Direct today, its rival to Google Instant. Yahoo says that its service is focused on providing actual answers, while Google's is focused on bringing back links. True? Let's have a face-off. Test 1: Who's #Winning For Charlie Sheen? Yahoo says one of the 15 areas that it's especially focused on right now with Yahoo Search Direct  is that of celebrities. Well, celebrity Charlie Sheen is still making plenty of news. What happens if I try searching for him at both places? Typing in "charlie..." on Yahoo gives me: There are links to Sheen's Wikipedia page, [...]


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