2012 Yahoo! Year In Review: Over 500 Top Searches In 50+ Categories

yahoo-2012-featured Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches in over 50 categories, giving us a mega list of the most common queries and questions asked by Yahoo! searchers over the last year. Vera Chan,Yahoo!  senior editor and Web trend analyst, has possibly the 2nd best job at Yahoo! next to Marissa Mayer, as she has been in [...]


A Yahoo-Facebook Search Partnership? Reality Check Time!

facebook-yahoo-search-featured The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you're banking on that potential alliance taking out Google, much less Bing, let me offer up a reality check. Report: Yahoo & Facebook Talking Search Let's start with the current news that has various tech blogs lighting up over the possibilities. The Telegraph, citing anonymous sources, reports that Yahoo CEO Marissa May [...]


Getting The US Election Results From Google, Bing & Yahoo

Bing Elections Who's winning in today's US presidential election between Barack Obama and Mitt Romney? Who's ahead for the many House of Representatives and US Senate seats that are up for grabs? Who won in the many state and local elections happening? The major search engines of Google, Bing and Yahoo have you covered with answers. Bing At Bing, a search for "election results" will bring up a small box with the latest in the presidential race: Clicking on the main "Presidential election results" link or the smaller "Election Map" or "State Races" links below the latest count takes you to the Bi [...]


Yahoo Bringing Election Results To Search Results

yahoo-y-logo Tuesday is election day in the U.S. and, by almost all accounts, the presidential race between President Barack Obama and Governor Mitt Romney will be tight. No doubt many other races across the country will be equally close, and Yahoo will let searchers track results right in its search results pages. Some of Yahoo's "direct display" results (Yahoo has previously called these "shortcuts," as I recall) are already in place. You can see, for example, some current polling data on searches like [swing state polls] and [2012 presidential polls]. As you'd expect, searches related to the p [...]


Mayer: Yahoo Not Planning To Invest In Local Search Right Now

yahoo-local-map-featured Search is a "core priority" at Yahoo, but the company isn't planning any significant investments in local search in the near future. That's some of what new CEO Marissa Mayer revealed today in her first earnings call since she joined the company this summer. Mayer spoke several times about Yahoo and search in general, saying it's one of the "core daily habits" of Yahoo users -- a fact that makes search one of her core priorities as CEO. But that future focus on search won't apparently include Yahoo's local search products. Why? Because local search is, proverbially speaking, a tough n [...]


September Search Share: Yahoo Continues Downward Slide

Screen Shot 2012-10-10 at 7.22.47 PM We're getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline -- to its lowest market share in memory. And now, behold the September comScore numbers: Google: 66.7 percent (66.4 percent in August) Bing: 15.9 percent (15.9 percent in August) Yahoo: 12.2 percent (12.8 percent in August) Ask: 3.5 percent (3.2 percent in August) AOL: 1.8 percent (1.7 [...]


Yahoo BOSS Expands To Offer Geolocation Data

Yahoo BOSS Yahoo's Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo's Search API, available for a fee based on usage. From the blog post, it sounds like Yahoo is closing down Placefinder and Placespotter as standalone, free services, and is incorporating them into the paid structure of BOSS. Placefinder provides geocoding and reverse geocoding, which enables developers to convert an address to its latitude/longitude or vise versa. Placespotter provides related location information Yahoo BOS [...]


Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says

yahoo-logo Yahoo's slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results. That's according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools. In a blog post today, Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers -- beating out Yahoo organic search, which fell to fifth. Overall, Google search was the top traffic source, followed by direct traffic and then Facebook in third. (See far right column below.) Pinterest als [...]


Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser

Screen Shot 2012-08-28 at 11.46.32 AM Internet Explorer (IE) is the browser where the most "non-Google" searches happen, according to data from ad network Chitika. The company analyzed "hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network" earlier this month. Chitika was seeking to determine search engine usage on each browser. Overall Chitika found that Google generated 74.7 percent of search traffic across all five browsers examined. Yahoo was second with 12.3 percent and Bing third with a 9.74 percent share across browsers. By comparison the most recent comScore data show Google [...]


For Olympic Medal Count Info, Yahoo Gets Gold, Google Silver & Bing Bronze

olympic-search-featured Want to know the how various countries are doing in the London 2012 Olympics? For finding out using a major search engine, I give the gold to Yahoo, with Google narrowly missing to earn silver and Bing getting bronze mainly by virtue of being third in a three contestant race. Ready, Set, Search! Checking for results today on my phone, I was pretty impressed with Google's Knowledge Graph box that came up at the top of my results, showing the medals won by various countries. Kazakhstan was ranked seventh? Cool to discover! Plus, I was able to quickly learn this was for winning gold in road c [...]


10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience

yahoo-axis-featured Search launches seem to come in threes. A couple of weeks ago we had Bing Social, then came Google with Knowledge Graph and now Yahoo introduces Axis. When I met with Yahoo earlier this week to hear about it I received the now familiar speech that Yahoo is still very much in search and continuing to "innovate" around the UI and UX. There have been some interesting efforts along those lines on the PC in the past (Yahoo Search Direct), but Axis actually is genuinely different and noteworthy. Three screen experience Axis is available for all three screens: PC (as a browser plug-in), the i [...]


Yahoo Search Sees 8th Monthly Share Decline — comScore

yahoo-y-logo It's that time again: April comScore qSearch data are coming out tomorrow. But the financial analysts are releasing it first to their clients and others who've subscribed to their missives. According to our source, comScore will report that both Google and Bing have made small, incremental gains since last month and seen modest growth since last year. One or both are growing, it appears, at Yahoo's expense. AOL and Ask are basically flat. Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share. Our source believes that Yahoo's s [...]


Search Alliance: AdCenter Migration Complete In UK, Ireland And France

adcenter logo Microsoft and Yahoo -- the Search Alliance -- have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been underway since February. Next up for the transition comes Germany, Austria and Switzerland. Yahoo and Microsoft will start working with partners to make the change this month. The companies have typically offered migration assistant soft [...]


Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent

A short while ago Yahoo released Q1 earnings, which exceeded financial analysts' consensus estimates. Total revenue was $1.22 billion, up 1 percent year-over-year (YoY). Net earnings were $286 million, representing 28 percent YoY growth. Total search revenue was $470 million, up 3 percent vs. last year. Search revenues (ex-TAC) were up 8 percent to $384 million (vs. $357 in Q1 2011). Total display ad revenues were down 2 percent, however, to $511 million. The search gains came notwithstanding a decline in overall query volume last quarter, according to comScore. New CEO Scott Thom [...]


comScore: Only Search Engine To See Drop In Queries In March Was Yahoo

comscore-logo comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a decline of 5% in the number of search queries. Search Engine market share has not changed much between the various search engines: Google's share of searches in March was 66.4%, compared with 66.4% in February 2012 and 65.7% in March 2011. Yahoo's share of searches in March was 13.7%, compare [...]


Yahoo’s Re-Organization: Search Stays Alive, At Least On Paper

yahoo-search-featured Following last week's layoffs of about 2,000 employees, new Yahoo CEO Scott Thompson announced today an overhaul of the company's structure -- and, despite concerns about the future of Yahoo search, it remains alive. At least in the memo that Thompson sent to Yahoo employees this morning. Yahoo's new corporate structure will take effect on May 1st and have three primary divisions: Consumer - this will have three units: Media, Connections and Commerce Regions - this is the division that serves Yahoo advertisers and is "accountable for all Yahoo revenue" Technology - the infrastructure [...]


Yahoo In A Fight For Its Life

yahoo logo According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The pressure will be on to deliver a coherent and convincing plan -- emphasis on convincing. Following the announcement of 2,000 layoffs earlier this week Thompson sought to reassure Yahoo employees in a company memo. A streamlined organizational structure will better enable Yahoo to compete in the future, he reportedly said. That new structure will apparently not include Yahoo Chief Product Officer Blake Irving, who has resigned. His organization took a d [...]


Yahoo Confirms 2,000 Employees Getting the Axe

yahoo-layoffs-fired-featured After several days of rumors, first reported by AllThingsD, Yahoo confirmed this morning that it's restructuring and laying off 2,000 employees: Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition. Yahoo! expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. The company currently expects to recognize the majority of an estimated $125 to $145 million pretax cash charge relating to employee sev [...]


Will Pending Layoffs Put Final Nail In Yahoo Search?

yahoo-search-featured Whatever is left of Yahoo Search -- and, frankly, that's unclear at this point -- might be gone completely within the next couple of weeks. At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, who's been correct on things like this in the past, mentions "a half-dozen sources" in reporting on Yahoo's impending plans. Of note for Search Engine Land readers is the discussion of what might happen to Yahoo Search. AllThingsD says that Yahoo has been in talks wi [...]


Bing And Google Gain Market Share While Yahoo Drops

The comScore February search market share numbers are being exposed by the various financial and investment firms this evening. Bing continued to gain, while its partner Yahoo lost market share. Google was up compared to January and year over year. Keeping in mind this isn't yet the official comScore release, the following are the numbers for February: Google: 66.4 percent (vs. 65.4 percent a year ago) Bing:  15.3 percent (vs. 13.6 percent a year ago) Yahoo: 13.8 percent (vs. 16.1 percent a year ago) Ask: 3 percent (vs. 3.2 percent a year ago) AOL: 1.5 percent (vs. 1.7 percent [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide