Google Fires Back At Bing, Launches “Explore Google Search”
Jun 17, 2009 at 5:10pm ET by Danny Sullivan
I wrote earlier that it was probably driving Google crazy to see people "amazed" that Bing is doing stuff that Google itself has long offered. Now Google's fighting back. The first shot? A new Explore Google Search page.
Google's had help pages like this before. For example, this one still remains, showing various special features such as the ability to get weather results. But this new page is being featured right from the Google home page:
The page frames many of Google's features in an easier-to-read format:
And it comes with an introduction highlighting how serious G [...]
Filed in: Features: Analysis, Google: Marketing, Google: Web Search, Microsoft: Bing, Search Features: Shortcuts, Top News, Yahoo: Shortcuts
Yahoo Search Adds Team Shortcuts & Google Adds Tennis One Box
May 28, 2009 at 8:36am ET by Barry Schwartz
Not do be outdone by Live Search adding sports scores, both Yahoo and Google added some of their own. Keep in mind, both Google and Yahoo have had sports scores in the search results, but both have made additions to theirs.
Yahoo has added a way to search for your favorite sports team. For example, a search on Chicago Bulls returns this Yahoo Shortcut:
Google has added Tennis stats and scores, according to [...]
Filed in: Google: OneBox, Plus Box & Direct Answers, Google: Web Search, Yahoo: Search, Yahoo: Shortcuts
Microsoft IE8 Browser Seeks To ‘Accelerate’ Searching, Yahoo Adds ‘Visual Shortcuts’ To Search Box
Mar 20, 2009 at 12:22pm ET by Greg Sterling
Microsoft's new browser IE 8 is now in general release. There are loads of features, which I won't go into at length. Danny did a preliminary overview of the search and ad-related features of IE8 already, which I'm sure he'll revisit at some point. And the Wall Street Journal's Walt Mossberg offers a generally favorable review, but has some complaints about speed.
The two things I'm going to discuss in this post are Microsoft's "Live Search Accelerators" and Yahoo's new "visual search shortcuts."
Live Search Accelerators perform a range of functions, searches or lookups on, for example, [...]
Filed in: Microsoft: Bing, Microsoft: Internet Explorer, Yahoo: Shortcuts
New Online, Radio Campaign Promotes “New Yahoo Search”
Oct 14, 2008 at 11:58am ET by Greg Sterling
Yahoo is launching an "integrated, nationwide, on and offline marketing campaign" to promote the "new Yahoo Search." It emphasizes online display and radio advertising. Animated banners link to actual Yahoo Search results. The online display campaign is promoting Search Assist and Shortcuts (vs. Google: "don't get lost in the links"). The sample radio spot uses humor and emphasizes anti-virus protection. It also mentions Google by name.
Yahoo, Ask and Microsoft have all run past ad campaigns to try and eat into Google's market share, almost entirely without success. The message in thi [...]
Filed in: Top News, Yahoo: Marketing, Yahoo: Shortcuts
Find Cheap Gas Prices With New Yahoo Shortcut
Oct 10, 2008 at 4:30pm ET by Danny Sullivan
Looking for cheap gas? Sure, the price has been falling, but drivers are still looking to save. Enter Yahoo, which has rolled out a new shortcut that maps gas stations and gas prices directly within in the search results page.
Just use the words "gas prices" or "cheap gas" followed by a ZIP code or city name, and you'll get back a map with prices mapped. I found that using only the word "gas" with a ZIP or city name also worked. The screenshot above shows how it looked for a search on gas prices 92663.How are things at other search engines? When I looked last June, Google was lis [...]
Filed in: Features: General, Search Features: Shortcuts, Yahoo: Search, Yahoo: Shortcuts
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